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THE ENGAGE PROJECT THE ENGAGE PROJECT Darsh Chauhan – Leicester Energy Agency

THE ENGAGE PROJECT Darsh Chauhan – Leicester Energy Agency

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THE ENGAGE POSTER Covenant of Mayors logo if you are a signatory High quality picture Engagement pledge, signature and date City logo, slogan, web address

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THE ENGAGE PROJECTTHE ENGAGE PROJECT

Darsh Chauhan –Leicester Energy

Agency

THE ENGAGE CAMPAIGN – THE ENGAGE CAMPAIGN – SOCIAL PROOFSOCIAL PROOF

A participative communications initiativeCommits citizens and stakeholders to play their part in building a sustainable energy future

THE ENGAGE POSTERTHE ENGAGE POSTER

Covenant of Mayors logo if you are a signatory

High quality picture

Engagement pledge, signature and date

City logo, slogan, web address

STEPS FOR A SUCCESSFUL STEPS FOR A SUCCESSFUL CAMPAIGN!CAMPAIGN!

Know your audienceBe preparedThink locallyBuild strong media relationships

Define & Tailor key messagesUse creative tacticsMake it funEvaluate & measure

INVOLVEMENTINVOLVEMENT

MONITORINGMONITORING

To prove participative PR campaigns lead to real energy savingsTo continually motivateParticipants are encouraged to monitor themselves using a common tool

HOW TO JOINHOW TO JOIN

Free for the first 150 local authoritiesSign & send the charter available on lineOn-line registration to have access to poster tool