EXPERIENCE

Over 15,000

residents /

450 villages

researched

since 2011

AUTHORITY

Rating tofeature on

villages.com.au

+ agedcare101

Repeating a world first: the complete and comprehensiveresearch and rating study of Australia’s retirement communities.

Announcing

Important 3 in 1 resident census and rating programfor retirement communities

The McCrindle Baynes VillageCensus & RatingProgram 2017

1.Resident ratingmarketing tool

2.Villages & Sectorsatisfaction rating

3.Net Promoter Score

Resident Census

Supported by:

Comprehensive village community research programMcCrindle Baynes has devised the next independent resident surveythat captures data that builds three unique profiles.

1. : An online confidential resident survey seeking responses from ALL residentsin each village. Approximately 50 questions delivering a deep understanding ofwho your residents are, why they chose your village, satisfaction, things done well,things to be improved – all which you can benchmark against the sector scores

2. : Included are 20 questions that research has proven will identify yourresident’s satisfaction with the village across five key categories of satisfaction,creating a score out of five rating

3. NPS: The questions will additionally calculate a Net Promoter Score (NPS) for yourvillage plus contribute to an overall village sector NPS score

Unique advocacy and marketing tools for the village sector and operatorsThe McCrindle Baynes Village Census 2017

• A clear snapshot of ‘why’ people have bought into retriement villagesand an individual community, and the real drivers in the current market

• An industry promoted rating symbol to use in all operator marketing and which willbe featured in the 1.5 million+ searches on villages.com.au, and agedcare101.com.au

• A village NPS score to utilise in all operator marketing• An NPS score for the entire sector to use in advocacy and marketing• Benchmarking tools for the operator to compare between individual

villages and the whole sector

Three exceptional research and marketingoutcomes from one research program*

IMPORTANT VILLAGE SECTOR INITIATIVE

Australia’s most quoted retirement village research.

1.Resident ratingmarketing tool

2.Villages & Sectorsatisfaction rating

3.Net Promoter Score

Resident Census

Supported by:

Proven research track recordMcCrindle Baynes research programs are the most trusted and quoted by the media, financiersand listed, unlisted and not For Profit operators.

McCrindle Baynes has executed four major independant village community research programs (2008, 2011, 2013 and 2014) with total budgets exceeding $800,000. All research projects have been inpartnerships with village operators.

Over 15,000 residents have been surveyed across more than 400 private and Not For Profit villages in partnership with in excess of 50 village operators, plus industry peak bodies such as the RVA, Retirement Living Council and ACSA.

The Australian successes led to McCrindle Baynes being commissioned by the Retirement Villages Association of New Zealand to survey the entire NZ village sector to establish an industry NPS score (2015).

McCrindle Research is now utilised extensively by a large number of operators for their own ‘house’ research.

Proven resident engagement With nine years experience, McCrindle Baynes has a deep understanding of the processes required to achieve high engagement by residents and effective partnering with village managers.

A sector initiativeThe ResiRating Resident Rating Program has been developed by the sector for the sector. The rating methodology has now been proven over 36 months.

A consistent sector wide research program will rapidly build data that the sector (and individual operators) can confidently utilise for advocacy and media commentary.

Cost effective and fairThe efficiency of a 3 in 1 research product coupled with volume allows small and large operators to participate, from $1,500 per village community for a one village operator*.

Sept 17: Survey in the field Nov 17: Results/report delivered*Less than 250 resident units

FROM $1,500 percommunity*

1.Resident ratingmarketing tool

2.Villages & Sectorsatisfaction rating

3.Net Promoter Score

Resident Census

Resident ratingmarketing tool

2.Villages & Sectorsatisfaction rating

3.Net Promoter Score

1.Resident Census

100% Sampling and Process100% of residents will be asked to complete the online confidentialsurvey of approximately 50 questions. If they are not digitally comfortable they will be asked to have a family member or friend assist – similar to the ABS online census. The census platform is operatedby McCrindle Research and all responses are confidential.

August commitment / November results30 August: final participation commitment plus 50% payment. November: final report, final payment.

Lodgment of interest

Commitment required by 30 August - Invoices issued: 50% payment upfront; 50% on delivery November

Enquiry: Amanda Durham, 02 9555 9576 amandad@docomemonday.com.au DoComeMonday Mediaeliane@mccrindle.com.au McCrindle ResearchEliane Miles 02 8824 3422

Make payments to:Villages/DoComeMonday Media

BSB: 633-000Account: 130201486

Reference: Your company name

Definitive sales and advocacy toolThe independent McCrindle Baynes resident researchprocess delivers an authoritive operator sales andmarketing tool plus advocacy reports to localplanners and Government.

Results will be delivered to village operators who will have approval rights to release in the form of ResiRating scores and NPS scores.

Each participating operator will receive:• Comprehensive sector research report with analysis by

McCrindle Research plus market insights by ChristopherBaynes and the journalists of DoComeMonday Media –average 100 pages

• Data at operator level AND individual village level forbenchmarking comparison to the sector plus identificationof strengths and weaknesses at each village level

• A ResiRating score for each village for use in villagemarketing PLUS it will be featured in web listings onvillages.com.au and agedcare101.com.au

• An NPS score for each village

Operator No. ILUS Investment

10,000 to 15,000

5,000 to 10,000

2,500 to 5,000

1,500 to 2,500

1,000 to 1,500

750 to 1,000

500 to 750

$25,000

$15,000

$10,000

$7,500

$5,000

$4,000

$3,000

250 to 500

Up to 250

$2,000

$1,500

1.Resident ratingmarketing tool

2.Villages & Sectorsatisfaction rating

3.Net Promoter Score

Resident Census

Supported by: