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Kat
hryn
A. G
orge
s •
831-
325-
6158
The Fabulous Potential of Facebook AdsHow? Where? What? And the return?
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Roadmap• Why Facebook ads?• Types of ads• Ad essentials • How to setup• Metrics
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Why Facebook Ads?• Brand Awareness• Referral
• Post visibility• Page likes – reach• Engagement• Website offers• Build list• Sell
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Algorithm Changes…
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Who Sees This…
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Who Sees These?
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Ads and the News Feed
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Kat
hryn
A. G
orge
s •
831-
325-
6158
The Ad Market• Plain Vanilla Ads• Website• Facebook Page• Event• Application
• Sponsored Like• Sponsored Post• Video• Promoted Posts
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Ad Success Essentials
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Kat
hryn
A. G
orge
s •
831-
325-
6158
The Perfect Facebook Ad
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Kat
hryn
A. G
orge
s •
831-
325-
6158
The Perfect Ad Headline• Ask a question• Talk to them• Are you…• Do you need more…• Increase your…• Got milk?
• Their interests
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Kat
hryn
A. G
orge
s •
831-
325-
6158
The Perfect Ad Picture• Grab attention• Bright colors• Recognizable images• Funny or smiling
faces
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Kat
hryn
A. G
orge
s •
831-
325-
6158
The Perfect Ad Copy• Make a promise• What does your target
market want right NOW• What problem can you
solve right NOW• What results could they
get
• Call to action (CTA)• Tell them what to do• What happens when
they click13
Kat
hryn
A. G
orge
s •
831-
325-
6158
Target Your Ad• Geographic• Age• Gender• Activities• Likes• Preferences• Married, etc.• Likes, not likes
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Facebook Ad Manager
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Campaign Budget
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Promoted Facebook Posts
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Kat
hryn
A. G
orge
s •
831-
325-
6158
Measure • Refine • Rerun
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Kat
hryn
A. G
orge
s •
831-
325-
6158
I’m here to help…
Kathryn A. GorgesStrategic Marketing Consulting831-325-6158Social Marketing DivaMarketing Possibility
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