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An Introduction to Online FundraisingWhy online fundraising?
Online fundraising with Localgiving
How to make the most out of Grow Your Tenner this October
Getting to grips with online fundraising
Getting to grips with online fundraising
£2.4 billion is now being donated online
and by mobile annually in the UK
Getting to grips with online fundraising
Close to 30% of those who made donations on their mobile phones wouldn't
have made them through a different
medium
Getting to grips with online fundraising
47% 75%of donors research online
before donatingof UK charities ARE NOT online
BUT
Getting to grips with online fundraising
Find out more about your donors
A supporter database is key to effectively targeting your supporters
What to do with your database?
Look at your most active donors and pick out their key demographics (age, gender, one-time/monthly donors)
Think about how you can use that information to engage
Try to learn how this person learnt about your cause so you can see whether this is a useful source of new donors for you
Don’t put all your egg’s in one basket!
Getting to grips with online fundraising
• Start building your crowd online
• Create an effective fundraising strategy
• Take control of your future!
Grow Your Tenner 2015 - Facts
Getting to grips with online fundraising
Start date: 13th October 2015 at 10am
End date: When the fund runs out or Wednesday the 18th November at 5pm
Amount matched: Up to £10 for one-time donations* and up to £10 per month for Direct Debit donations for 3 months (£30 max)
Match funding limit per group for Direct Debit donations: £9,000
Match funding limit per group for one-time donations: £1,000
Match funding limit per donor for one-time donations: 5 donations per group
Region: All UK – only Localgiving members with an active membership can join in
Getting to grips with online fundraising
Concentrate on Direct Debits
Steady stream of income and cheap
to process.
They account for 31% of all
donations in the UK
Last year there were 1.2billion
pounds were of charitable Direct Debits
Grow Your Tenner 2014:
4,000 monthly donations were
set up via Localgiving
12 months after, 48% of these direct
debits are still active
Inspire fundraisers!
• They can reach donors you would never have had contact with before
• GYT gives them extra incentive because they know their efforts will be doubled
• On Localgiving, each fundraiser brings 10 new online donors to their charity who, on average, raised £400 per charity
Getting to grips with online fundraising
Getting to grips with online fundraising
How to ask for donations
• Have a clear picture of what you do and how their money will be used.
• Prepare a one minute piece to explain what your group does, and why someone should support your work.
• Prepare a 250 word piece on the same.
Getting to grips with online fundraising
Try answering these questions:
• Why did your group set up?
• What would happen if your group didn't exist, or if you have to reduce your services?
• What has your group achieved since it was set up, and what goals and objectives do you have?
Getting to grips with online fundraising
Incorporate these three components so that people can build an understanding of what you do.
- The challenge - what was the wrong to be made right?
- The hero - how does your groups operate to address the challenges you have described?
- The resolution - what does the situation look like as a result of your work?
Getting to grips with online fundraising
How many people does your group support every week/month/year, how many since you started?
What partner organisations do you work with? Have you won awards?
Do you have testimonials from service-users?
Report your impact - How have you spent fundraising proceeds in the past?
Getting to grips with online fundraising
People who feel a strong connection to your group and your cause will be more likely to make a larger donation
why are you raising money?
what will you do with the money?
how much do you need to raise?
how this project will impact your work?
how urgent is your need?
what will happen if the money is not raised?
Make a clear Call to Action, for example, 'Donate £5 via our Localgiving page.
Getting to grips with online fundraising
What’s coming up in 2015?
• To celebrate #GivingTuesday this year, we'll be running a 24hr match fund campaign to double 1,000 x £5 donations made to local charities on the day.
• Over the Christmas period we’ll be running a campaign to help groups raise more for their Christmas appeals. More details coming very soon….
How to get the most out of online fundraising
Useful links
https://localgiving.com/gyt/about
To join: http://join.localgiving.com/
How it works: https://localgiving.com/howitworks
The Help Centre:
Grow Your Tenner:
Grow Your Tenner FAQS:
Our blog: https://blog.localgiving.com/
https://localgiving.com/gyt/faqs
https://localgiving.zendesk.com/hc/en-gb
Stay in touch!
Email: [email protected]
Telephone: 0300 111 2340
If you have any questions please contact our Help Desk by:
Don’t forget to also connect with us online…
Follow us on Twitter: @localgiving
Like us on Facebook: search Localgiving
Blog: blog.localgiving.com
How to get the most out of online fundraising