International Congress and Convention Association www.iccaworld.com

The Future of Air Travel47th ICCA Congress & Exhibition

Monday 3 November 2008

International Congress & Convention Association

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Lars Sandahl SørensenScandinavian Airlines

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1960 2003

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Scandinavian AirlinesWhat’s driving business? Airlines

• Internal competence (commercial & operational) critical

• Successful commercial offering comprised of a number of elements:

- Revenue Management

- Network

- Product

- Distribution

- Operational Excellence

• Winners will have customer focus and technical superiority

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Scandinavian AirlinesProduct innovation not only inflight

On Ground

In-FlightDistribution

SAS - Service & Simplicity

Relationship (B2B, B2C) Post-Flight

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Scandinavian AirlinesWhat’s driving business? Partnership

• Long-term partnerships are decisive for future success

• Mutually beneficial with clearly defined targets

• Strengthening of airline alliances offers customers a widerchoice

• Strategic partnerships with customers increasingly important

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Scandinavian AirlinesWhat’s driving business? Conferences

• Airlines and event organisations both win from cooperation

• Conferences & events help strengthen destinations & airlines

• Airlines are a crucial player in any bidding process

• A strong airline has the competence to be a long-term partner

• Success demands professionalism & understanding from bothparties

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Scandinavian AirlinesWhat’s driving business? Scandinavia

• SAS works with relevant organisations to build Scandinavia as aconference and event destination

• World class infrastructure in place

• Major events during 2008 & 2009:

– World Dental Congress, Stockholm

– International Geology Congress, Oslo

– Climate Congress, Copenhagen

– World Out Games, Copenhagen

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International Congress and Convention Association www.iccaworld.com

Thank you!47th ICCA Congress & Exhibition

Monday 3 November 2008

International Congress & Convention Association