The Finest Mexican Spirits

Pura Vida Spirits Companywww.PURAVIDA.mx

The History Of The Pura Vida Spirits CompanyThe story of Pura Vida, the world’s smoothest tequilas, dates back to 1923, where the Vivanco brothers worked the agave fields in the Highlands of Jalisco, the heart of Mexico’s finest agave-producing region. With the nurture of these vigilant Agaveros, the fields of beautiful blue agave in Los Altos earned international acclaim for exceptional quality, rich flavor, and high sugar content. Sugar is the lifeblood of tequila. Here, in the company of 4th generation Agaveros, the first expression of Pura Vida Tequila was brewing.

Enter Stewart Skloss, head honcho behind the Pura Vida empire. He’s a Texan through and through, born and raised— but from New York to London and Moscow to Kuwait, his passport weathers every part of the world. Stewart’s wanderlust lead to a jet-set lifestyle, but failed to quench a craving for something more. His love of Texas and Mexico took him back to his younger days with his amigos in Nuevo Laredo where they frequented the famed Cadillac Bar and drank the seductively satisfying Mexican elixir called tequila. One fateful day, while living in Guadalajara, Stewart and his amigos stopped in the town of Tequila for a two-hour sampling at one of the local distilleries. This started out as a simple tasting and turned into a two-day fiesta, fueling a fierce fire to follow his dream of one day making the finest tequila in the world.

While spending years traveling across Mexico in search of the ultimate tequila, or “El Primero Uno,” he learned all about what separates one tequila from another and about the importance of the purest, cleanest water in the process of crafting the finest spirit possible. Armed with this knowledge and experience, he joined forces with the Vivanco’s to develop the flavor profile for the first three expressions of Ultra-Premium Pura Vida Tequila. The wealth he amassed and friends made along the way created the perfect opportunity, preparing him to do exactly what he’d dreamed of for years: produce the “Primero Uno” for the world to enjoy. His years of scouring Mexico, diligently tasting every

type and style of tequila concluded, and his years of building and expanding his predestined tequila empire finally begun. All he needed now was a name for his ultimate creation.

Throughout his time in Mexico and Central America, Stewart came to know the phrase, “Pura Vida” as it’s used commonly in Costa Rica and surrounding areas as a kind of greeting; an affirmation of how good life can be. Translating to “Pure Life,” Pura Vida means much more than this and people often use it in a variety of positive ways to celebrate the joy of life. Stewart instantly knew this was the perfect name for his creation, and the perfect toast to those who live life to the fullest. To the good life, to the pure life, Pura Vida!

Upon returning the States, Stewart met up with longtime friend, Rock and Roll Hall of Famer and tequila aficionado in his own right, ZZ Top’s Billy F. Gibbons. Stewart knew Billy shared his dream of “El Primero Uno” and when Stewart approached Billy with his creation, Billy told Stewart he’d given up on finding the perfect tequila, but for a friend would happily try it and give an honest opinion. The next day Billy jumped on board and the humble batch craft brand began its meteoric rise toward the nationwide spirits company known as Pura Vida Tequila today.As the company continued to expand and each expression gained award-winning recognition, Stewart knew he must carefully protect the original formulas and processes for these perfect flavor profiles. The five-stage water purification process and the highest sugar content pure blue agave in the land, both critical to the taste of each expression, found a new home in Pura Vida’s exclusive distillery, a state-of-the-art facility near beautiful Lake Chapala.

Born from a dream, Pura Vida Tequila now stands poised on the brink of greatness as it starts the newest chapter in the history of The Pura Vida Tequila Company. Join us in our passion for “El Primero Uno.” To the good life, to the pure life, Pura Vida!

Pura Vida SilverPura Vida Silver delivers pure agave flavor and unparalleled drinking pleasure when making your favorite cocktail or the ultimate margarita. The smooth, warm taste of pure blue agave is so delicate some purists even prefer simply savoring it all on its own, untarnished and unadulterated. Others call Pura Vida Silver Tequila the perfect ingredient in any tequila cocktail and every mouth-

watering margarita.

Tasting NotesProduction - Triple distilled 100% Blue Agave Tequila

Color - Crystal ClearAroma - Pure Blue Agave, mint, jasmine and laurel

Taste - Smooth taste of agave with a touch of thyme and jasmine with a slightly spicy, smooth finish.

Finish - Warm

Pura Vida ReposadoIn Spanish, “Reposado” means rested. Triple distilled and lightly rested in the highest quality American oak bourbon barrels for no less than six months, Pura Vida Reposado enlivens any occasion with a combination of superb smoothness and superior taste. Our Reposado is the perfect tequila for those who want a richer, more complex flavor. Alone or mixed into your perfect margarita, our reposado tequila provides all the smoothness you want and preserves the pure

tequila taste you crave.

Tasting NotesProduction - The 1st award winning, triple distilled Reposado

100% Blue Agave TequilaColor - Amber

Aroma – From jasmine, mint, and agave to cocoa and vanilla.Taste - Smooth agave, a touch of mint, jasmine and laurel with woody, chocolate, and vanilla hints for a peppered yet slightly

sweet taste.Finish – Light

Pura Vida AñejoAn ultra-premium tequila, Pura Vida Añejo is aged for a minimum of one year in the highest quality, American oak bourbon barrels. This aging process allows our Añejo to darken and mature into a flavor that’s smoother, richer, and more

complex than younger tequilas.

Tasting NotesProduction - Triple distilled and aged to perfection for a minimum

of one year in Kentucky bourbon barrels.Color - Deep Amber

Aroma - Sweet & light, with hints of pear, vanilla, coffee & oak.Taste - Rich and elegant, with hints of red raisins, vanilla, coffee,

chocolate, a hint of pepper and a floral aromatic.Finish – Smooth and spicy

Pura Vida Extra Añejo For the ultimate in sophistication and satisfaction, nothing compares to our Extra Añejo. Whether you’re entertaining royalty or dining with friends, it will

excite your palate in ways you’ve never thought possible.“Añejo” is Spanish for aged which makes a lot of sense since our Extra Añejo Tequila is aged in quality, second generation Cognac barrels for at least three years. This extra aging process allows our Añejo to darken and mature for a

tequila that is smooth, complex and delightful.

Tasting NotesProduction - Triple distilled and aged to perfection for a minimum

of three years in first generation Cognac barrels.Color - Deep Golden Amber

Aroma - Rich aromas of cola nut, vanilla, pineapple, ginger and pepper.

Taste - Dry, yet fruity, medium to full body with undertones of guava, lychee, spicy oak and subtle grassy herbs

Finish - Long smooth; spicy and richly layered

“In my seven years of judging at the Spirits of Mexico event,

I can’t recall a brand of tequila performing better.”

- Robert Plotkin - BarMedia

“Pura Vida Tequila represents elegance and class all while delivering

a stunning flavor profile, elegant smoothness and a beautiful package.”

- BIN Beverage Industry News

“Step aside Patron... thanks to Pura Vida, millions finally have access to some of the best 100% blue agave

tequilas on the market.” - Gourmet Amore

“Wow... it’s ounstanding!They have got one hell of a tequila on

their hands...I think they made a winner.”

- Tequila Aficionado

Pura Vida Signature CocktailsMexican Martini1 ½ oz Pura Vida Silver Tequila1 oz NARANJA Orange Liqueur 1 ½ oz Fresh Lime Juice½ oz Pura Vida Agave Nectar½ oz Olive Brine

In a shaker with ice, combine ingredients and shake to chill. Strain into a chilled martini glass. Garnish with a jalapeño stuffed olive.

Tres Hombres½ oz Pura Vida Silver Tequila½ oz Pura Vida Reposado Tequila½ oz Pura Vida Añejo Tequila1 oz NARANJA Orange Liqueur1 oz Fresh Lime Juice½ oz Pura Vida Agave Nectar

In a shaker with ice, combine ingredients and shake to chill. Strain into an ice filled margarita glass with a salted rim. Garnish with a lime wheel.

Mexican Happy Meal1 ½ oz Pura Vida Reposado Tequila 1 ½ oz Chilled El Guapo’s Sangrita

Serve the tequila and the Sangrita side by side in tall shot glasses.

Sip the Tequila, Sip the Sangrita, Sip the Good Life!

Strawberry Confusa2 oz Pura Vida Añejo Tequila½ oz Fresh Lemon Juice¾ oz Pura Vida Agave NectarSplash of Soda2 Hulled Fresh StrawberriesBasil Leaves

In a shaker, muddle strawberries with basil, lemon juice and nectar. Add ice and tequila, then shake. Strain into an ice filled glass and top with soda. Garnish with fresh strawberries and a basil sprig.

Añejo Smash1 ½ oz Pura Vida Añejo Tequila

½ oz NARANJA Orange Liqueur¾ oz Pura Vida Agave Nectar

1 ½ oz Fresh Lemon Juice

In a shaker with ice, combine ingredients and shake to chill.

Strain into a crushed ice packed highball glass. Garnish with a

sprig of mint.

Mextacy1 ½ oz Pura Vida Silver Tequila

1 ½ oz Fresh Lime Juice1 oz NARANJA Orange Liqueur

¾ Pura Vida Agave Nectar

In a shaker with ice, combine ingredients and shake to chill.

Strain into an ice filled margarita glass with a salted rim. Garnish

with a lime wedge.

Flaco (Skinny) Rita1 ½ oz Pura Vida Silver Tequila 1 oz Fresh Lime Juice1 oz Fresh Orange Juice½ oz Pura Vida Agave Nectar

In a shaker with ice, combine ingredients and shake to chill. Strain into an ice filled margarita glass. Garnish with a lime wheel and an optional salted rim.

Mexican Mule2 oz Pura Vida Reposado Tequila 1 oz Fresh Lime Juice4 oz Ginger Beer

In a mug filled with ice, combine ingredients and stir. Garnish with a lime wheel.

The Gibbons1 ½ oz Pura Vida Reposado Tequila 1 Fresh Lime Wedge1 Fresh Lemon Wedge 3 oz Topo Chico2 Fresh Jalapeño Slices

In a shaker with ice, combine ingredients and give it one good shake to chill. Strain into an ice filled glass. Add two fresh jalapeño slices and garnish with lime and lemon wedges.

Pancho Villa1 oz Pura Vida Reposado Tequila 1 oz Pura Vida Bloody Mary Maria

In a shaker with ice, combine ingredients and shake to chill. Strain into an ice filled cocktail glass. Garnish with a celery stalk and a lemon wedge.

Pico Sunrise1 ½ oz Pura Vida Añejo Tequila

2 oz Fresh Orange Juice 1 oz Fresh Lime Juice

½ oz Pura Vida Agave Nectar Fresh Jalapeño Slice

1 ½ oz Pomegranate Juice

In a shaker with ice, combine tequila, jalapeño, juices, and

nectar, then shake. Strain into an ice filled Collins glass. Slowly

add the pomegranate juice to the top. Garnish with a fresh jalapeño and an orange slice.

La Primera1 ½ oz Pura Vida Silver Tequila

1 ½ oz Fresh Lime Juice1 oz NARANJA Orange Liqueur

¾ Pura Vida Agave Nectar

In a shaker with ice, combine ingredients and shake to chill.

Strain into an ice filled margarita glass. Garnish with a lime wheel

and optional salted rim.

Bloody Mary Maria MixBloody Marys (made with vodka) and Bloody Marias (made with tequila)

remain a brunch staple and a classic go-to for special occasions. Our mixer takes all the guesswork out of making these perfect cocktails. Unlike

traditional bloody mary mixes, El Guapo’s powerful blend of citrus and spices complement both your favorite craft vodka and Pura Vida Tequila. El Guapo’s

Bloody Mary Maria Mixer is zesty and ready to mix it up.

SangritaEl Guapo’s Pura Vida Handmade Sangrita is the perfect companion to one of life’s most distinguished pleasures: Pura Vida Tequila. Rooted in traditional

Sangrita recipes passed down from the Highlands of Jalisco, Mexico and dating back to the 1920’s, Pura Vida’s secret family recipe is a powerful blend

of tomato juice, lime juice, orange juice and spices. It provides the perfect complement to the nuanced flavors of Pura Vida Tequila. El Guapo’s Handmade

Sangrita is prepared in small, boutique batches and uses only the finest all-natural ingredients, earning gourmet status.

Everyone knows margaritas come from Mexico, but blended into every authentic Mexican margarita is a secret ingredient: premium orange liqueur known in America simply as “NARANJA.” Distilled in Mexico since 1933, NARANJA is gentle and intense, warm and refreshing, bitter and sweet all at once. Known for its refined balance, it’s critical to a truly authentic margarita and perfect for mixing in a myriad of cocktails.

To understand the significance of NARANJA and its rich

Mexican history, we must look back to the creation of the first margarita in October 1941 at Hussong’s Cantina in

Ensenada, Mexico. One particularly slow afternoon, while Don Carlos Orozco was experimenting with mixing new drinks, a prestigious visitor arrived – Margarita Henkel, daughter of the German ambassador. Don Carlos offered his newest creation to Miss Margarita to taste and she loved it so much that he decided to name it “La Margarita” in her honor, as she was the first person ever to drink one. Legend has it, that inaugural margarita was little more than a mixture of equal parts tequila, NARANJA, and lime; shaken and served over ice in a salt-rimmed glass. The margarita gained popularity as the number one cocktail in the United States, with a loyal following that continues to grow internationally. NARANJA is the secret ingredient necessary for any authentic Mexican Margarita, and for nearly a century this premium orange liqueur was available only in Mexico. Now that the secret is out, thanks to Pura Vida Tequila Company, margarita lovers everywhere can make margaritas taste like they do in Mexico with NARANJA.

It’s Not a MargaritaWithout Pura Vida

Pura Vida Agave nectarsPura Vida Agave Nectar is a 100% organic, all-natural sweetener. Bottled at the source in Jalisco, Pura Vida Agave Nectars are a healthy, natural choice, gluten

and allergen free, with a low Glycemic Index so you can avoid the energy spikes of other sugars. Whether sweetening your coffee, or your favorite

cocktail, agave nectar is 1.4 times sweeter than sugar, packed with less calories and more flavor.

Pura Vida Spirits National Average Retail Price Comparison

$33.46

Silver Tequilas

Cabo Wabo$34.62

Maestro Dobel$38.83

Patron$42.73

Avion$42.52

Don Julio$46.31

$36.83

Reposado Tequilas

Partida$41.99

Herradura$45.67

Patron$50.83

Don Julio$50.99

Deleon$66.73

$41.99

Añejo Tequilas

Casamigos$50.94

Corzo$51.57

Patron$52.62

Casa Noble$55.78

Don Julio$56.83

$86.62

Extra Añejo Tequilas

Deleon$200.41

Don Julio$337.36

Patron$436.52

Asombroso$1,115.57

Jose Cuervo$2,563.99

$20.99

Orange Liqueurs

Gran Gala$24.20

Luxardo$26.31

Patron$26.31

Cointreau$37.57

Grand Marnier$42.99

$7.25

Hand Crafted Bloody Mary Mixes

Ripe$9.99

Fat & Juicy$10.99

Revolution$11.99

Gordy’s$15.75

Tres Agaves$22.95

“In my seven years of judging at the event, I can’t recall a brand of tequila performing

better,” says Robert Plotkin. “As one of the co-host judges, I can assure you the quality of the

entries was top-notch, which makes the brand’s accomplishments all the more impressive.”

“Skloss, a born and raised Texas boy, is creating his own memorable bout with

tequila. And it involves the good stuff... very good stuff.”

“Pura Vida Tequila Company has coerced Modesto Nunez del Toro, previously

senior manager for Patron, from retirement to be its Director of Operations-Mexico. A

major player in the boutique tequila market.”

“For refined palates and those who enjoy sipping their spirits slowly, there’s no other way to go.”

“You might also want to try [Pura Vida Silver] with the Pura Vida Sangrita on the side.

Best described as a Mexican Bloody Mary mix. A secret family recipe produced

in small batches.”- Daily Food & Wine

“The quest for [Naranja], the original Mexican-made orange liqueur, no longer

requires a trip across the border. For years, Americans have had to bring the coveted bottles back to the States, but now, it’s

available as Naranja on shelves in the U.S.”

“With a triple-distilled ultra-premium tequila created from pure agave estate grown in the Highlands of Jalisco... this party is just getting

started.”

“When you take the first sip [of The Gibbons cocktail] the palate is amused.

Then you relax and take another sip and think, Hey, this is good!”

“Pura Vida Gold is my bottle of choice... perfectly smooth with a light finish”

“Pura Vida enlivens any occasion with exceptional purity, taste and finish. Arouse

your senses as Pura Vida transforms the most pedestrian cocktail into the über, mack daddy

concoction of them all.”- TequilaSource.com

In The News

Pura Vida Tequila Company, LLC. - 2001 Kirby Dr - Suite 1100, Houston, Texas 77019 - info@puravida.mxFollow Us on Facebook - Instagram - Twitter @PuraVidaTequila

www.PuraVida.mx

“Step aside Patron... thanks to Pura Vida millions of Texans have access to some of the best 100% blue agave tequilas on the market”

- Gourmet Amore

“Pura Vida is the only tequila in the world that breathes a scent of history into each taste”

- Tequilatown

“I’m not a big añejo guy, as most people know, but I could sip this juice all night long.

The añejo is la crema de Pura Vida, with a TASTE AS BIG AS TEXAS! Five Pencas”

- Rancho Tequila

“The Silver is one of the best I have ever tasted... the drinkability is amazing.

Great quality for low-cost”- Austin 360.com

“It’s a lot better than the best, but don’t take our word for it.

Try it out yourself. [Pura Vida] is the best blanco tequila I’ve tasted”

- HoustonPress

“Wow... it’s outstanding! They have got one hell of a tequila

on their hands. I think they made a winner”

- Tequila Aficionado

“Throw in the fact that anything Texas is kind of hip right now... Pura Vida is on the map.”

- Spiritsman.com

“Skloss has a hot commodity on his hands. Pura Vida sales in 2011 are four times more

than he expected”- Houston Business Journal