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The Global Standard for Loyalty Marketing
Proposition Overview
Consumers do not recognise value of loyalty programs
• Almost 90% of social media sentiment on loyalty programs is negative
• 57% of consumers believe it is too hard to earn rewards
• 53% believe reward programs do not deliver rewards they are interested in
• Reward choice is limited, no ability to take points elsewhere
• Consumers forget about their points because their value is too low
• Subscribing is often ‘not worth the effort’
https://www.accenture.com/us-en/insight-customer-loyalty-gcpr
https://www.loyalty.com/home/thank-you/2017-colloquy-loyalty-census-report
https://www.uk.capgemini.com/blog/business-analytics-blog/2015/05/loyalty-is-dead-long-live-customer-engagement-by-hark-atwal
Companies see ROI of loyalty programs declining
• Loyalty programs see reducing growth of participating users
• 54% of participants are inactive, up to 80% of members lapse, 28% without redeeming
• 59% of consumers ignore irrelevant communication
• Companies struggle to make the most of data-insights opportunity
• Data is silo’ed (channels), outdated and inconsistent
• Building joint programs is too hard
• Consumer engagement remains unchanged, despite increasing investments in loyalty
• Limited impact on retention, spend and profitability
“An estimated $250Bn worth of loyalty rewards points expires every year and is simply wasted”
https://www.loyalty.com/home/thank-you/2017-colloquy-loyalty-census-report
https://www.bondinsights.com/the-loyalty-report/
https://newsroom.mastercard.com/wp-content/uploads/2016/02/MasterCard-Travel-Loyalty-New-Program-and-Consumer-Dynamics-report-2016.pdf
• Industry-wide desire to move to blockchain
• ‘Obvious’ choice for ledger, but does not solve loyalty issues
• Implementations are typically ‘bespoke’
• Technology standard will improve TTM and ROI
• ‘Open’, standardised approach enables eco-system growth
• Ability to distil and distribute global data-insights
• Cheaper to connect existing solutions to standard API
• Platform for new innovation with broad adoption
https://medium.com/nrf-events/4-ways-retailers-can-use-blockchain-to-their-advantage-1b4139a0b57d
Increasing demand to standardise $500Bn industry
Momentum platform disrupts the loyalty paradigm
Companies can instantlyjoin an alliance
Consumers can easilyswap points between each other
Data driven (ML) offer engine
We turn points into real growth engine and revenue stream
• Consumers swap points between programs
• Companies join the world’s largest open loyalty alliance
• Automated, predictive offers for consumers
• Data pool covering channels, as well as industries
• Consumer control over data and data access
• APIs to hook data and insights into marketing technology
• One global infrastructure for loyalty, based on blockchain
Momentum is a blockchain based eco-system
• Blockchain Protocol for token creation, exchange and ledger, and consumer data controls
• Consumer wallet (DApp) to manage loyalty programs in a single place
• API provides access to loyalty and behavioural data, and protocol functionality
• Marketing applications drive innovation in customer engagement and user experience
Global platform will break new (blockchain) ground
• Blockchain and smart contract infancy drives new development standards
• Liability protection asks for multi-level exchange model (P2P, fixed and floating)
• Varying reward types represented by multiple token types (ERC-20, ERC-777 and ERC-721)
• Performance requirements force a mixed public/private blockchain configuration
• Machine learning will power predictive algorithms and industry driven insights
• New security paradigms to gain consumer trust (HSM*, key management, differential privacy)
*Hardware Security Module
Building innovative solutions that consumers crave
…79% cite the ability to choose among several types of rewards. More than three-quarters of global loyalty-program members rate two other benefits as appealing: personalised promotions based on past purchasing (77%) and the opportunity to earn bonuses by doing some specified activity (76%).
- Nielsen Global Retail Loyalty Sentiment Report 2016
https://www.nielsen.com/content/dam/nielsenglobal/de/docs/Nielsen%20Global%20Retail%20Loyalty-Sentiment%20Report%20FINAL.pdf
Platform Example - Wallet allows consumers to swap points
Product development progressing well
• AWS infrastructure in place and ready
to scale
• End-to-end POC (15 main use cases)
delivered
• Customer POC’s scheduled for Q4/Q1
Marketing integration
Easy sign up and coin creation
Points exchange on blockchain
Consumer controlledprofiles
Momentum wallet
Recurring revenue with significant up-sell
• Momentum Protocol will be transaction based and charged on a monthly basis (SaaS model)
• Base usage fee - consisting of standard monthly fee plus additional, transaction based costs (standard usage)
• Additional options are available to unlock platform’s real potential or optimise its operations (MRR)
• Support upgrade - enhanced levels of service (improved coverage, response and fix times)
• Loyalty module - industry standard capability that turns the Protocol into a fully-fledged loyalty solution
• Data access - increased scope and granularity for market and consumer data
• Predictive purchase - automated ‘offer’ capability, providing real-time, ‘best case’ suggestions based on
consumer interests and available loyalty rewards
• Integration Toolbox - a collection of 3rd party plugins, additional workflow and integration components
Growing eco-system underlines our ambition
Technology & Innovation Partners Implementation & Sales Partners
POC Partners
A team that knows how to deliver
• –
• Eyal Oster –
• Ariel Luedi – Chairman of the Board. Former CEO
SAP/hybris, responsible for $1.5Bn exit. Investor.
Alexis Sirkia, Chair - Yellow Capital, GSR,
entrepreneur/investor.
Carsten Thoma - Founder SAP/hybris,
entrepreneur/investor.
Prof. John Henry Clippinger - MIT MediaLabs,
Harvard, Bancor Advisor.
Brian Walker - MD Accenture, former Amazon,
Expedia and Forrester.
Piero Crivellaro - VP Global Policy, ePayments
MasterCard.
David Mock
Co-Founder . Visionary with 20 yearstechnology experience in software and hardwarestartups.
CEO. Serial entrepreneur with 20 plusyears of experience in technology, finance, strategy and management.
