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The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 1
Christopher LochheadChief Marketing Officer
eBusiness extravaganza
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 2
Context
Perspective gained:
• 74 clients served
• 30 dot coms built• 39 new businesses created
• 169 engagements
This could be the greatest
time in history to be an MIT
grad.
Everybody’stalkin’
eBusiness.
Why?
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 6
“eBusiness Is Shagadelic
Baby….Yeah !”
There are two kinds of companies.
Those moving
markets.
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 9
Those moving bowels!
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 10
eBusiness DefinedRelationships Drive Transactions
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 11
eBusiness Revolution
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 12
eBusiness Opportunities
eBusiness strategy
Rapid technology deployment
Continuous innovation
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 13
eBusiness Opportunities
eBusiness strategy
Rapid technology deployment
Continuous innovation
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 14
eBusiness Opportunities
eBusiness strategy
Rapid technology deployment
Continuous innovation
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 15
What’s happening in the technology services market?
Warning: Shameless
plugcoming.
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 17
Systems Innovation
Computer Maker- IBM-HP
- Compaq
TraditionalSystems Integrator
- Andersen-Big 5
Outsourcing- EDS- GE- IBM
Fixed Time/Fixed Fee
- CTP- Sapient
IT Staffing- Keane
- RenaissanceStrategy- McKinsey- Booz Allen
- BCG
eBusiness
Online Agency- Agency.com
- Organic
Web Design- USWeb
- IXL
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 18
Systems Innovation
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 19
Evolution of eBusiness
Today
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 20
Evolution of eBusiness
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 21
GreateBusinesses have....
A better business model.
Great partnerships.
Unassailable technology.
Legendary marketing.
eMarketing1) Buzz
2) Create/reframe the category
3) Dominate the category
4) Be a mega brand
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 27
What about your eCareer?
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 28
Do you havethe courage
to dolegendary work?
Legendary
company.Join or start one.
1
2
Be big.Be a big impact player.
Brainiacs.Seek them out.
3
Take hugerisks. You fail, so what.
4
Learn tons.
Stupid sucks.
5
Get coached.
From the best.
6
Be flexible.80% of your assumptions will be
wrong.
7
Sell.All great execs are great
salespeople.
8
Be a great communicat
or.Listen. Public speak.
9
Create massive
economic results.
10
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 39
Somebody’s goingto win. It might
as well beyou.
The eBusiness Systems Innovator™
©1999 Scient ®, Proprietary and Confidential
Page 40
Christopher LochheadChief Marketing Officer
Thank you !
