“The mere formulation of a problem is far more essential than its solution.” - Albert Einstein

Blogging

Channels

Quantity

Recommendations

Above all...

Make it relevant & remarkable

Know thy customer

•Survey your customers at every opportunity

•What are their biggest problems?

•What do they need the most?

•What are they searching for?

Map to the Buying Cycle

•Awareness: blog posts, social updates

•Research & Education: eBooks, webinars, reports

•Comparison & Validation: case studies, demos, testimonials

•Purchase: detailed product info, images

Use an Editorial Calendar

•Shared Google Calendar or Spreadsheet

•Track followers, engagement weekly, monthly

•Note SEO Keywords, match to buying cycle

•Track important dates, events

•Create a tab, column or row for each type of content

•Look for opportunities to repurpose

Top 10 Tips1.Follow news in your industry2.Monitor social chatter3.Recruit guest bloggers4.Keep an idea bank5.Review posts and best-of and

round-ups6.Take pictures and video everywhere7.Conduct original research8.Look for interesting, related ideas9.Create great evergreen content10. Make it fun

“It's not that I'm so smart, it's just that I stay with problems longer..” - Albert Einstein

HATEF YAMINIhatef@provoc.m

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