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The MDG

&

The Journalist

Nicholas PHYTHIAN, media consultant

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OBJECTIVES

This is an opportunity to think about:

- MDGs & the journalist

- How they relate to nutrition

- The place of MDGs in any story

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QUESTION

What doesMDG stand

for?

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ACRONYMS...

...confuse... exclude...

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ANSWER

EIGHT

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QUESTION

Name one!

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THE EIGHT

Goal 1: Eradicate extreme poverty and hunger

Goal 2: Achieve universal primary education

Goal 3: Promote gender equality and empower women

Goal 4: Reduce child mortality rates

Goal 5: Improve maternal health

Goal 6: Combat HIV/AIDS, malaria, and other diseases

Goal 7: Ensure environmental sustainability

Goal 8: Develop a global partnership for development

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QUESTION

How manyrelate to

NUTRITION?

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THE SIX

Goal 1: Eradicate extreme poverty and hunger

Goal 2: Achieve universal primary education

Goal 3: Promote gender equality and empower women

Goal 4: Reduce child mortality rates

Goal 5: Improve maternal health

Goal 6: Combat HIV/AIDS, malaria, and other diseases

Goal 7: Ensure environmental sustainability

Goal 8: Develop a global partnership for development

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MDGs Who cares?

- UN & its staff?

- Corporate objective?

- Governments?

- Conditions for aid?

- Anyone else?

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The Journalist?

MDGs may be worthy

but... are they aSTORY?

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What about these ?

Country on course for 2015 MDGtarget

Country unlikely to hit 2015 MDGtarget

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What about these ?

Too many under-5s still not gettingenough to eat...

Too many nursing mothers not eating

the right food...

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Why care ?

A human face in lead, MDGs &

detail later!

But do ordinary people REALLY

care?

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Why care?

Human face in lead, unexpectedangle

MDGs & detail later ...

Might this just make ordinary peoplecare? Why ?

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PERFORMANCE INDICATORS

MDGs measure

performance & may bepart of an interesting

political story

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DIG A LITTLE DEEPER ...

MDGs may not make the

most interesting stories inthemselves but they can

trigger interesting stories!

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If they are not THE story ...

- Use as background, context...

- Only if relevant to your story!

- Never without a human face ...