The Grand Cafe

Agenda● SWOT Analysis● Grand Cafe Brand Ambassadors● Social Media● Website Updates● New Products● Implementations

Survey findings● Out of 96 responses

○ 61% were students ○ 70% had never been to the Grand Cafe○ 57% had never heard of the Grand Cafe○ 29% thought it was a coffee shop and 26% thought it was a breakfast

place○ Where only 36.5% actually knew that it was an ethnic food eatery○ 72.9% enjoys eating ethnic foods

Grand Cafe Brand Ambassador ● ISU, Heartland, and IWU

○ Offer coupons and giveaways○ Utilize personal social media profiles to promote

Grand Cafe ○ Educate and encourage students on your campus on

how to utilize Grand Cafe○ Identify credible, creative ways to integrate Grand

Cafe into student life on your campus ○ Report on activity by submitting weekly photos,

recaps videos, surveys, etc● Festival ISU

○ Free samples■ Showcase cuisine

Social Media● Create brand awareness with a small budget of

$50-100 a month● Coupons for Festival ISU

○ Like & Follow on Facebook & Instagram for a coupon for free delivery.

● Post a quick video or picture once a week of a dish and explain more about the dish○ Creating awareness of the cuisine○ Boomerang on Instagram

● For Chinese New Year and Filipino Independence Day offer different incentives using social media ○ Chance to win a gift card via Facebook○ 10% if you use the Snap filter and show the

cashier

Website Updates● New Logo ● Lunch specials

○ Several popular dishes at a discounted price ● New home page

○ About section○ Asian/Filipino cuisine

● Separate menu options ● Hyperlink pictures

New products ● Asian and Filipino Dessert

○ Mochi, Tropical Ice Cream, and Puto ● Asian and Filipino Drinks

○ Teas, Shakes, and Sake ● Asian and Filipino Snacks

Implementations

Implementations Cont.

Final Thoughts● Grand Cafe Brand Ambassador● Focus all marketing efforts on Social Media

○ Facebook○ Instagram○ Snapchat

● Update some website aspects to help improve searches and tracking

● New logo-create awareness● Look into new products

Thank you!Questions??