The Institute of Advanced Motorists Thursday 27 th January 2011

Working TogetherWorking Togetherachieving great things

The Institute of Advanced Motorists

Thursday 27th January 2011

Duncan PickeringMarket Development ManagerIAM Charity


Charitable Objectives

1956 - The Objects for which the Institute is established are:

A. To improve the standard of driving and for the advancement of road safety.

B. To establish an advanced driving test.


• Established 1956

• Renowned Advanced Driving and Motorcycling courses and tests

• Introduced Cycling Initiative.

• 215 volunteer groups across the UK.

• c. half a million Advanced tests

• Currently c.100,000 members.

A (very) brief history of the IAM!


So, what do you know of the IAM?


Our Aims• Grow Membership; Aim to appeal

to as many road users as possible.

• Engage with younger road users.

• Increase awareness and media exposure amongst road-using public.

• Lobby local and national government in important motoring and road safety issues.

• Instigate and publish highly relevant road-safety research reports.


IAM – “Driving Road Safety”Why?

2008:

• 2,538 Fatalities

• 26,034 Seriously injured

• 230,905 Other injuries

Thankfully, there is a decreasing trend...


We all need to share the road!


What does the IAM offer?

• Through Advanced Driving & Riding Programmes

(known as the “Skill for Life”)

• Several other bespoke on-road assessments

• Online assessments

• Cycle Training and cycle safety advice


We provide:

• Confidence!• Control• Safety• Enthusiasm• Enjoyment

Why does the IAM do its work?


IAM Policy and Research Division (PRD)• Evolved from the AA Motoring Trust and

subsequently from the IAM Motoring Trust

• Undertake a programme of transport and road safety research

• Research Driver/Rider/Transport behaviour

• Promote practical, evidence-based policies to improve the safety of all road users

• Be an effective advocate for safer roads, safer drivers and safer vehicles

• Encourage responsible motoring and through training and education

http://www.google.co.uk/imgres?imgurl=http://www.clker.com/cliparts/b/3/f/6/11971484551794044476earlyswerver_UK_Speed_Camera_Sign.svg.hi.png&imgrefurl=http://www.clker.com/clipart-15751.html&h=495&w=600&sz=13&tbnid=MlBO-4LHSq-1wM:&tbnh=111&tbnw=135&prev=/images?q=speed+camera+sign&usg=__OwHMSNO_X_NGVYgxjneSXWCVHv8=&ei=QFbwSvbJC4Ta-QauoemACA&sa=X&oi=image_result&resnum=1&ct=image&ved=0CA4Q9QEwAA


IAM PRD – Published Reports


The Commercial arm of the IAM


WelcomeSimon Elstow:

Head of Training & Field Operations

IAM DRIVE & SURVIVE


IAM Drive & SurviveCommercial subsidiary of the IAM

National network of trainers

Largest provider of ‘post test’ training in the UK

25+ training products, including: onroad, online, and classroom based learning

Winner of the Green Fleet Award: Driver Training Company 2010


Our Customers


Hearts & Minds

The Team

GDE Matrix

Top Down


The OrganisationGreen credentials/ethicsCSRCarbon footprintAligning with

market/partners: Green Angels, The Green Grid etc

Annual CSR dayGreen ambassadorsISO14001Zero waste to landfillWorking with partners


The DriverFocused and simple

Carrot & stick

Credible & achievable


Commercial Group: The Results

Target4 year programmeFuel monitoringTop down

http://ericsaintguillain.files.wordpress.com/2009/11/goal_setting.jpg


How Not to Do It

Technology without

integration


Thank you Q & A

Documents

The Institute of Advanced Motorists Thursday 27 th January 2011