Internet of everything #IoE

Internet Of (Every)Thing

Masi Matteo

@masimatteo

[email protected]

12 maggio 2015

The opportunity of a real Digital Transformation

Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.

1%


Client Density Trends


Application trends in the Application Economy

Source: netskope cloud report, Oct 2014


Next Generation Workspace

NEXT GENERATION WORKSPACE

+Team Collaboration Focus

+Increasing Number of High B/W Devices including Mobility

+Role-Based Security

CURRENT WORKSPACE

- Individual Worker Focus

- PC Connectivity Focus

- Device and Port-Based Security


Next Generation Workspace

How do you support new PoE devices efficiently?

How do you make

it easy to provision and scale?

How do you reduce wiring and cable costs?

How do you ensure secure network access?

How do you adapt to new connectivity requirements?

IP CameraPrinter IP PhoneLED Lights

IP Display/DMS PC/LaptopAP


Workspace Transformation, Ent IoT & more


Almost 70% of the human body will be covered with connected wearables

Sensors will drive 40% of Internet traffic

By 2020… We Become More Connected


Market Disruption is Accelerating

SEGMENTOF ONE

USERS EXPECT PERSONALIZATION

USERS EXPECTMOBILITY

PERVASIVECONNECTIVITY

BIG DATAANALYTICS

BUSINESS ADVANTAGE

NEW BUSINESS MODELS

ADAPT OR PERISH

USERS EXPECT BYOD

HYPER-PACE OF NEW DEVICES


If it doesn’t workon mobile, it doesn’t work

Mobility will become the Heartbeat of Humanity


StoresAdvertising CarsHotel

Library Taxi Music

Any company is a tech company


StoresAdvertising CarsHotel

Library Taxi Music

Any company is a tech company


Are Nike a Sports Manufacturer?






7.26.8 7.6

IoT Is Here Now – and Growing!

Rapid Adoption Rate of Digital Infrastructure:5X Faster Than Electricity and Telephony

50Billion“Smart Objects”

50

2010 2015 2020

0

40

30

20

10

BIL

LIO

NS

OF

DEV

ICES

25

12.5

InflectionPoint

TIMELINE

Source: Cisco IBSG, 2011

World Population

The New Essential Infrastructure


Intelligent Connections at the Heart of Cisco

Intelligent Connections

Internet ofEverything

Digitize the World

Connecting:• People• Process• Data• Things

ConnectivityDigitize Access to Information

• Email• Web Browser• Search

ImmersiveExperiences

Digitize Interactions (Business & Social)

• Social• Mobility• Cloud• Video

NetworkedEconomy

Digitize Business Process

• E-commerce• Digital Supply Chain• Collaboration


The Internet of EverythingNetworked Connection of People, Process, Data, and Things

The Internet of Everything (IoE) is the networked connection of people, process, data, and things. The benefit of IoE is derived from the compound impact of connecting people, process, data, and things, and from the value this increased connectedness creates as ‘everything’ comes online.


Machine-to-Machine (M2M)

Connections (IoT)

Machine-to-Person (M2P)

Connections(Data and Analytics)

Person-to-Person (P2P) Connections

(Collaboration)

Highest-ValueIoE Business Models and Innovations

When Connections Are Combined, We SolveHigher-Order Business Problems

IoE


IT Competitiveness Ranking

*UAE not included in EIU Report20 30 40 50 60 70 80

EIU IT Competitiveness Ranking 2011

Austria

Belgium

Norway

Finland

France

Germany

Greece

Italy

Netherlands

Portugal

Spain

Sweden

Switzerland

UK

Ireland

3

3.5

4

4.5

5

5.5

6

WEF

Com

peti

tiveness

Ranki

ngs

2011 -

2012


IoE Is Driving Exponential Change

“The next big wave is going to be around the Internet of Everything. It will be implemented by combining things with processes, with business changes, with people. And, it will drive a productivity number, and a financial number, that is just mind-boggling.”– John Chambers

IoE has the potential to grow global corporate profits by an estimated 21% by 2022

Firms captured just 53% of IoE’s Value at Stake for 2013, leaving $544B of unrealized value

By 2020, there will be approximately 50 billion objects connected to the Internet

In 2012 alone, we created more data than in the previous 5,000 years combined

Globally, machine-to-machine IP traffic will grow 20-fold from 2012 to 2017

By 2014, the number of mobile-connected devices will exceed the number of people on earth

An estimated 77 billion apps will be downloaded during 2014

2/3 of the world’s mobile data traffic will be video by 2015


Enterprise Attack Surface Is IncreasingDriven by Increase in Mobility, Cloud Services, and IoToT

Growth in M2M IP Traffic 2013–18**50

BIoT Connected “Smart

Objects” by 2020* 36X* Cisco IBSG, ** Cisco VNI: Global Mobile Data Traffic Forecast 2013-2018

3.3

55%

77BMobile

Devices Per Knowledge Worker*

IP Traffic Mobile by 2017**

App Downloads in 2014***

* Cisco IBSG, ** Cisco 2013 VNI, *** IDC

545

3X

44%

Cloud Cloud AppsPer Organization*

Cloud Traffic Growth by 2017**

Annual Cloud Workload Growth***

* Skyhigh Networks Industry Report, ** Cisco Global Cloud Index, *** Cisco VNI Global Mobile Data Traffic Forecast,


The Data Aggregation Challenge

1.1 BillionData points generated by sensors daily500 Gigabytes

Data generated by an offshore oil rig weekly

1000 GigabytesData generated by an oil refinery daily10,000 Gigabytes

Data generated by a jet engine every 30 minutes

2.5 Billion GigabytesData generated worldwide daily

90% of the world’s dataHas been created in the last 2 years!

10110101100111


Reduced Costs

Improved Productivity

Increased Business Agility

Built for Change

Happier Employees

Security Everywhere

Improved Strategic Value

Intelligence, Analytics, Computing, Storage, Security: EVERYWHERE

Strategic Investment

INTELLIGENT NETWORK


Connected Public Safety Vehicles

PrinterPDA

GPS

DVR

Laptop or MDT

Video Cameras

License Plate Recognition

3G / 4G Backhaul

4.9,5.8, 2.4 GHz Uplink to Mesh or WLAN Infrastructure

Wireless VoIP HandsetOCR

900 Mhz/5.9 Ghz TSP

http://images.google.com/imgres?imgurl=www.galactek.com/hnaweb/images/pda.gif&imgrefurl=http://www.galactek.com/hnaweb/&hl=en&h=254&w=161&start=13&prev=/images?q=PDA&svnum=10&hl=en&lr=&ie=UTF-8&oe=UTF-8

http://www.usa.canon.com/html/conCprProductDetail.jsp?modelid=6620&item=6630&section=10215

http://images.google.com/imgres?imgurl=www.directlvs.com/Camera/JVCP/Photos/tkc750u_lg.jpg&imgrefurl=http://www.directlvs.com/Camera/JVCP/Specs/tkc750u.htm&hl=en&h=225&w=300&start=58&prev=/images?q=Surveillance+Camera&start=40&svnum=10&hl=en&lr=&ie=UTF-8&oe=UTF-8&sa=N




Connected Factory Wireless

Connected Factory Energy Management

Connected Factory

Automation

Connected Factory Security

Manufacturing

Visual Factory

Collaboration


Railway Systems

Immediate Response to Equipment Failure

Real-time Health Status of Trains

New Passenger Amenities and Services

35% REPLACEBEARINGS

CAR 07


City Infrastructure

Synchronize Signals for Emergency Vehicles

Improve Congestion Management

Better Profitability


Oil Pipelines

Proactive Leak Detection

Predictive Management

Integration To Modern Operational Process

S6 | C026

Pressure Drop

5000kPa

ACTION REQUIRED


Gigabit Wi-Fi / 802.11ac Cisco Leadership

Only Modular and Future Proofed

Access Point in the industry

Most CPU and Memory per AP in

the industry

Suite of High Client and Access Point

Density capabilities

Only AP manufacturer that

built their own Radio ASIC

ASICHDX


Application Visibility and Control (AVC)

Port Level Visibility

HTTP = 75%SMTP = 15%FTP = 2%Telnet = 1%SNMP = 3%

L4 Port Session Visibility and Control

View, Control and Troubleshoot – End User Application Experience

NBAR2 LIBRARYDeep Packet inspection

Traffic

Real Time

Interactive

Non-Real TimeBackground

POLICYPacket Mark

and Drop

Wireless LAN ControllerVisibility to the port level interaction

but not the applications running within the port

AVC = Identify, Analyze, and Control Application Traffic

AfterNetwork Based Application Recognition—NBAR2

Deep Packet Inspection and App ID

ImprovedVisibility and Control

BeforeApplication View and Control Based On L4 Port

Sessions

http://www.cisco.com/en/US/products/ps10315/index.html

http://images.google.fr/imgres?imgurl=http://www.nowhereelse.fr/wp-content/docs/youtube-logo5.jpg&imgrefurl=http://www.nowhereelse.fr/youtube-live-video-streaming-12525/&usg=__MyBsEJIR3joE8gm-rBq5Wel1qGA=&h=428&w=570&sz=33&hl=fr&start=1&sig2=z2krQGjzyqJMHPDfVwLLvg&um=1&tbnid=RKDnixEb39ds5M:&tbnh=101&tbnw=134&prev=/images?q=video+streaming+logo&hl=fr&safe=off&rlz=1T4GGLL_frFR328FR328&um=1&ei=0czJSp79EcSD4QaBkoTHAQ

http://images.google.fr/imgres?imgurl=http://elbconsultingllc.com/images/SAP-Logo.jpg&imgrefurl=http://elbconsultingllc.com/index.html&usg=__ttrD8hVR0ZecJBAgUc1jjcxqsZQ=&h=551&w=945&sz=36&hl=fr&start=1&sig2=eDSzYadbfwaGzGedWvK1-g&um=1&tbnid=9f5hdQ6CnNYH3M:&tbnh=86&tbnw=148&prev=/images?q=sap+logo&hl=fr&safe=off&rlz=1T4GGLL_frFR328FR328&um=1&ei=reDBSv2WCZa7jAfWrvXgBQ






CMX Connected Mobile eXperience powered by Wifi & Beacon Location Bases Services

Mobility

• Sales Assistance

• Mobile Payment

• Guest Access (retail app download)

• Customer Information (way finding, promotions, etc.)

• Proximity Marketing

• Analytics

Peak times in the venue? New or repeat customers?

Which area did people spend time at?

Operation

Employee

Experience

Conversion


Transforming Shopping Experience with Personalized Wi-Fi Services

Peak Times

Visits Distribution Status of Devices

# o

f D

evic

es

Time of Day

# o

f D

evic

es

Visits

# o

f D

evic

es

Date/Time

LOCATION ANALYTICSDWELL TIME


Hybrid-IT: On Premise & Cloud Managed

70%

Business say that network operations are holding them back

ALIGNING IT TO THE RIGHT BUSINESS PRIORITIES

Cloud-Managed IT (Meraki) On-Premise Managed IT (Cisco)

• Rapid Pace of Business Change

• Organization is Growing Quickly

• Must Adhere to Stringent Regulations

• Broad Demands from Employees and Customers


Cisco Meraki Cloud-Managed IT

All Managed from the Cloud

Network Infrastructure Unified Threat Management

Mobile Management

SwitchingIWAN / Routing

Location Analytics

Wireless

Bonjour Gateway

Auto VPN

Next-Gen Firewall

Content Filtering

IntrusionPrevention

Device Management

ApplicationManagementUser Management


Cisco Internet of Things Portfolio

Manufacturing

Connected Factory – Connected Train – City Safety and Security – Energy Distribution Automation – Connected Well

Energy-UtilityMining Oil and Gas Transportation City Defense SP/M2M

IE 2000IE2000 IP67IE 3000IE 3010CGS 2500

5915 + 5921 + 5940 Rugged

Embedded Services Routers

ESS2020Rugged Switch

Video Surveillance Manager and

IP Cameras

IPICS .

Physical Access Manager

Plant Switching Plant Routing Embedded Networks

CGR 1000

Field NetworkPhysical Security

819HM2M ISR

Gateway

Router

1552RuggedWireles

s

CGR 2000

ASR 903

Management

IoT (Cyber) Security

Application Enablement [Fog Computing/IOx]

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KZhKot74JiSa5M&tbnid=uwp_oG0Jx8VvZM:&ved=0CAUQjRw&url=http://www.goldminingequipmentforsale.com/chile-mining-industry-services-and-barriers/&ei=XrUTUtSuIoWFyQGX8YCIBA&bvm=bv.50952593,d.b2I&psig=AFQjCNGmKiDDQwZMwvGUdM3Gv2avE4GgMA&ust=1377109637358000


IoE & Expo Digital Smart City

IoE Smart City

Connected Everytime & Everywhere

Immersiveaccess

to digital content

ElectronicPayment

Augmented Reality

DigitalServices Ultra

Broad BandDigital Games

CustomizedInformation

Your music, photos and video on the

move

Energy Saving

Cisco Technologies and Innovation for Expo:

Networking

Pervasive Wi-Fi

Security

Collaboration including TelePresence

Digital Signage

Healthpresence

We make amazing things happen by connecting the unconnected.

TOMORROW starts here.

Masi Matteo

@masimatteo

Technology

Internet of everything #IoE