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AIM 2005. The Future of the Industrial Engineer. Friday, Oct. 07, 2005 Estella, E. AIM 2005. CONTENT. The Industrial Environment 2020 What is left for Europe? How to shape our future?. AIM 2005. CHANGES. The Industrial Environment 2020 China India SE Asia. AIM 2005. THREATS ?. - PowerPoint PPT Presentation
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Prof. Dr. Fritz FahrniITEM-HSG
Slide 1Technology Management and Entrepreneurship
The Future of the Industrial
Engineer
Friday, Oct. 07, 2005
Estella, E
AIM 2005
Prof. Dr. Fritz FahrniITEM-HSG
Slide 2Technology Management and Entrepreneurship
CONTENT
AIM 2005
1. The Industrial Environment 2020
2. What is left for Europe?
3. How to shape our future?
Prof. Dr. Fritz FahrniITEM-HSG
Slide 3Technology Management and Entrepreneurship
CHANGES
AIM 2005
1. The Industrial Environment 2020
ChinaIndia
SE Asia
Prof. Dr. Fritz FahrniITEM-HSG
Slide 4Technology Management and Entrepreneurship
THREATS ?
AIM 2005
2. What is left for Europe?
TO REACT OR ….
SINGAPORE
Prof. Dr. Fritz FahrniITEM-HSG
Slide 5Technology Management and Entrepreneurship
0
500
1000
1500
2000
2500
3000
3500
1991 1993 1995 1997 1999 2001 2003
Development of Jobs 1991 til 2003 (Exp. Switzerland)
Quelle: Bundesamt für Statistik
Tertiärer Sektor: +13,7%
Sekundärer Sektor: -19,5%
Primärer Sektor: -10%
Total: +2.7%Total: +2.7%
An
zah
l Erw
erb
stät
ige
in T
ause
nd
Prof. Dr. Fritz FahrniITEM-HSG
Slide 6Technology Management and Entrepreneurship
Development of Working Places: How to act?
„old“ working places disappear
„new“ working pöaces are created
„vital economy“
Prof. Dr. Fritz FahrniITEM-HSG
Slide 7Technology Management and Entrepreneurship
IDEAS ……ACTIONS
3. HOW TO SHAPE OUR FUTURE?
MARKET SZENARIOS
ENTREPRENEURS
ACADEMIC ENTREPRENEURS?
AIM 2005
Prof. Dr. Fritz FahrniITEM-HSG
Slide 8Technology Management and Entrepreneurship
12559
AIM 05: Entrepreneurial Leadership to Win
Prof. Dr. Fritz FahrniITEM-HSG
Slide 9Technology Management and Entrepreneurship
Mechanical Heart Valve: Which (Technological) Key Capability?
Prof. Dr. Fritz FahrniITEM-HSG
Slide 10Technology Management and Entrepreneurship
• 2 Venture Video Clips (ICT, Bio)
• 1 Enertech
Prof. Dr. Fritz FahrniITEM-HSG
Slide 11Technology Management and Entrepreneurship
10589e
-50,0%
+50,0%
-50,0%
+50,0%
Annual Change in R&D intensity (92-97)
Annual Change in Market Value(Standardized, 92-97)
Source: Mercer
AIM 2005 How much may R&D cost?(a true but may-be not quite scientific study)
Prof. Dr. Fritz FahrniITEM-HSG
Slide 12Technology Management and Entrepreneurship
AIM 2005
12506-1e
„Environment“
Enterprise
Technology
Source: Tschirky & Schuh
Fin
ance
Resources
Customers
Co
-wo
rker
s
Management
Entrepreneurial Leadership
Prof. Dr. Fritz FahrniITEM-HSG
Slide 13Technology Management and Entrepreneurship
Corporate Key Capabilities
• Corp. Key Capabilities create ( real) Competitive Advantage=Better Products / Services than the Competion in the eyes of the Customer (not of us!)
Key Capabilities =- a bundle of disciplines / technologies- skill – based (not only knowledge based)- people- and organisation - based- longterm development (barrier to entry)
Prof. Dr. Fritz FahrniITEM-HSG
Slide 14Technology Management and Entrepreneurship
How do Companies get New Technologies?From the Market or from Science?
14006e
-Market Pull
Wireless Phone
Wire limitsthe Comfort
-TechnologyPush
Unused Capacity
SMS
> Ich hab dich lieb!
AIM 2005 „Market-Pull“ or „Technology Push“
Prof. Dr. Fritz FahrniITEM-HSG
Slide 15Technology Management and Entrepreneurship
AIM 2005 Entrepreneurial Success: Tech AND Market Mgmt
12129a-e
To recognize
Customer‘sNeeds
Success
=
To putto use
Technology
x
Prof. Dr. Fritz FahrniITEM-HSG
Slide 16Technology Management and Entrepreneurship
AIM 2005 Value Creation: Basic Strategy
14619-9e
VisionExplore opportunities
VisionExplore opportunities
Corporate Culture
EfficiencyEffectivity
through
closecustomer relations
Innovations
Prof. Dr. Fritz FahrniITEM-HSG
Slide 17Technology Management and Entrepreneurship
AIM 2005 Value Creation: Basic Strategy
14619-9e
VisionExplore opportunities
VisionExplore opportunities
Corporate Culture
EfficiencyEffectivity
through
closecustomer relations
Innovations
Prof. Dr. Fritz FahrniITEM-HSG
Slide 18Technology Management and Entrepreneurship
AIM 2005 The Dynamics of Innovation
12628e
Process Innovation
Market and design innovations
Product innovationst
Inte
nsi
ty o
f in
no
vati
on
Source: Abernathy & Utterback
t
Pro
du
ct/m
arke
t su
cces
s
Source: Sommerlatte
Early phase
Growth phase
Maturity phase
t
No
. of
firm
s ba
sed
on
new
tech
nolo
gies
Source: Utterback
Pioneer firms
Growth firms
Global firms
Dominant design
Prof. Dr. Fritz FahrniITEM-HSG
Slide 19Technology Management and Entrepreneurship
AIM 2005 Strat. Phases - Different Management Requirements
12122-2e
Maturity
• optimize• customize• cost efficiency
Growth
• focus• operationalize• expand• minimize process cost
Product Develop-ment and Concept for Processes
Product and Process Improvements
Product and Process- Optimization
Start-up
• broad, innovative, creative, fast• Functionality• Cost only second priority• 70% of the cost are built-in• Q-Basis-fixed
Prof. Dr. Fritz FahrniITEM-HSG
Slide 20Technology Management and Entrepreneurship
AIM 2005
12133e-3
The Entrepreneur
vision
intuition
conviction
determination
courage
Leader +
Do the right things
objectives
allocation
knowledge
perseverance
organisation
Manager+
Do things right
Communicator
Make things known
Prof. Dr. Fritz FahrniITEM-HSG
Slide 21Technology Management and Entrepreneurship
AIM 2005 Requirements for Entrepreneurs with var. Tasks
20752e
Executive
LevelCorporation
Product Division(SBU)
Department
Functional team
0% 50% 100%
Vision &Culture
Environment & Strategies
Changes &NetworksResources
& Results
Self- and Team Developement
ProfessionalKnow how
Prof. Dr. Fritz FahrniITEM-HSG
Slide 22Technology Management and Entrepreneurship
AIM 2005: Values
12099-2be
innovative
competent
understandable
on-time
with self-confidence
accountablelearning
SuccessfulEntreprise