L’hôtel Les Jardins du Marais

CHIKALEVA AlenaLEREVEREND AgnèsMBA 2A

Research by brand name on Google:

Results : The hotel appears in the first five links on the first page, when we make the research on Google by the brand name : « Boutique hôtel les jardins du marais ».

On the top five we have the link of the 3rd party Tripadvisor. We can also see on the first page on Google, the link for booking.com and for lafourchette.com (for the hotel’s restaurant).

Research by brand + location on Google:

Results: The hotel appears on the firsts links, with a clear appearance on the Google maps. We find the hotel without any problems, in the beginning on the first page in Google, with a good localisation of this hotel in map.

On the top five we don’t have a 3rd party link, but, on the first page on Google, we can see the links for tripadvisor.com, for lafourchette.com and for expedia.com.

Research by hotel type + localization on Google:

Results : The hotel is the first result of this searching. The two firsts links in the top five show the direct site of this hotel. But, we cannot see the location, in this sense, there is not the map.

On the top five, we have the link for the site Expedia.com, and, at the end of the first page, we have the link for booking.com.

The 3rd party analysis on Google:

On the booking.com:On the official website:

Comparaison between the official website and the booking.com :

As you can see on the slide before, there are many differences between the organization in these two sites. In this sense, the official site is divided in different segments (like situation, rooms, restaurants…), rather than on the booking.com site we have just general information about the hotel and some photos.

The photos on the both sites are the same, and, if you see on the expedia.com site, the photos are the same too.

Conclusion :

After this studies that we had, we can conclude that this hotel has a very good position on the search by google. But, we have just one remark, that the hotel should improve and develop its listing in 3rd parties, because on the first page in google, there are in average, two 3rd parties websites.