The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

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  • Slide 1
  • The Five Economic Utilities
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  • 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility
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  • Form Utility Changing raw materials or putting parts together to make them more useful Not directly related to marketing Example: Chain Wheels Handlebars Gears What do these parts make??
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  • Place Utility Having a product where customers can buy it. Most convenient Most efficient Catalogs, retails stores, internet
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  • Time Utility Having a product available at a certain time of year or a convenient time of day. Give me some examples!
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  • Possession Utility The exchange of a product for some monetary value. Cash Credit/Debit Cards Checks Layaway
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  • Information Utility Communication with the consumer Salespeople Displays Packaging and Labeling Advertising
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  • ACTIVITY ILLUSTRATE THE 5 ECONOMIC UTILITIES
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  • EXAMPLE OF THE FIVE UTILITIES USING ILLUSTRATIONS
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