The Economic Impact The Economic Impact of Synthetic Turf Fieldsof Synthetic Turf Fields

In the City of Charlottesville and In the City of Charlottesville and Albemarle CountyAlbemarle County

Why It Makes Sense… Why It Makes Sense… And Dollars…And Dollars…

To Support Synthetic Turf Fields?To Support Synthetic Turf Fields?

Increases Tourism DollarsIncreases Tourism Dollars

Who Benefits From Who Benefits From Increased Tourism?Increased Tourism?

HotelsHotelsRestaurantsRestaurantsRetailersRetailersCity/County Tax CoffersCity/County Tax Coffers

How Do Localities Use Sports How Do Localities Use Sports Venues To Increase Tourism?Venues To Increase Tourism?

Creation of Sports Marketing Creation of Sports Marketing GroupsGroups

Economic Impact of Sports in Economic Impact of Sports in Virginia LocalitiesVirginia Localities

Virginia BeachVirginia BeachSalemSalemRichmondRichmond

Virginia BeachVirginia Beach

The Virginia Beach Convention and Visitors Bureau The Virginia Beach Convention and Visitors Bureau Sports Marketing Division announced that they would Sports Marketing Division announced that they would be hosting the be hosting the USA Field Hockey Indoor TournamentUSA Field Hockey Indoor Tournament that was projected to bring 1650 coaches and athletes that was projected to bring 1650 coaches and athletes to Virginia Beach.to Virginia Beach.

Buddy Wheeler(Virginia Beach sports marketing Buddy Wheeler(Virginia Beach sports marketing coordinator) said, “It has been our goal, and will coordinator) said, “It has been our goal, and will continue to be our goal,to bring in events like this that continue to be our goal,to bring in events like this that make a make a significant economic impactsignificant economic impact and enhance the and enhance the quality of life for the citizens of Virginia Beach”quality of life for the citizens of Virginia Beach”

SalemSalem

Roanoke Valley Convention& Visitors Bureau Roanoke Valley Convention& Visitors Bureau announced announced 10 major sporting10 major sporting events that will attract events that will attract more than 30,000 people. The Bureau anticipates that more than 30,000 people. The Bureau anticipates that the visitors to the events will spend the visitors to the events will spend over $12 million over $12 million dollars.dollars.

Dave Kjolhede, the bureau’s executive director Dave Kjolhede, the bureau’s executive director estimated that tournament participant/visitor spending is estimated that tournament participant/visitor spending is based on based on a daily,per person amount between $120 a daily,per person amount between $120 and $150.and $150.The higher figure is calculated for youth The higher figure is calculated for youth tournaments,which typically attract players parents and tournaments,which typically attract players parents and siblings.siblings.

RichmondRichmond

The Virginia High School League Boys/Girls State The Virginia High School League Boys/Girls State Basketball Championships is estimated to attract Basketball Championships is estimated to attract 10,000 attendees over a three day period generating 10,000 attendees over a three day period generating over $1,000,000 in revenues.over $1,000,000 in revenues.

The Richmond SunTrust Marathon attracted 33,000 The Richmond SunTrust Marathon attracted 33,000 Participants and generated Participants and generated over $8,000,000 in over $8,000,000 in revenues.revenues.

FacilitiesFacilities

UVA Baseball,Softball&Turf Field FacilitiesUVA Baseball,Softball&Turf Field Facilities 4 Proposed Synthetic Turf Fields4 Proposed Synthetic Turf Fields Albemarle, Charlottesville, Monticello and Albemarle, Charlottesville, Monticello and

Western Albemarle High SchoolsWestern Albemarle High Schools Boars Head Inn Tennis FacilityBoars Head Inn Tennis Facility 12 Indoor Basketball Courts12 Indoor Basketball Courts UVa Aquatic CenterUVa Aquatic Center Panarama Farm(Cross Country)Panarama Farm(Cross Country) John Paul Jones ArenaJohn Paul Jones Arena

Projection Of Sporting Events Projection Of Sporting Events That Could Be Held In The That Could Be Held In The

Charlottesville/Albemarle AreaCharlottesville/Albemarle Area

Youth Soccer Tournaments (2): 50 teams totaling 2000 Youth Soccer Tournaments (2): 50 teams totaling 2000 participants. Estimated revenue: $150 per participant - $300,000participants. Estimated revenue: $150 per participant - $300,000

Youth Baseball/Softball Tournaments (3): 20 teams totaling 900 Youth Baseball/Softball Tournaments (3): 20 teams totaling 900 participants. Estimated revenue: $150 per participant - $135,000participants. Estimated revenue: $150 per participant - $135,000

Field Hockey Tournaments (2): 40 teams totaling 1000 Field Hockey Tournaments (2): 40 teams totaling 1000 participants. Estimated revenue: $150 per participant - $150,000participants. Estimated revenue: $150 per participant - $150,000

Youth Lacrosse Tournament (2): 40 teams totaling 1000 Youth Lacrosse Tournament (2): 40 teams totaling 1000 participants. Estimated revenue: $150 per participants -$150,000participants. Estimated revenue: $150 per participants -$150,000

Youth Football Tournaments: 20 Teams totaling 600 participants. Youth Football Tournaments: 20 Teams totaling 600 participants. Estimated revenue: $90,000Estimated revenue: $90,000

The Virginia High School League Spring Jubilee State The Virginia High School League Spring Jubilee State Championships: $50,000 to $100,000Championships: $50,000 to $100,000

The Virginia high School league Group A State Football The Virginia high School league Group A State Football Championships: $100,000Championships: $100,000

Group AA/AAA Swim Championships: $150,000Group AA/AAA Swim Championships: $150,000

Projection Of Sporting Events Projection Of Sporting Events That Could Be Held In The That Could Be Held In The

Charlottesville/Albemarle AreaCharlottesville/Albemarle Area

Funding SourcesFunding Sources

$975,000 Private Donor$975,000 Private Donor$440,000 Private Donors$440,000 Private Donors$225,000 (identified by Albemarle $225,000 (identified by Albemarle

County Parks and Recreation, County Parks and Recreation, approved by BOS)approved by BOS)

Total to date $1,640,000Total to date $1,640,000

Total Costs of FieldsTotal Costs of Fields

$600,000 Per School$600,000 Per SchoolTotal Cost $1,800,000Total Cost $1,800,000

Construction Time tableConstruction Time table

Feb 2009: Construct 2 FieldsFeb 2009: Construct 2 FieldsMay 2009: Construct 2 FieldsMay 2009: Construct 2 Fields

What do we need from local What do we need from local business community?business community?

50 Businesses To each donate 50 Businesses To each donate $3,000 (tax deductible) $3,000 (tax deductible)

Community BenefitsCommunity Benefits

Increased Local Tax RevenueIncreased Local Tax RevenueIncrease In Jobs Due To TourismIncrease In Jobs Due To Tourism24/7 Athletic Facilities For 24/7 Athletic Facilities For

Community UseCommunity Use