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The Facebook Era Mastering the Psychology of the Social Web Clara Shih May 7, 2010 @clarashih

The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

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@clarashih   `                                HEARSAY LABS 

The Facebook Era

Mastering the Psychology of the Social Web

Clara Shih 

May 7, 2010 

@clarashih 

@clarashih   `                                HEARSAY LABS 

Follow along

@clarashih  #w2e 

h0p://facebook.com/thefacebookera 

@clarashih   `                                HEARSAY LABS 

facebook 400M users 22B minutes a day

linkedin & twitter 70M each

Is email dead?? 

We live in the Facebook Era

@clarashih   `                                HEARSAY LABS 

@clarashih   `                                HEARSAY LABS 

Facebook is online identity

@clarashih   `                                HEARSAY LABS 

Facebook’s Graph extends across the Web

@clarashih   `                                HEARSAY LABS 

Casual communications change our social graphs

@clarashih   `                                HEARSAY LABS 

Personal, Social, Real-time

TThe Web will never be the same.

@clarashih   `                                HEARSAY LABS 

Thank you

Clara Shih 

@clarashih [email protected] 

Featured in the New York Times

Used as a textbook at Harvard Business School