The Media Evolution

Scott KinneyOutreach & Professional Development

…watch closely

Directions:

…what did we learn?

The Media Evolution

Scott KinneyOutreach & Professional Development

1.5173

…now for the quiz

Information obtained from the Pew Internet & American Life Project, eSchool News Online, MSNBC & WikiPedia.

How can we support these trends?

Students and Media

• Young people (8-18) today, spend an average of 6 ½ hours a day with media– 4 hours a day watching TV

• 2 ¼ hours with parents

– 1 ¾ listening to music• 1 ½ doing physical activity

– Over an hour on the computer• Under an hour doing homework

• They are exposed to the equivalent of 8 ½ hours of media a day

Source: A Kaiser Family Foundation Study. March 2005

As They Get Older

• What’s “in” on Campus• Spring 2005

1. Drinking beer

2. Drinking other alcohol

• Spring 20061. Drinking beer iPods

2. Drinking beer tied with Facebook.com

3. Drinking other alcohol

4. Text messaging

Source: USA Today. June 8, 2006

In the classroom…

Video: Human Body: Pushing the Limits: Strength. Discovery Education(2008). Retrieved April 1, 2008, from: http://streaming.discoveryeducation.com/

…but not just what we think

What do we know about integrating media?

Proven Results: Impact of unitedstreaming on Student Achievement

Scientific evaluations conducted by Cometrika., Inc., an independent research firm (Virginia study conducted 2002; Los Angeles study conducted 2004)

Two independent, scientific evaluations

-------------Rural Virginia------------- -----Urban L.A.------

Now, we are evolving from simply watching media

NameKayla

Age3 1/2

About KaylaKayla is three and is no longer satisfied with simply watching Elmo and Dora. Instead, she wants to interact with them, answer questions and guide them in their journey.

Meet My Little Girl

Tools to Interact

…the next step

create!

NameUriel

Favorite SubjectScience

My NotesUriel is creative and extremely intelligent. However, Uriel just doesn’t care to write all of the time. He wants to express himself in a variety of ways.

Telling Their Story

What is the value of students telling their story?

Source: Pink, D (2006). A whole new mind: Why right-brainers will rule the future. New York, NY: Penguin Group.

…and this is much easier than it used to be.

…another student example

…another tool

…and another student example

…at the high school level.

What are the skills these students must have to produce these products?

A research-based synthesis consisting of 30 years of educational research indicates:• participation in social practice is a

fundamental form of learning • learning is increased by a diversity of

cultural experience and community participation

Brown, Ann L, Cocking, Rodney R & Bransford , John D. How People Learn: Brain, Mind, Experience, and School. Washington: National Academies Press, 2000.

How People Learn

Social Practice In Action

a2+b2=c2

H2O2

Pythagorean theorem Vincent van Gogh

Gordon Meade Hydrogen Peroxide

Source: http://www.sfett.com/html_movie/Ican/4.html

Howard MartinAustin ISD, TX

• While many schools restrict access to blogs, WIKI’s etc…

…others embrace it.

Room 208

…and this is not an isolated example.

Social Networking Tools• 96% percent of U.S. students ages 9 to 17

who have internet access use social-networking technology to connect with their peers (chatting, text-messaging, blogging, or visiting online communities such as Facebook, MySpace, and Webkinz)– One of the most common topics of discussion…

education

– Nearly 60 percent of students report discussing education-related topics

Source: National School Boards Association, (2007).CREATING & CONNECTING//Research and Guidelines on Online Social — and Educational — Networking. 12.

NameKayla

Age5

About KaylaNot even Dora is good enough anymore; now it’s social networking through WebKinz.

My Little Girl…Now

…and who is leading this new wave of collaborative communication technologies?

…of course, our students.

…but who is right behind them?…not the hospitality industry…or the automotive industry…not even the tobacco industry

…it’s you!

…but this doesn’t apply to the real world…

…or does it?

A typical day…

A Typical Day

So, how do I get connected?

Contact Information

• Scott Kinney– VP, Outreach & Professional Development– Email: scott_kinney@discovery.com

• Websites– discoveryeducation.com– community.discoveryeducation.com– discoveryedspeakersbureau.com

The Media Evolution

Scott KinneyOutreach & Professional Development