A

REPORT

ON

“CUSTOMERS OPINION ABOUT CHEVROLET CARS AFTER TEST

DRIVE”

IN

VPS MOTERS KURUKSHETRA

Submitted By;

Ajay

M.B.A. (9th sem.)

Roll No. 10

INSTITUTE OF MANAGEMENT STUDIES

KURUKSHETRA UNIVERSITY, KURUKSHETRA

1

DECLARATION

This is to certify that I, Ajay the student of IMS in Kurukshetra University,

Kurukshetra studying in MBA five year 9th sem. Roll No. 10 has undergone winter

training in VPS MOTERS KKR. for four week and have submitted a project report

on the title “CUSTOMERS OPINION ABOUT CHEVROLET CARS AFTER

TEST DRIVE” as assigned by the company, for partial fulfillment of degree of

Master of Business Administration (M.B.A.) from Kurukshetra University,

Kurukshetra.

(Ajay)

2

ACKNOWLEDGEMENT

Any work of this magnitude requires the inputs, efforts and encouragement of

people from all sides. In this project report I have been fortunate in having got the

active co-operation of many people, whom I would like to thank. It gives me a

great pleasure to express my gratitude to IMS faculty members for guiding me at

each and every step. I humbly submit that without his efforts this project would

have not been conceptualized nor materialized.

I would like to thank Mr. BHARAT BHUSAN at VPS MOTERS KKR for giving

me an opportunity to work and enlightening my ways whenever I need in

completion of this project. Their able guidance and support helped me a lot.

(Ajay)

3

CONTENT

CHAPTER TITLE OF CHAPTER PAGE NO.

1) Introduction

A) Automobile sector

B) Players

5-13

14-20

2) Chevrolet

A) Introduction of

chevrolet

B) Organisational

structure

C) Vps

D) Products

21-26

21-23

24

25

26

3) Analysis and discussion

A. Research

methodology

B. Analysis

C. Findings

27-37

27

28-36

37

4) SWOT ANALYSIS 38

5) Suggestion & Learning

from training

39

6) References

Questionnaire

40

41-42

4

The History of the Automobile

Starting in the late 1700's, European engineers began tinkering with motor powered vehicles.

Steam, combustion, and electrical motors had all been attempted by the mid 1800's. By the

1900's, it was uncertain which type of engine would power the automobile. At first, the electric

car was the most popular, but at the time a battery did not exist that would allow a car to move

with much speed or over a long distance. Even though some of the earlier speed records were set

by electric cars, they did not stay in production past the first decade of the 20th century. The

steam-driven automobile lasted into 1920's. However, the price on steam powered engines, either

to build or maintain was incomparable to the gas powered engines. Not only was the price a

problem, but the risk of a boiler explosion also kept the steam engine from becoming popular.

The combustion engine continually beat out the competition, and the early American automobile

pioneers like Ransom E. Olds and Henry Ford built reliable combustion engines, rejecting the

ideas of steam or electrical power from the start.

5

Automotive production on a commercial scale started in France in 1890. Commercial production

in the United States began at the beginning of the 1900's and was equal to that of Europe's. In

those days, the European industry consisted of small independent firms that would turn out a few

cars by means of precise engineering and handicraft methods. The American automobile plants

were assembly line operations, which meant using parts made by independent suppliers and

putting them together at the plant. In the early 1900's, the United States had about 2,000 firms

producing one or more cars. By 1920 the number of firms had decreased to about 100 and by

1929 to 44. In 1976 the Motor Vehicle Manufacturers Association had only 11 members. The

same situation occurred in Europe and Japan.

The first automobile produced for the masses in the US was the three-horsepower, curved-dash

Oldsmobile; 425 of them were sold in 1901 and 5,000 in 1904--this model is still prized by

collectors. The firm prospered, and it was noted by others, and, from 1904 to 1908, 241

automobile-manufacturing firms went into business in the United States. One of these was the

Ford Motor Company which was organized in June 1903, and sold its first car on the following

July 23. The company produced 1,700 cars during its first full year of business. Henry Ford

produced the Model T to be an economical car for the average American. By 1920 Ford sold

over a million cars.

At the beginning of the century the automobile entered the transportation market as a toy for the

rich. However, it became increasingly popular among the general population because it gave

travelers the freedom to travel when they wanted to and where they wanted. As a result, in North

America and Europe the automobile became cheaper and more accessible to the middle class.

This was facilitated by Henry Ford who did two important things. First he priced his car to be as

affordable as possible and second, he paid his workers enough to be able to purchase the cars

they were manufacturing. This helped push wages and auto sales upward. The convenience of

the automobile freed people from the need to live near rail lines or stations; they could choose

locations almost anywhere in an urban area, as long as roads were available to connect them to

other places. Many states in the US established motor fuel taxes that were used only to build and

maintain highways helping the auto highway system become self-supporting.

6

Popularity of the automobile has consistently moved with the state of the economy, growing

during the boom period after World War I and dropping abruptly during the Great Depression,

when unemployment was high. World War II saw a large increase in mass transit because

employment was high and automobiles were scarce. The rapid growth of car owners after World

War II, particularly in the United States and Western Europe demonstrated the population's favor

towards automobiles. During the war, automobile motors, fuel, and tires were in short supply.

There was an unsatisfied demand when the war ended and plenty of production capacity as

factories turned off the war machine. Many people had saved money because there was little to

buy, beyond necessities, in the war years. Workers relied heavily on mass transportation during

the war and longed for the freedom and flexibility of the automobile.

A historian has said that Henry Ford freed common people from the limitations of their

geography. The automobile created mobility on a scale never known before, and the total effect

on living habits and social customs is endless. In the days of horse-drawn transportation, the

practical limit of wagon travel was 10 to 15 miles, so that meant any community or individual

farm more than 15 miles from a city, a railroad, or a navigable waterway was isolated from the

mainstream of economic and social life. Motor vehicles and paved roads have narrowed the gap

between rural and urban life. Farmers can ship easily and economically by truck and can drive to

town when it is convenient. In addition, such institutions as regional schools and hospitals are

now accessible by bus and car.

Yet, the effect on city life has been, if anything, more prominent than the effect on the farms.

The automobile has radically changed city life by accelerating the outward expansion of

population into the suburbs. The suburban trend is emphasized by the fact that highway

transportation encourages business and industry to move outward to sites where land is cheaper,

where access by car and truck is easier than in crowded cities, and where space is available for

their one or two story structures. Better roads were constructed, which further increased travel

throughout the nation. As with other automobile-related phenomena, the trend is most noticeable

in the United States but is rapidly appearing elsewhere in the world.

Before the automobile, people both lived in the city and worked in the city, or lived in the

country and worked on a farm. Because of the automobile, the growth of suburbs has allowed

7

people to live on the outskirts of the city and be able to work in the city by commuting. New jobs

due to the impact of the automobile such as fast food, city/highway construction, state

patrol/police, convenience stores, gas stations, auto repair shops, auto shops, etc. allow more

employment for the world's growing population.

Automobile Industry in India

The automotive industry in India is one of the larger markets in the world and had previously

been one of the fastest growing globally, but is now seeing flat or negative growth rates. India's

passenger car and commercial vehicle manufacturing industry is the sixth largest in the world,

with an annual production of more than 3.9 million units in 2011. According to recent reports,

India overtook Brazil and became the sixth largest passenger vehicle producer in the world

(beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico,

Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the

course of 2011-12. In 2009, India emerged as Asia's fourth largest exporter of passenger cars,

behind Japan, South Korea, and Thailand. In 2010, India beat Thailand to become Asia's third

largest exporter of passenger cars.

As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million automotive

vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second

(after China) fastest growing automobile market in the world in that year. According to the

Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4

million by 2015, no longer 5 million as previously projected.

“The production of passenger vehicles in India was recorded at 3.23 million in 2012-13 and is

expected to grow at a compound annual growth rate (CAGR) of 13 per cent during 2012-2021,

as per data published by Automotive Component Manufacturers Association of India (ACMA)”.

The majority of India's car manufacturing industry is based around three clusters in the south,

west and north. The southern cluster consisting of Chennai is the biggest with 35% of the

revenue share. The western hub near Mumbai and Pune contributes to 33% of the market and the

northern cluster around the National Capital Region contributes 32%.[9] Chennai, with the India

operations of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler,

8

Caparo, and PSA Peugeot Citroën is about to begin their operations by 2014. Chennai accounts

for 60% of the country's automotive exports. Gurgaon and Manesar in Haryana form the northern

cluster where the country's largest car manufacturer, Maruti Suzuki, is based. The Chakan

corridor near Pune, Maharashtra is the western cluster with companies like General Motors,

Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, Land Rover, Jaguar

Cars, Fiat and Force Motors having assembly plants in the area. Nashik has a major base of

Mahindra & Mahindra with a UV assembly unit and an Engine assembly unit. Aurangabad with

Audi, Skoda and Volkswagen also forms part of the western cluster. Another emerging cluster is

in the state of Gujarat with manufacturing facility of General Motors in Halol and further

planned for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki and Peugeot-Citroen plants

are also set to come up in Gujarat. Kolkata with Hindustan Motors, Noida with Honda and

Bangalore with Toyota are some of the other automotive manufacturing regions around the

country.

HISTORY

The first car ran on India's roads in 1899. Until the 1930s, cars were imported directly, but in

very small numbers.

An embryonic automotive industry emerged in India in the 1940s. Mahindra & Mahindra was

established by two brothers in 1945, and began assembly of Jeep CJ-3A utility vehicles.

Following the independence, in 1947, the Government of India and the private sector launched

efforts to create an automotive component manufacturing industry to supply to the automobile

industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalisation

and the license raj which hampered the Indian private sector. Total restrictions for import of

vehicles was set and after 1970 the automotive industry started to grow, but the growth was

mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury.

Eventually multinational automakers, such as, though not limited to, Suzuki and Toyota of Japan

and Hyundai of South Korea, were allowed to invest in the Indian market ultimately leading to

the establishment of an automotive industry in India. A number of foreign firms also initiated

joint ventures with Indian companie

9

List of automotive plants in India

State Location Manufacturer Class

Haryana Dharuhera Hero Honda Two wheelers

Haryana Gurgaon Hero Honda Two wheelers

Haryana FaridabadIndia Yamaha Motor Private

LimitedTwo wheelers

Haryana Manesar Honda Two wheelers

Haryana Gurgaon [4] Suzuki Two wheelers

Haryana Gurgaon Maruti Suzuki Passenger vehicles

Haryana Manesar [5] Maruti Suzuki Passenger vehicles

Himachal

PradeshNalagarh [6] TVS Motors Two wheelers

Himachal

PradeshAmb [7]

International Cars & Motors

LimitedPassenger vehicles

Himachal

PradeshParwanoo [8] TAFE Tractors Commercial vehicles

Jharkhand Jamshedpur [9] Tata Motors Commercial vehicles

Madhya

PradeshPithampur [10] Mahindra & Mahindra Two wheelers

Madhya

PradeshPithampur [11] Eicher Motors Commercial vehicles

Madhya

PradeshPithampur [12] Hindustan Motors Commercial vehicles

Madhya

PradeshPithampur [13] MAN Force Trucks Private Limited Commercial vehicles

Madhya

PradeshMandideep [8] TAFE Tractors Commercial vehicles

10

List of automotive plants in India

State Location Manufacturer Class

Punjab Nawanshahar [14] SML Isuzu Limited Commercial vehicles

Rajasthan Tapukara [15] Honda Cars India Passenger vehicles

Rajasthan Alwar [16] Ashok Leyland Ltd. Commercial vehicles

Rajasthan Alwar [8] TAFE Tractors Commercial vehicles

Rajasthan Neemrana [17] Hero MotoCorp Two wheelers

Rajasthan Tapukara [3] Honda Two wheelers

Uttar Pradesh Surajpur [2]India Yamaha Motor Private

LimitedTwo wheelers

Uttar Pradesh Greater Noida [15] Honda Siel Cars India Passenger vehicles

Uttar Pradesh Lucknow [9] Tata Motors Commercial vehicles

Uttarakhand Haridwar [1] Hero Honda Two wheelers

Uttarakhand Pantnagar [18] Bajaj Auto Two wheelers

Uttarakhand Pantnagar [16] Ashok Leyland Commercial vehicles

Uttarakhand Pantnagar [9] Tata Motors Commercial vehicles

Uttarakhand Haridwar Mahindra & Mahindra Commercial vehicles

Karnataka Mysore [6] TVS Motor Two wheelers

Karnataka Narasapura Honda Motorcycles Two wheelers

Karnataka Narasapura Honda Motorcycles Two wheelers

Karnataka Bangalore [19] Mahindra REVA Electric Vehicles Passenger vehicles

Karnataka Bidadi [20]Toyota Kirloskar Motor Private

LimitedPassenger vehicles

Karnataka Bangalore [20]Toyota Kirloskar Motor Private

LimitedPassenger vehicles

Karnataka Bangalore [21]Scania Commercial Vehicles India

Private LimitedCommercial vehicles

Karnataka Doddaballapur [8] TAFE Tractors Commercial vehicles

11

List of automotive plants in India

State Location Manufacturer Class

Karnataka Dharwad [9] Tata Motors Commercial vehicles

Karnataka Hoskote [22] Volvo Buses India Private Limited Commercial vehicles

Tamil Nadu Hosur [6] TVS Motor Two wheelers

Tamil Nadu Chennai [23] Royal Enfield Two wheelers

Tamil Nadu Chennai Yamaha Two wheelers

Tamil Nadu Chennai BMW India Passenger vehicles

Tamil NaduMaraimalai Nagar [24]

Ford India Private Limited Passenger vehicles

Tamil Nadu Sriperumbudur [25] Hyundai Motor India Limited Passenger vehicles

Tamil Nadu Tiruvallur [12] Mitsubishi Passenger vehicles

Tamil Nadu Oragadam [26] Renault India Private Limited Passenger vehicles

Tamil Nadu Oragadam [27] Nissan Motor India Private Limited Passenger vehicles

Tamil Nadu Ennore [16] Ashok Leyland Commercial vehicles

Tamil Nadu Hosur [16] Ashok Leyland Commercial vehicles

Tamil Nadu Oragadam BharatBenz Commercial vehicles

Tamil Nadu Hosur [28] Kamaz Vectra Motors Limited Commercial vehicles

Tamil Nadu Chennai [8] TAFE Tractors Commercial vehicles

Tamil Nadu Kalladipatti [8] TAFE Tractors Commercial vehicles

Tamil Nadu Hosur [6] TVS Motor Commercial vehicles

Tamil Nadu Thiruvallur [29] Caterpillar India Pvt. Ltd. Commercial vehicles

West Bengal Hindmotor [12] Hindustan Motors Passenger/Commercial

Gujarat Halol [30]General Motors India Private

LimitedPassenger vehicles

Gujarat Sanand [9] Tata Motors Passenger vehicles

Gujarat Bhuj [31] Asia Motor Works AMW Commercial vehicles

Maharashtra Baramati Piaggio & C. SpA Two wheelers

12

List of automotive plants in India

State Location Manufacturer Class

Maharashtra Ahmednagar [32] Kinetic Engineering Limited Two wheelers

MaharashtaTalegaon Dabhade [33]

General Motors India Private

LimitedPassenger vehicles

Maharashta Ranjangaon [34] Fiat India Automobiles Limited Passenger vehicles

Maharashtra Nashik [35] Mahindra & Mahindra Passenger vehicles

Maharashtra Chakan [36] Mercedes-Benz India Passenger vehicles

MaharashtraPimpri Chinchwad [37]

Premier Automobiles Limited Passenger vehicles

Maharashtra Aurangabad [39] Audi India Passenger vehicles

Maharashtra Aurangabad [40] Skoda Auto India Private Limited Passenger vehicles

Maharashtra Chakan [41] Volkswagen India Private Limited Passenger vehicles

Maharashtra Bhandara [16] Ashok Leyland Commercial vehicles

MaharashtraPimpri Chinchwad [18]

Bajaj Auto Commercial vehicles

Maharashtra Chakan [42] Mahindra Navistar Commercial vehicles

Car Companies

sThese are the companies that bring to us our dream machines. This is where it all starts from; the

bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the 'Indian' Indica, the racy

Hero Honda, the Tata truck and the rest.

    Audi    BMW     Chevrolet

    Fiat     Force Motors     Ford

    Hindustan Motors     Honda     Hyundai

13

    Maruti    Mahindra     Mercedes

    Nissan Motor     Porsche     Reva Electric

    San Motors     Skoda     Tata

    Volvo     Volkswagen     Mitsubishi

    Lamborghini     General Motors     Daewoo Motors

Two Wheelers

India, is the second largest producer of two-wheelers in the world. In the last few years, the

Indian two-wheeler industry has seen spectacular growth. The country stands next to China and

Japan in terms of production and sales respectively.

Two Wheeler

    Bajaj Auto  Electrotherm   Hero Honda

    Hero Electric     Kinetic     LML India

    Royal Enfield     Suzuki Motor     TVS Motor

14

    Mahindra 2 Wheelers     HMSIL     Monto Motors

    Yamaha Motor

Commercial Vehicles

Commercial vehicles influence the trade, commerce and industry of a country in a major way.

Vehicles falling under this category are buses, trucks, ambulance, jeeps and many others. It

comes in various uses such as transportation of goods, shipping and handling of various

commodities and so on.

Commercial Vehicles

   Ashok Leyland     Bharat Earth Movers Ltd.     Eicher

   Force Motors    Hindustan Motors     HMT Tractors

    Mahindra     Maruti Suzuki     Sonalika Tractors

    Tafe Tractors     Tata Motors     Telcon

15

    Volvo Motors     Escorts ltd.     Indofarm Tractors

    Swaraj Mazda     Terex Vectra     Swaraj Mazda

Top ten automobile companies in India:

Beginning from the era when there were only a few car varieties in Indian market, the

automobile industry has come up a long way with a diverse array of cars nowadays. A number of

companies are dominating the Indian automobile industry, but like in any other sector, the

automobile sector also has got top 10 players.

When talking about top automobile companies, one name that would come in most of our minds

is Maruti Suzuki and this company has consistently been the leader in the automobile industry in

India. There are also other top players and the list of top ten players in this industry is given

below:

Top ten automobile companies in India:

• Maruti Suzuki India Limited

• Hyundai Motor India Limited

16

• Tata Motors

• Mahindra & Mahindra Limited

• Hero Honda Motors Limited

• Bajaj Auto

• General Motors India Private Limited

• Honda Siel Cars India Limited

• Toyota Kirloskar Motor Private Limited

• Hindustan Motors

Some details regarding these companies can be obtained from the content given below:

Maruti Suzuki India Limited:

As mentioned earlier, Maruti Suzuki India Limited is leading the automobile industry in India for

quite a longer number of years. The company began its journey in the year 1981 with its name as

Maruti Udyog Limited, and the company began to attract the market when it introduced its

popular four-wheeler model Maruti 800. It got its present name in the year 2007.

Hyundai Motor India Limited:

This company was founded in the year 1998 and it is second largest car manufacturing company

in India, which was established as a subsidiary of auto giant of Korea, Hyundai Motor Company.

The company captured the hearts of Indian car lovers with the introduction of its Santro car

model.

Tata Motors:

17

Even though, Tata Motors holds the third position in the automobile industry, the company has

occupied the first position in the commercial car manufacturing section. In the luxury car

segment, the company has a market share of 6.4%, while in the case of multi-utility vehicles, its

market share is 31.2%.

Mahindra & Mahindra Limited:

Mahindra & Mahindra ltd, which is a part of the Mahindra Group holds the pride of being the

largest company in the segment of sport utility vehicle. During the year 2008, the company has

sold 10,641 units of utility vehicles, which this number has raised to 15,296 vehicles in the year

2009.

Hero Honda Motors Limited:

Hero Honda Motors limited, which is a collaboration between Honda and Hero Group is one

among the largest two-wheeler manufacturers in the world and company holds the pride of

introducing the most lovable motor cycle model called Hero Honda Splendor. According to a

report, this is the largest selling motorbike in the world and the company is maintaining the

record of producing 1 million units of splendor bike each year.

Bajaj Auto:

After Hero Honda motors, Bajaj Auto is the second largest motor vehicle manufacturing

company in India and fourth largest in the world. Bajaj auto is a subsidiary of the world famous

Bajaj Group, which has an illustrious history.

18

General Motors India Private Limited:

General Motors India Private Limited is a subsidiary of the giant in automobile industry known

as giant General Motors. The company recorded a sales growth of 49% in the year 2009 as

compared to the year 2008.

Honda Siel Cars India Limited:

This company is joint venture between an Indian company called Siel limited and Japanese

company Honda Motor Company ltd., which began its journey in the year 1995. The company

showed a growth rate of 86.7% in the year 2009 when compared to its sales record in the year

2008.

Toyota Kirloskar Motor Private Limited:

Toyota Kirloskar Motor Private Limited is a joint venture between Kirloskar Group and Toyota

Motor Corporation belonging to Japan. The company has introduce some of the popular model

cars like Camry, Fortuner, Corolla, Land Cruiser Pradeo and Innova.

Hindustan Motors:

Hindustan Motors are the manufacturers of the great car, which can still be found in Indian roads

named as Ambassador. This model car is still being used as government limousine and as taxi

cabs in some parts of India.

Thus, automobile industry is India is always on peak with some of the top players, who are

introducing different variety of vehicles every year to meet the needs of car and motorbike

lovers.

19

The History of Chevrolet

General Motors India Private Limited is a partnership between General Motors and SAIC that

is engaged in the automobile business in India. General Motors has 93% stake in this partnership

and the remaining 7% is held by SAIC. It is the 5th largest automobile manufacturing company

in India after Maruti Suzuki, Hyundai, Tata Motors and Mahindra.General Motors India started

its journey in 1996 in India and has completed 16 years of operation in India.

General Motors owns Chevrolet, a great American car manufacturer. W.C. Durant in Detroit,

Michigan started the company. The cars produced were first brought out by racecar driver, Louis

Chevrolet. He established an automobile for $2150, which were six cylinders and 4.9 litres. The

first big car produced on the market was the Baby Grand, which was sold for $875. Electrics

were optional on Chevrolets until 1917. With the first real boost in production and innovation

cars were sold at a standard price increasing sales to 70,701 from 13,600.

20

Chevrolet was founded in Detroit, by racer Louis Chevrolet and General Motors founder

William C. “Billy” Durant in November 1911, and soon earned a reputation for performance,

durability and value.

Chevrolet’s early adoption of landmark technologies fundamentally changed the way the world

looked at cars. From the very start, the focus was on delivering high end technology and features

for its lineup of affordable cars and trucks. The first Chevrolet — the Series C Classic Six —

came with electric starters and electric headlamps, a rarity even in luxury cars. In the decades

that followed, innovations such as safety glass, fuel injection, anti-lock brakes and electronic

stability control systems were featured on Chevrolet models.

Affordable performance is a hallmark of Chevrolet. The early four- and six-cylinder engines

were known for durability and performance, but it was the introduction of Chevrolet’s small-

block V-8 in 1955 that ushered in an era of high-performance vehicles. For the next 50 years, it

powered millions of cars and trucks. This legacy is still visible in the new generation small-block

V-8s used in trucks and SUVs, as well as performance cars including the Camaro SS and

Corvette today.

Chevrolet-powered race cars were immediate contenders in the fledging stock car and drag

racing worlds of the 1950s, growing to dominate them in the next decades. Chevrolet is the

highest winning brand in NASCAR and has collected more NHRA Pro Stock Manufacturers

Cups than any other brand.

In 1917 General Motors acquired Chevrolet. In 1920 Ford and Dodge were the only leaders

above Chevrolet's marque. As competition rose Chevrolet began preparation for new models as

well as styles. They came up with a few standard automobiles, which were no different than

competitors until their 1925 Superior. This coach had disc wheels and "Duco cellulose finish

(refer to source 6)" selling for only $650. This allowed for Chevrolet to outsell Ford for the first

time, even though Ford was switching over from the Model T to A. One big development came

in 1929 with the "Cast Iron Wonder" which sold more than a million cars in its first year at $595.

In 1931 Chevrolet finally surpassed Ford for a matter of 3 years. During the 1930's Chevy

became aware of the need to improvise. They came up with many new styles adding to their

21

collection of automobiles. Thy created V-grilles, hydraulic brakes, large engines, column shifts,

along with convertibles. They also manufactured a station wagon in 1939. While in 1940 they

offered a power top convertible with low prices. Also during the coming months Juan Manuel

Fangio won a race in Argentina using one of the new coupes.

As years passed the company increased sales, production, and opportunities. In 1949 they

underwent surgery on their cars by extensively restyling to produce a sedan costing $1460. A

major impact came in 1950 with the offering of a 2 speed fully automatic transmission. In 1953

the Corvette sports car was produced with a V-6 and fiberglass body.

The Corvette was a spectacular automobile. It needed more so it was reassembled to acquire an

8-cylinder engine with options such as air suspension. Another breakthrough car was the 1960

Corvair, which was reproduced to include a turbo-supercharged engine.

The Chevrolet Company has produced many new models over the years. They have become a

leader in the industry under General Motors. With newer models of sports cars, full size pickup

trucks, sedans, and coupes the company has grown with immense popularity. The company

proved the need of American manufacturers to diversify their products. They improved using

new styles such as disc brakes, headlamps, engine size, faster, as well as more reliable cars.

Some of their greatest accomplishments were the Camaro, Corvette, the luxurious Caprice,

Chevelle, and the Impala. Chevrolet has always been a competitor; they produce in order to

satisfy the needs of the consumer by offering great automobiles at low prices.

22

ORGANISATIONAL STRUCTURE

23

VPS

Vishnu Pratap Singla

24

Address: Plot No.145 &146, Industrial Area, Sector 2, Kurukshetra, HR 136118Phone:01744 231 050Hours: Friday hours 9:00 am–6:00 pm

They are deals in following

1. Chevrolet

2. Royal Enfield

3. Paigo

4. Force

5. Bull

PRODUCTS

Spark (3,23,011-3,77,544)

Beat (4,78,472-6,03,070)

25

Sail U-VA (4,27,128-5,72,428)

Sail saden (5,08,672-6,39,394) (6,52,014-7,62,625)

Enjoy (6,80,019-6,86,555)

Cruze (14,00,480-15,13,109)

Captive (18,85,344-20,71,450)

RESEARCH METHODOLOGY

Research may be defined as the search for knowledge through an objective and scientific method

of finding solution of problem. Research methodology is a way to systematically solve the

research problem .It includes the various steps that are generally adopted by the researcher in

studying problem along with the logic behind them.

26

TITLE:-

“CUSTOMERS OPINION ABOUT CHEVROLET CARS AFTER TEST DRIVE”

OJECTIVES OF THE STUDY

Knowledge given to the customer regarding the product, document for registration, finance

etc.

To know the customers opinion about car.

Test ride offer to customer, if offered then it influence to purchase that model.

Knowledge of the product.

Data Source:

Primary Data:

The data was mainly obtained from the people feedback on the descriptive survey.

Secondary Data:

Secondary data is taken from the company website www.chevrolet.co.in.

SAMPLE SIZE:

The sample size is 50.

Q.N. 1 Test drive of which vehicles you have taken?

Ans. No. of respondents %

Beat 24 48

Sail sedan 14 28

Sail u-va 05 10

27

Enjoy 07 14

ANALYSIS:- 48% respondents are taken the test drive of Beat ,28% sail sedan ,10% sail u-va

and left 14% respondents are taking the test drive of enjoy. Mostly the customers are taken the

drive of Chevrolet beat.

Q.N. 2 What is your overall opinion about the Chevrolet car?

Ans. No. of respondents %

Good 34 68

28

48

28

10

14

Beat Sail sedan Sail u-vaEnjoy

Average 14 28

Bad 02 04

68

28

4

GoodAverage Bad

ANALYSIS:- 68% respondents said that car is good , 28 % said average and only 4 %

respondent said that car in not good.

Q.N.3) How would you rate the ride quality?

Ans. No. of respondents %

Good 36 72

Average 13 26

29

Poor 01 02

72

26

2

GoodAveragePoor

ANALYSIS:- 72% respondent said that the ride quality of car is good. Only 2% respondents

said that the ride quality is poor.

Q4. How comfortable is the seating space inside?

Ans. No. of respondents %

Good 35 70

30

Average 12 24

Poor 03 06

70

24

6

GoodAveragePoor

ANALYSIS:- seating space inside the car is good said by 70% respondents. Only 6%

respondents said comfortable seating space is not inside the car.

Q5. How do you rate the air-conditioning in the car?

Ans. No. of respondents %

31

Good 43 86

Average 07 14

Poor 00 00

43

7

GoodAveragePoor

ANALYSIS:- air-conditioning in the cars is good. Because every model in a/c.

Q6. How did you find the interior of the car?

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Ans. No. of respondents %

Good 36 72

Average 12 24

Poor 02 04

72

24 4

GoodAveragePoor

ANALYSIS:- 72% respondents said that the interior of the car is good , 24% respondents said

average and left 04% respondents said interior of the car is poor.

Q7. How would rate the exterior of the car?

Ans. No. of respondents %

Good 33 66

33

Average 14 28

Poor 03 06

66

28

6

GoodAveragePoor

ANALYSIS:- 66% respondent said that, the exterior of the car is good and only 6% said poor

exterior of the car.

Q8. Was consultant able to explain all the feature of car?

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Ans. No. of respondents %

Yes 50 100

No 00 00

100

YesNo

ANALYSIS:- every respondents said that , sales consultant is able to explain all the features of

the car.

Q9. When you are planning to buy the car?

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Ans. No. of respondents %

Within a week 22 44

Within a month 16 32

Next month 12 24

44

32

24

Within a weekWithin a monthNext month

ANALYSIS:- 44% respondents are making plan to purchase the car within a week, 32 %

respondents are make plan to purchase the car with in the month and left 24% respondents are

making plan to purchase the car in the next month.

FINDINGS

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Test drive of Chevrolet Beat is taken more by customers. As compare to sail saden, Enjoy

etc.

Near 70% Customers opinion about the Chevrolet cars is good. In case of seating space,

interior and exterior of the cars and air conditioning in the cars.

Providing full knowledge regarding the product, documentation related to registration,

finance etc.

Near 80% customers are making plan to buy the car within the month.

Features of all the cars are explain by the sale consultant.

SWOT ANALYSIS

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SWOT Analysis

Strength

1. Research and development in the automobile segment2. Efficient human resource management as it has over 300,000 employees globally3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc 4. Has a huge variety of models ranging from hatchbacks to SUV’s5. Chevrolet is actively present in international racing competitions like NASCAR

Weakness

1.Chevrolet brand was severely affected by bankruptcy of General Motors2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing3.Advertising and brand presence lesser as compared to other brands

Opportunity

1. Developing hybrid cars and fuel efficient cars for the future2.Tapping emerging markets across the world and building a global brand3.Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world2. Ever increasing fuel prices3. Intense competition from global automobile brands4. Substitute modes of public transport like buses, metro trains etc

SUGGESTIONS

Try to reduce the labour turn over.

Expending their business with opening new branches in different cities.

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Music and T.V. facility should be there for customers.

LEARNING

Product knowladge

Inormation about some technical specification.

Deal with customer

BIBLIOGRAPHY

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www. chevrolet .co.in .

BOOK

Kothari, C.R.(2007), Research Methodology Methods and Techniques,

Questionnaire

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Customer name-

………………………………………………………………………………………

Contact no. - ………………………………………………………………………………………

Address -

………………………………………………………………………………………………………

………………………………………………………………………

Age………….

Q.N. 1 Test drive of which vehicles you have taken?

Ans. A) Beat B) Sail Sedan

C) Sail U-va D) Enjoy

Q.N. 2 What is your overall opinion about the Chevrolet car?

Ans. A) Good B) Average C) Bad

Q.N.3) How would you rate the ride quality?

Ans. A) Good B) Average C) Bad

Q.N.4) How comfortable is the seating space inside?

Ans. A) Good B) Average C) Bad

Q.N.5) How do you rate the air-conditioning in the car?

Ans. A) Good B) Average C) Bad

Q.N.6) How did you find the interior of the car?

Ans. A) Good B) Average C) Bad

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Q.N.7) How would rate the exterior of the car?

Ans. A) Good B) Average C) Bad

Q.N.8) Was consultant able to explain all the feature of car?

Ans. A) Yes B) No

Q.N.9) When you are planning to buy the car?

Ans. A) Within a week B) within a month

C) Next month

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