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The Cheapside Business Improvement District BUSINESS PLAN Ruth Duston PROJECT DIRECTOR Cheapside Initiative City of London PO BOX 270, Guildhall London EC2P 2EJ E: [email protected] W: www.incheapside.com T: 020 7332 3572 Proposed by:

The€¦ · hotel, catering and leisure destination. The City of London Corporation has listened to our views and in collaboration with the Cheapside Initiative and business community,

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Page 1: The€¦ · hotel, catering and leisure destination. The City of London Corporation has listened to our views and in collaboration with the Cheapside Initiative and business community,

The Cheapside Business Improvement DistrictBUSINESS PLAN

Ruth DustonPROJECT DIRECTOR

Cheapside InitiativeCity of LondonPO BOX 270, GuildhallLondonEC2P 2EJ

E: [email protected]: www.incheapside.comT: 020 7332 3572

Proposed by:

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43

The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

The City of London is renowned as home to the world’s leading financial and corporate institutions, with Cheapside placed at the heart of The City. The Cheapside Initiative has sought to generate a step change in current perceptions of this historic part of London, creating a strong business and retail voice. The aim of the BID is to continue to reposition Cheapside as a lively and engaging location that can be enjoyed seven days a week.

Cheapside has become one of The City of London’s most prestigious shopping destinations, offering visitors a fusion of contemporary shops and restaurants – helping to transform the area into a seven day destination. Cheapside is unique, set against a backdrop of one of the most historic parts of London and surrounded by world-famous landmarks.

Once a medieval trading market, Cheapside has transformed into a first class retail location. This retail revolution represents a major business opportunity, anchored by two major hubs – One New Change and Royal Exchange. This has been further complemented over the last five years with over nine new developments providing home to a number of high profile corporate occupiers.

This is set to be further enhanced with the redevelopment of the former Bucklersbury House - The Bloomberg Place Project. This exciting new development will include the development of two office buildings, a bespoke headquarters building for Bloomberg LP of (approximately 515, 000 sq. ft). and a speculative building (230,000 sq. ft) on a three-acre

site located in the City of London with a central avenue of retail and catering linking Cannon Street Station through to Watling Street. The site is scheduled for completion by the end of 2016 and will make a significant contribution to the vitality and character of the area, increasing connectivity, footfall and overall activity. This will be complemented by other new developments such as the refurbishment of the historic 27 Poultry site in a joint development between the Sidell Group and Soho House to provide a new and exciting hotel, catering and leisure destination.

The City of London Corporation has listened to our views and in collaboration with the Cheapside Initiative and business community, proposals for a Cheapside BID have been developed. These are contained within this Business Plan, which we are pleased to present for approval through the forthcoming BID ballot.

ForewordThe City Corporation has worked side by side with the Cheapside Initiative since 2007 in seeking to promote the area as a retail and leisure destination of choice. The proposed Cheapside BID will provide a vehicle for developing enhanced relationships between businesses themselves and the City Corporation and will build on the good work already undertaken, to ensure that the benefits for businesses and their staff are maximised. The activity proposed by the Cheapside BID has been designed to complement and build upon the exemplary services already provided by the City Corporation and will create a long term sustainable partnership that adds real value to this part of the City.

As a partnership, the Cheapside Initiative has a clear vision to create a world class destination within the square mile. Its objective is to establish a sustainable environment, complimented with a high quality public realm, excellent transport links and an attractive leisure and retail offer.

Anne O’NeillChairman, The Cheapside Initiative

Alastair MossCity of London Corporation, Ward Member for Cheap

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

BackgroundIn 2007 The Cheapside Initiative was established as a voluntary business partnership. Over the course of time, the core corporate membership and local partners have committed both time and resources to support the delivery of both strategic and operational activity that has added real value to the local area.

However, in order to make the partnership sustainable in the longer term, businesses proposed that a more robust delivery model be developed that would supersede the voluntary partnership structure. This would enable the partnership to generate a higher level of income, and encourage a greater level of external funding and contributions to be leveraged in to help shape and inform longer term business planning and project implementation. Currently the partnership is restricted to planning only 12 months ahead with a very limited budget to undertake key activities.

What is a BID?A Business Improvement District (BID) is a geographical area in which the local businesses have voted to invest collectively to improve their environment. BIDs are business-led organisations funded by a mandatory levy on all eligible businesses following a successful ballot.

BIDs by their very nature promote a collective working approach that allows businesses direct influence over the activity delivered over the lifetime of the BID. The Mayor and GLA strongly endorse the concept of BIDs and their role in the ‘place shaping’ agenda.

Each BIDs mandate is tailored according to the specific needs of their area, however, generally speaking there are common themes such as:

• BID levy money is ring-fenced for use only in the BID area

• Businesses guide what they want for the area

• Business cost reduction, for example reduced crime and joint procurement

• Mediate with Local Councils, Transport for London, the Police and other public bodies

• Increased footfall and staff retention

• Place promotion

• Facilitated networking opportunities with neighbouring businesses

BIDs by their very nature promote a collective working approach that allows businesses direct influence over the activity delivered over the lifetime of the BID.

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

The BID OfferA BID for Cheapside has been proposed by the City of London Corporation guided by the views of the business community. It will be financed and delivered in partnership with the commercial sector, providing additional activities which are not provided by the local authority.

The City of London Corporation will act as the BID proposer, and the BID body responsible for delivering the Business Plan and ensuring a transparent process is established to monitor spend and measure success. It will also be responsible for collecting the BID levy.

However, BIDs are guided by the business community, working as a collective voice. A Memorandum of Understanding (MoU) will be agreed between business and the City of London Corporation setting out the collaborative arrangements which will be put in place to ensure delivery of the Business Plan.

Businesses in the BID area will continue to receive all usual local authority services in addition to the measures identified in the Business Plan. All BID activity will be measured against Key Performance Indicators so that impact can be recorded and reported back to member businesses. The Cheapside BID ballot will be held in March 2015 and if a majority vote is received, the BID will go live on 1st May 2015. The proposed BID first term will be 4 years and 11 months to ensure we align with the financial year.

As members of the business community who will vote on the BID, the feedback from the Perception Analysis identified a number of projects you would like to see your BID levy invested into. Therefore the BID proposes to deliver the following projects over the next 4 years and 11 months:

How do we know what Cheapside Needs?A Perception Analysis was undertaken in early 2014, which was seen as an important first step in the transition of the Cheapside Initiative to the Cheapside BID, led by the City of London Corporation as the BID proposer. The consultation was designed to gauge the views and highlight the key issues for businesses and occupiers in the area.

The consultation canvassed opinion on possible delivery objectives for the BID, which included gathering responses to the following five key areas:

• Employment, Enterprise and Training

• Signage and Way finding

• Tourism and Culture

• Business Awareness and Networking

• Marketing and Promotion

In addition to the formal consultation a series of symposium style events were undertaken with the business community, which allowed direct feedback on some of the delivery topics.

Over half the business community have participated in a variety of symposiums and the recent perception analysis and over 93% of the respondents supported the concept of a BID for Cheapside, which would increase investment and help to position and promote the area to a greater extent.

The Cheapside Initiative has developed over its lifetime a range of valuable partnerships with local stakeholders, delivery agents and businesses in the area and benefits from a unique insight into what the area needs, which with the feedback generated to date from businesses will help shape the BID moving forward.

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

Environment, Signage & Way finding TOTAL SPEND: £370,015

Throughout the BID consultation, businesses were keen to establish a working partnership with the City of London Corporation to explore and implement further way finding and signage systems. The majority of businesses reported issues in way finding and local area orientation issues not just for staff but also for their business visitors. The retail and leisure businesses wanted better signage to also assist and help promote visitors and attract more tourists into the area.

The Perception Analysis identified that businesses would like to see more environmental projects implemented and promotion of more green space within the footprint. With Air quality an important factor for London, there is an opportunity to work collectively in monitoring air quality and working in partnership with the City of London Corporation to identify suitable interventions to offset emissions and to promote Cheapside as a “clean air” business district.

THE CHEAPSIDE BID WILL:• Align with the existing strategy for on street signage in the

Square Mile, and identify any gaps in provision as well as investigating additional fit for purpose options that would add value to the areas existing provision

• Develop a portfolio of useful information that can be disseminated to businesses, their staff and visitors that facilitates local orientation

• Work in conjunction with The City of London and all local stakeholders to implement measures to increase public awareness of poor air quality and together reduce levels of local pollution through a range of local and targeted initiatives. These could take the form of promoting ‘greener’ walking routes across London and more eco-friendly transport options such as cycling and running/walking to and from work

• Build upon the baseline Green Infrastructure (GI) Audit - which mapped all local GI and identified a range of opportunities to enhance the area and in partnership with the City of London to further enhance green spaces and identify opportunities for further greening across the BID footprint. The aim will be to create more open space, promote better air quality and bio-diversity, through more landscaping and an enhanced environment

• The BID will continue to work in partnership with the Corporation of London Department of the Built Environment team, developers and businesses in order to align closely with the Bank Area Strategy and to work with developers on new schemes such as Bloomberg’s new Head Office scheme and the new Soho House scheme proposed at the former Midland Bank site on Poultry. The BID will be seen as a formal consultative body on behalf of business for all future planning applications and public realm enhancements

• The BID will seek to ensure a seamless approach to area regeneration and enhancement of the local street scape so that developments and improvements either planned or underway in Cheapside are integrated; physically, socially and economically

• Work in conjunction with the City of London Street Cleansing team to report any on street recurring issues such as litter, urination and chewing gum accumulation and ensure that they are dealt with swiftly so as to maintain the areas high standard of public realm provision

Employment, Enterprise & TrainingTOTAL SPEND: £245,717

Many businesses in the City of London have impressive Corporate Social Responsibility (CSR) programmes and were keen to ensure that the BID continued to support the local community and provide additional opportunities to deliver both a business support and community focussed agenda.

It was also clear that businesses saw the benefit of supporting local enterprise and working with unemployed residents in both the City and City fringe boroughs, which have some of the most economically deprived boroughs in the UK with a view to increasing access to local jobs for local people.

THE CHEAPSIDE BID WILL:• Work in partnership with the ‘Heart of the City’ programme

to provide free support to businesses that want to start or develop a Corporate Social Responsibility (CSR) programme. This will ensure that companies can make a positive impact on their community and environment whilst improving employee relations, enhancing their brand and potentially building client/supplier relationships

• Continue to provide a dedicated employment service responsible for sourcing, selecting and training local people to fill jobs in the City. Working closely with referral agencies, The Cheapside BID will deliver skilled, job-ready candidates for roles in retail, hospitality, facilities and administration and

continue to mentor them once they have started work. The Cheapside employment programme has already successfully placed over 200 local people into local jobs since 2010 and would be entirely free to businesses to use

• Use the skills and expertise of member businesses to engage with young people and graduates to share knowledge, mentor and motivate them to strive for excellence and together develop the City work force of the future

• To deliver a series of interesting and engaging training seminars that are tailored to business needs which would be offered to staff of member businesses. Topics would be developed following consultation with business

1. 2.

The Cheapside Initiative has been a driving force behind transforming perceptions of this part of the City as not only a thriving hub for business, but also for culture and leisure. We’re pleased to have contributed to this success so far by positioning One New Change as a seven-day-a-week shopping destination, embodying so much that the Cheapside Initiative stands for. We fully support the Initiative’s transition into a Business Improvement District, and look forward to continuing to work with our partners to ensure Cheapside is a world class destination to live, work and socialise in.

Tom Elliott, Land Securities – Head of Portfolio City

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

Tourism and CultureTOTAL SPEND: £481,089

Cheapside is a remarkably unique area, boasting some of the world’s most iconic and historic sites on its doorstep – St Paul’s Cathedral, Museum of London, Bank of England, Guildhall, The Barbican Centre, The Royal Exchange and not forgetting its more modern side in terms of One New Change. Business response was to support the tourism and cultural offer within the city, with many businesses requesting more information and an enhanced offer for their staff and visitors to the Cheapside area.

THE CHEAPSIDE BID WILL:• Work in conjunction with the City of London Cultural &

Visitor Development team and local City Information Centre to promote the City’s portfolio of world-renowned visitor attractions and events and showcase the area with a view to increasing footfall and dwell-time

• Provide an on-street ambassadorial programme welcoming and orientating tourists and business visitors, acting very much as the public face of The Cheapside Initiative, communicating information directly to businesses and tourists and driving footfall to the City and local retail and attractions

• Continue to represent the areas interests on the City Visitor Attractions and Retail Group (VARG), which meets quarterly to coordinate events and mutually beneficial marketing schemes (Christmas, Lord Mayor’s Show etc)

• Assist new companies, retailers, employees and residents to relate to their wider setting and neighbouring and surrounding communities through a programme of walking tours, talks and seminars on local history, delivered in partnership with the City of London Corporation

Marketing and PromotionTOTAL SPEND: £270,289

The City is a unique part of London and its oldest quarter, with great heritage, a vibrant arts scene, green spaces, architecture and visitor attractions and this message needs to be communicated to as wide an audience as possible.

The Cheapside BID shall work to generate a step change in peoples perceptions of Cheapside, creating a strong business and retail voice in the area and developing a clear vision to promote Cheapside and the City as an area where people will want to live, work and relax that aligns with the City Visitor and Cultural strategies.

THE CHEAPSIDE BID WILL:• Continue to deliver the successful Privilege Card scheme

which now boasts an attractive number of local offers and promotions provided by One New Change, Royal Exchange and from across the area. The cards will be provided free of charge to all member businesses and their staff. The dedicated privilege card website will be refreshed and a mobile app. developed which has been requested by card users as the next step in its development

• Develop a website that acts as a portal for member businesses and wider community to access a range of useful and interesting information on the area and its offer

• Send regular newsletters and communications which keep businesses and their staff informed about what’s happening locally in terms of events and activities, road closures, new developments, transport issues etc.

• Develop a series of exciting events and promotional activity, enlivening the area and creating a range of interesting and engaging local activity for local workers and visitors to enjoy.

• Involve City businesses in the annual Open House event and Lord Mayor’s Show which celebrates the City, its heritage and community

• Establish a social media platform which will keep member businesses and their staff up to speed on all BID events and activities being delivered

• Work as a business collective, consolidating budgets, time and resources to communicate key marketing messages to ensure much greater outcomes and impact

• To work with PR & Media agencies to promote business and the local area to a wider national and international audience

Business Awareness/ Networking OpportunitiesTOTAL SPEND: £245,717

The Cheapside BID will take a more innovative approach ensuring the area thrives and prospers over the coming years as a 7 day destination. The number of smaller businesses in the area, whose contribution and presence make a valuable contribution in shaping the location, is recognised by the business community as an important element of our activity. As such we want to ensure that we support small businesses through a range of projects that help to promote their services and further enable them to thrive as part of our local economy and community. From inward investment through to increased footfall and spend we will work hard to develop and influence a strong mix of assets to maximise the areas potential.

THE CHEAPSIDE BID WILL:• Develop a series of corporate networking events

throughout the year at a variety of venues. Business is all about meeting people and building the relationships that lead to further business. These types of events were deemed important as a way of making valuable local connections, meeting neighbouring businesses in the area and discussing new ideas and key issues

• Continue to deliver Retailers Symposiums which have been a regular feature throughout the lifetime of the Cheapside Initiative. These bring retailers together to discuss local topics of interest and endeavour to consolidate efforts and discuss local matters that are raised by the local retailer community

• Through strategic partnership development with local and regional government as well as developers and organisations such as the Police; the BID would act as a collective voice for businesses in all matters concerning enterprise in the area

• To keep businesses updated on local development pipeline activity, including all forthcoming schemes in the City (completed office schemes, those under construction and potential future developments)

• To develop a number of Key Performance Indicators to measure the success of the BIDs impact and output, including the monitoring of footfall and sales data, charting the areas success

• To work in partnership with the City of London Corporation and City of London Police on developing bespoke business continuity seminars and activity. The focus will be around informing people on cyber-crime, business espionage and economic crime

3. 4. 5.

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

15/16* 16/17 17/18 18/19 19/20 TOTAL % OF TOTAL

INCOME £ £ £ £ £ £

Levy Income 313,541 350,596 359,361 368,345 377,553 1,769,395 79%

Voluntary Contributions** 60,000 100,000 100,000 100,000 120,000 480,000 21%

TOTAL 373,541 450,596 459,361 468,345 497,553 2,249,395

EXPENDITURE £ £ £ £ £ £

Employment, Enterprise and Training 43,542 48,688 49,905 51,152 52,431 245,717 11%

Environment, Signage and Way finding 50,417 78,425 78,878 79,379 82,916 370,015 16%

Tourism and Culture 85,250 95,325 97,708 100,151 102,655 481,089 21%

Marketing and Promotion 47,896 53,556 54,895 56,268 57,674 270,289 12%

Business Awareness/ Networking 43,542 48,688 49,905 51,152 52,431 245,717 11%

Staffing/overheads 91,667 102,500 105,063 107,689 110,381 517,300 23%

Contingency 11,228 23,415 23,008 22,554 39,065 119,269 5%

TOTAL 373,541 450,596 459,361 468,345 497,553 2,249,395

The BID BudgetThe BID Budget has been calculated based on a 95% levy collection rate.

* Year 1 covers from May 15 to April 16- 11 months pro-rata. All other years cover a 12 month period.**The voluntary contributions will pay for staffing/overheads.

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

BID LevyCALCULATING THE BID LEVY To calculate the proposed annual BID levy for your business, simply multiply the business rateable value by 0.0025. The BID levy rules are set out within this document, but if you are unsure of whether your business is eligible or indeed if you don’t know your rateable value, please contact the BID team.

COLLECTING THE BID LEVY The BID levy will be due on 1st May in Year one of the BID, and on 1st April thereafter. The levy will be collected by the City of London on behalf of the BID Company. The levy income will be collected into a ring-fenced BID Revenue Account and these funds will be regularly transferred to the BID account.

WHO WILL PAY THE LEVY? The BID process is governed by Government Legislation and Regulations. As such, once a majority vote has been achieved, the BID levy becomes mandatory for all defined ratepayers.

THE RULES FOR THE BID LEVY ARE AS FOLLOWS:The BID levy will be based upon the rateable value of the hereditament in the 2010 Rating List effective on 31st January 2015. In the event that there is no such rateable value available, the BID levy will be calculated based on the hereditament rateable value in the 2010 Rating List; In the event that there is no such rateable value, the BID levy will be calculated using the 2017 Rating List.

• The levy will assume a growth rate for inflation of 2.5% applied on 1st April each year. As the BID will commence on the 1st May 2015, the inflationary rate will be applied from 1st April 2016

• The term of the BID will be for a period of 4 years and 11 months (from 1st May 2015 to 31st March 2020)

• The BID levy will be applied to all ratepayers with a rateable value equal to or greater than £180,000. Where there is no rateable value data available for new businesses established within the BID boundary, the rateable value from when the hereditament is first valued will be used. When revised data is available, adjustments to BID levy payments will be backdated accordingly and the ongoing BID levy payable recalculated. Should a property’s rateable value fall below the £180k threshold at any time, the BID levy will no longer be charged

• All Ratepayers with charitable status and in receipt of mandatory charitable relief from business rates will be exempt from paying the BID levy

• The owners of empty hereditaments will be liable for the BID levy with no void period allowed (Listed empty properties, however, will be exempt from paying the BID levy)

• There will be no VAT charged on the BID levy

• The BID levy charged per hereditament will be capped at £3,750. All businesses with a rateable value of £1.5 million or greater and/or with multiple hereditaments will be capped at £3,750

• It is proposed that the BID’s management and overhead costs are met firstly through the voluntary contributions generated by the BID, minimizing as much as possible a commitment from the BID levy funds

HOW MUCH INVESTMENT WILL IT CREATE?The Cheapside BID will generate approximately £2.3 million over the lifetime of the BID Term, just under 5 years. In addition, the BID Board and executive team will endeavour to increase the budget through grants and other sources of income. The aim will be to generate an additional £480,000 over the next five years to undertake a number of public realm projects.

THE EXECUTIVE TEAM The BID will be supported by an executive team made up of an Executive Director, an Operations Manager and an Administrator contracted by the City of London Corporation to undertake the number of hours required.

It is proposed that the executive team and associated costs, are met using the voluntary contributions received and with any shortfall made up from core levy generated. This enables all or the majority of levy generated to be spent on BID activity.

THE BID BOARD AND BID GOVERNANCEThe Cheapside BID Board will be a voluntary Board made up of 10-12 director-level representatives from the different sectors that make up the BID levy paying community to ensure balanced representation around the table. Observers will be invited from Bank Churches and City of London Police.

The chairperson will be nominated by the Board on a 2-year basis with services on the Board from all directors, made on a voluntary basis. The Board will be supported by a number of theme groups that will oversee the delivery of activity. The theme groups will include representation from the wider stakeholder community, chaired by a Board member with an allocated budget for expenditure.

The City of London Corporation is the BID Proposer, responsible for putting forward the Business Plan for the BID Ballot, and would be the BID Body responsible for ensuring implementation of the Business Plan.

It is important that the activities of the BID represent added value over and above the public services already provided in the area. In order to enable the businesses to shape and influence delivery of the Business Plan and spending decisions in line with the objectives set out in the Business Plan, a Memorandum of Understanding will be agreed between the City of London Corporation and the Cheapside BID Board.

This will commit the City and the Board jointly to strive and collaborate to implement the Business Plan efficiently and effectively.

It is proposed that the City’s Cheapside BID representatives (who will include a Ward Member and an experienced officer) meet the BID Board at least quarterly, and that the Board also meet the theme groups on a quarterly basis, with a wider Annual General Meeting of BID Levy payers once a year. The BID finances will be independently audited and reviewed each year and this will be presented at the AGM.

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

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The Cheapside BID Boundary Map

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2019

The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

Cheapside BID Street Names

The Cheapside BID shall work to generate a step change in people’s perceptions of Cheapside, creating a strong business and retail voice in the area and developing a clear vision to promote Cheapside and the City as an area where people will want to live, work and relax.

Angel Street

Ave Maria Lane

Bartholemew Lane

Bow Churchyard

Bow Lane

Bread Street

Buckerlersbury

Budge Row

Cannon Street

Canon Alley

Carey Lane

Cheapside

Finch lane

Foster Lane

Fredericks Place

Goldsmith Street

Gresham Street

Grocers Hall Court

Gutter Lane

Ironmonger Lane

King Edward Street

King Street

Lawrence Lane

Lombard Street

Lothbury

Mansion House Street

Milk Street

New Change

Newgate Street

Old Broad Street

Old Jewry

Oxford Court

Pancras Lane

Paternoster Lane

Paternoster Square

Poultry

Prince’s Street

Queen Street

Queen Victoria Street

Queenshead Passage

Rose Street

Russia Row

Saint Martin’s Le Grand

Salters Hall Court

Sise Lane

St Olaves Court

St Paul’s Alley

St Pauls Churchyard

St Swithins Lane

Threadneedle walk

Throgmorton Street

Trump Street

Walbrook

Warwick Lane

Watling Court

Watling Street

White Hart Street

Wood Street

St Mary-le-Bow carries the memory of 900 years of Cheapside history and we are delighted to be part of a commercial and community revival which is restoring the district as the principal cultural and social destination in the City of London.

The Revd George R Bush, Rector – St Mary-le-Bow

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

Overview of benefitsRETAIL AND LEISURE OPERATORS• To increase footfall and more “dwell” time through

Cheapside during the week and throughout the weekend period

• Increased consumer spending can and does lead to increased profit, with a focus on retail, hospitality and leisure opportunities

• Engagement with City of London Police to relay retailer concerns and issues

• A cleaner and safer trading environment for Cheapside

• Development of an enhanced retail offer that complements the existing provision

• Sustained investment in the BID area throughout our first term

• To promote the visitor offer for Cheapside and the surrounding area

• Assist visitors and tourists to easily and quickly locate key iconic sites and venues through the ambassadorial programme

• Deliver a seasonal marketing and events programme that will ensure that there is always something to see, somewhere to go and something to do for your staff, business visitors and tourists to the area

• To position and promote the area nationally and internationally as a quality location.

• Issue regular publications and marketing collateral for your staff, business visitors and tourists

• The ongoing development of the successful privilege card scheme

• The opportunity to reduce operating costs through joint procurement, recycling, recruitment and other services

CORPORATE OCCUPIERS & BANKING INSTITUTIONS• Staff turnover:

– An enhanced business environment reducing staff turnover that will provide corporate tenants with a strong experienced staff team

– A pleasant working environment will promote minimal staff turnover, delivering an improved bottom line

• A strong business voice on issues that matter to you in your business location

• An enhanced role in the development of the Bank Area Strategy

• A unique opportunity to have your say about making a positive impact on business location

• A CSR programme that encourages opportunities between business and community

• Networking opportunities that promote inter- business relations

• Partnership working

BUSINESS & SECURITY CONTINGENCY PLANNINGThe Cheapside BID will work closely with the City of London’s Security and Contingency Planning Group, which provides assistance to businesses in the City with the development and exercising of their business continuity plans.

Assistance and information will be provided to member businesses in the following areas:

• Communication of major incident response arrangements within the City

• Presentations to staff and management on any aspect of business continuity

• The development of exercises and, if appropriate, participation in those exercises

Keeping our member businesses informed In the event of an emergency, we consider a priority so will ensure that you have access to the information you need to keep yourself and your staff safe.

SAFER CITY PARTNERSHIPThe City of London continues to enjoy a low level of crime. This is largely due to the partnership working which has taken place in the City over many years.

In order to ensure that this remains the case we shall work closely with The Safer City Partnership to reduce antisocial behaviour, night-time economy issues, fraud and economic crime and counter terrorism, as well as any emerging issues that member businesses identify that may require Police advice and support.

Through our Street Ambassadorial service we shall report all instances of on street anti-social behaviour, graffiti and related issues that affect our member businesses and impacts negatively on the area.

HEART OF THE CITYHeart of the City provides free support to businesses that want to start or develop a Corporate Social Responsibility (CSR) programme.

A uniquely collaborative schedule of informal workshops are offered as well as 1-1 mentoring from a CSR Manager within a more experienced company and networking opportunities and practical resources that enable businesses to develop a bespoke programme that suits their size, sector and experience.

The Cheapside BID will be working in partnership with Heart of the City to ensure that companies can make a positive impact on their community and environment whilst improving employee relations, enhancing their brand and potentially building client/supplier relationships.

ENVIRONMENT

The Cheapside BID has formed a solid partnership arrangement with the Environmental Enhancement Team which plays a key role in fulfilling the City of London’s commitment to sustainability by improving the City’s streets and creating a refined urban environment for the City’s residents, workers and visitors.

Together we shall act on behalf of businesses to continually improve the appearance, function and environmental impact of the City’s streets and provide a high quality environment that is fitting for the world’s leading financial and business centre and ensure that proposals are in line with local needs.

The BID is also working on a wide range of measures with the City of London to raise awareness about the high levels of air pollution in the City and together bring about the required behaviour change to reduce levels of pollution and achieve City-wide targets.

CITY PROPERTY ADVISORY TEAMThe BID will foster relationships with its members, local occupiers, developers, investors, agents as well as other property stakeholder and working closely with the CPAT team member businesses will be able to benefit from a range tailored support such as:

• Local property and development related research

• Assistance with planning, highways, and legislative issues

• Receive advice on infrastructure matters, e.g electricity and telecoms

• Get a clear overview of the area development pipeline and available property in the City of London

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The Cheapside Business Improvement District Business PlanThe Cheapside Business Improvement District Business Plan

Cheapside is a remarkably unique area, boasting some of the world’s most iconic and historic sites on its doorstep – St Paul’s Cathedral, Museum of London, Bank of England, Guildhall, The Barbican Centre, The Royal Exchange and not forgetting its more modern side in terms of One New Change.