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The Internet and Cell Phones
“A fresh approach to fostering innovation in the mobile industry will help shape a new computer environment that will change the way people access and share information in the future.”
— Eric Schmidt, Google Chairman
Of ALL Mobile cell phone users, this percentage are using their phones for Email and social networking?
A. 27%
B. 76%
C. 52%
D. 19%
The Internet’s History
Begun by the Defense Department’s ARPA (Advanced Research Project’s Agency)
Survivable communications in a post— nuclear war world
Nicknamed the “Net” No central authority, therefore no way to decapitate in wartime
This effort gave birth to the Internet.
Questioning the Media
2. What possibilities of the Internet’s future are you most excited about? Why? What possibilities are most troubling? Why?
Think – Pair - Share
Think:
On your own: Spend 2 minutes writing down what kind of content you think should not be on the World Wide Web.
Pair:
Turn to your neighbor and compare notes. Are you concerned kinds of Internet content?
Share:
Decide on a #1 and #2 Concern
Bulletin Boards Bulletin boards listed information.
Health issues Computer programs Employment services
As Internet use proliferated, entrepreneurs took notice.
The Net Widens
Microprocessors—miniature circuits that could process and store electronic signals—were the first signal of the Net’s marketability. Using microprocessors, the first personal
computers were created. By the mid-1980s, fiber optic cables were the
standard for speedy data transmission. By the time ARPAnet ended in the 1980s, the
foundation was laid for a new mass medium.
The World Wide Web
Tim Berners-Lee developed the World Wide Web at CERN in the late 1980s.
HTML (HypterText Markup Language): Allows computers to communicate
With Web browsers, users can navigate the Web.
Internet Structure Today Internet Service Providers (ISP) = big
business Connecting users to their proprietary Web
system Interpersonal communication
E-mail Facebook Twitter
Search engine reliability varies. Direct marketing dream come true
Media Convergence QTM #3: What are the advantages of
Media Convergence? Internet offers unprecedented
communication opportunities: Interactive content Hub for converging media Participatory media: People become
producers rather than just consumers of content.
Web 2.0
Web 2.0: a rapid and robust environment that has become a place where music, television shows, radio stations, newspapers, and movies coexist
QTM 4: Do you think Virtual Communities are genuine communities?
Has moved toward being an interactive and collaborative medium Instant messaging (IM) Blogs Wiki Web sites Social networking sites (MySpace, Facebook)
Dividing Up the Web
Four companies dominate Web 2.0. AOL: Once the industry leader, suffered setbacks
from merging with Time Warner in 2000 Microsoft: Dominated the Internet with the merger
of its Windows and Internet Explorer programs Yahoo!: Established in 1994 as the main Internet
search engine, now best known for its popular sites.
Google: Established breakthrough search engine in 1998, currently dominates search market
The Challenge to Keep Personal Information Private
Everything you buy with a credit card Every Web site you search Every form you fill out
All can be combined into a database about you. Modern marketing relies on such data.
E-commerce’s popularity despite the risks Cookies Spyware Opt-in, opt-out policies
Digital Divide
Digital divide The growing contrast between “information
haves” and “information have-nots”
Digital Divide
The reality of the digital divide In the United States
Age and Education determine access 65+ 37% go online 50-64 72% 30-49 85% 18-29 92% 38% vs 67% vs 93%
Access Dial up vs broadband
Digital Divide
Between the U.S. and the rest of the world Surprise surprise…we are among the haves Have-nots are for various reasons
Economics Infrastructure Government control
Net Neutrality