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The Maryland Affiliate of
Susan G. Komen for the Cure®
and Adcieo Team to Drive Donations
•What is a Matching Gift Program
•Best Practices
•Effective Pages
•Putting the Pieces Together
•Komen Maryland’s Experience
•Integration
A way to easily increase donor contributions.
A gift made by a donor’s place of employment to a qualifying charity.
*Statistics from HEP Development Services
2009
1in 10 gifts is matching eligible. Exxon Mobil - $1 million to both LSU and
Texas A&M. Approximately 50% of Corporate 500
Companies have matching gift programs. American Cancer Society quadrupled what
they raised in three years from $2 million to $10 million and they believe they can triple that again.
A new matching company is added almost daily.
Make it easy to find the company. Make it easy access to company forms. Integrate the Website. Make it easy to understand eligibility.
Full/Part time employeesDonation amountDonation thresholdEmployee donation payment typeTime restraintsOrganization type
Simple to Use Integrated
Employer Search Link to forms
Simplicity Donors need to be able to not only access important
Matching Gift information and forms, but they need to be able to do so with ease.
Donors need to be able to not only access important MG information and forms, but they need to be able to do so with ease.
Connecting donors directly to necessary forms increases the return rate on completion and submission.
• 3,857 constituents clicked on the matching gift badge
• 78% of these searched for their company
• 22% were able to find their company
• Last Year• 63 matching gifts from 11 companies
• This year• 158 matching gifts from 27 companies confirmed
• Additional 352 matches have not been paid yet• 410 total matching gifts from a total of 53 companies
Employer Find
Proactive Communication
Viral Marketing
Lenore KoorsThe Maryland Affiliate of Susan G. Komen for the Cure®[email protected]
Dennis [email protected]
