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The Internet of Everything

Pete LanciaSr. Dir., Marketing

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The Internet of Everything

The Next Era of Networking and Computing, Where Everything is

Intelligently Connected

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60+ Billion Machines

60+ Billion Machines

The Internet of Everything Opportunity

6+ Billion People

6+ Billion People

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Industry Trends are Aligning

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Companies are Turning to Internet of Everything Connectivity to Address a Variety of Needs

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The Internet of Everything has Given Rise to New Device Categories and User Experiences

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The Internet of Everything Spans a Number of Verticals

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Why Cellular?

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More than 5 Billion Cellular Subscribers Worldwide

Source: Wireless Intelligence estimates as of Jul 19, 2010 for the quarter ending Jun 30, 2010; *number of unique wireless connections

Cellular has become the Most Widely UsedPlatform in the History of Mankind

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• Reliable, ubiquitous networks

• Always-on connectivity

• Highly scalable

• Flexibility to support fixed and mobile applications

• Based upon well-established standards

• Leverages extensive ecosystem

Cellular Provides Anytime, Anywhere Connectivity, Enabling Intelligent Solutions

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Cellular is at the Core of the Internet of Everything

Smart Meter / HAN Connectivity

Concentrator Backhaul

Application Management

Platforms

Direct Connectivity Consumers

Field Service Personnel

Customer Service

Direct Connectivity

Gateway Connectivity

Content Management

Platforms

Secure IP Network

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Why 3G?

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3G Provides Greater Capabilities and Flexibility than Competing Technologies

Mesh 2G 3G

Module Cost

Connectivity Cost

Low Latency

Throughput Rates

Network Capacity

Life Cycle

Integrated GPS

Security

IP-Based ArchitectureNote: Green denotes advantage

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More than 540M 3G CDMA2000 Subscribers Today

Over 310 Commercial 3G CDMA2000 Operators in 120 Countries Worldwide

Source: CDMA Development Group, http://www.cdg.org

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Rapid Growth Projected for 3G-Enabled Connected Devices

Source: ABI Research, 3Q 2010

Mod

ule

Ship

men

ts (M

s)

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Expanding and Diverse List of Companies Using 3G Embedded Solutions

Note: 3G includes CDMA2000 1X, EV-DO, WCDMA and HSPA technologies

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Why Qualcomm?

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Chipset Solutions

•Mobile Station Modems (MSM)•Single-Chip Solutions (QSC)•Mobile Data Modems (MDM)•Snapdragon (QSD)•Gobi•Femtocell Station Modem (FSM) Platform•Internet of Everything Module (IEM)

Chipset Solutions

•Mobile Station Modems (MSM)•Single-Chip Solutions (QSC)•Mobile Data Modems (MDM)•Snapdragon (QSD)•Gobi•Femtocell Station Modem (FSM) Platform•Internet of Everything Module (IEM)

SoftwarePlatforms

•Brew Mobile Platform (Brew MP)

•Brew Distribution System (BDS)

•SDKs

•APIs

•Reference Materials

•Technology Guides

•Developer Tools

SoftwarePlatforms

•Brew Mobile Platform (Brew MP)

•Brew Distribution System (BDS)

•SDKs

•APIs

•Reference Materials

•Technology Guides

•Developer Tools

Technology Expertise

•CDMA2000 1X

•EV-DO (R. 0, A, B)

•HSPA

•HSPA+

•LTE

•Bluetooth

•802.11n

•gpsOne

Technology Expertise

•CDMA2000 1X

•EV-DO (R. 0, A, B)

•HSPA

•HSPA+

•LTE

•Bluetooth

•802.11n

•gpsOne

Service Delivery Platform

•Device Performance Services

•Wireless Network Services

•Application Services

•Professional Services

Service Delivery Platform

•Device Performance Services

•Wireless Network Services

•Application Services

•Professional Services

Enabling the Internet of Everything Ecosystem

Qualcomm has a broad portfolio of solutions designed to meet the evolving needs of the IoE marketplace

Qualcomm has a broad portfolio of solutions designed to meet the evolving needs of the IoE marketplace

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Enabling the Personal Internet of Everything

SENSINGLocal content

& services discovery

SEEINGAugmented reality UI:

Map, 3D, in building navigation

INTERACTINGConnection manager

(WAN, Wi-Fi)

KNOWSYou and what is

around you

LEARNSWhat you like

DISCOVERSThings relevant

to you

FILTERSOut the irrelevant

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Thank You