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THE GLOBAL LEADER FOR FUNDRAISING IN THE CLOUDONE WORLD. ZERO BARRIERS.
Carla Ferreira17 July 2012
Social Media: the hype and the hope
The Hype
The Hype - Facebook
• 9 000 000 users globally• 4 715 880 Facebook users in the South Africa,
which makes it #34 in the ranking of all Facebook users by country.
• 89% of Internet users in SA
The Hype - Twitter
The Hype – Twitter (continued)
Top social networks SA
• Mxit – 10 000 000• Facebook – 4.8 million• BBM – 3 300 000• Twitter – 1.1 million• LinkedIn – 1.1 million• Google+ – 466 000• Pinterest?• 63% of South African smartphone users access social
networks daily.
Microblogging
Microblogging
• 140 characters• Handle • Mention• Hashtag • Retweet
Twitter Case Studies
Twitter Case Study #1
Twitter Case Study #2
Case Study #2– Brothers for Life
• Story telling on Twitter
Twitter tips
• Engage: At best Twitter is not a broadcast medium, it’s a forum for discussion
• Add value• Follow back• Thank supporters, Activists and volunteers• Reply to tweets• Retweet relevant content• Use a URL shortener• Create lists
Twitter tips (continued)• Top Keywords to get retweets:
– you– twitter– please– retweet– post– blog– social– free– media– help– please retweet– great– social media– 10– follow– how to– top– blog post– check out– new blog post
Facebook case studies
Case Study #1 – Aquascape Foundation
• Story telling through pictures
Case Study #2 – Charity: Water
Case Study #3 – SOS Children’s Villages
Case Study #4– Chat Noir Books
• Creative Cover Photo
Case Study #5– Chat Noir Books
• Promoting an event through your cover photo
• Telling a story with video• Broadcast your cause• YouTube is more than a video-sharing site; it's
many communities of active and engaged users
Case Study #1– Greenpeace
Case Study #2– CANSA Shavathon
Community-generated content
Case Study #3– Derma Blend
Telling a story of transformation
Resources
http://www.commoncraft.com/video/social-networkinghttp://www.youtube.com/watch?v=-38uPkyH9vIhttp://www.socialbakers.com/facebook-statistics/south-africahttp://mybroadband.co.za/news/internet/44061-biggest-social-networks-in-south-africa.htmlhttp://www.irfanview.com/ - batch resizing of photoshttps://www.dropbox.com/http://hootsuite.com/
Carla FerreiraCommunity Manager, GivenGain Foundation South Africac: +2787 820 4483e: [email protected]: @carlaferreira1@givengain