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The Early Childhood Leaders’ Magazine Since 1978 Media Kit 2013 RV03

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Page 1: The Early Childhood Leaders’ 2013 Media Kit …ccie-media.s3.amazonaws.com/.../exchange-mediakit.pdfThe Early Childhood Leaders’ Magazine Since 1978 Media Kit 2013 RV03 2 Media

The Early Childhood Leaders’ Magazine Since 1978

Me

dia

Kit

20

13

RV03

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2

Media Kit 2013

Contact Paul Axtell at (206) [email protected]

About Exchange

2

Exchange magazine is a bimonthly publication focused on the administration of programs for young children. Our goal is to support center administrators with workable strategies, practical advice, and down-to-earth ideas for dealing with the serious responsibilities and demands they face each day.

With 35 years publishing experience in the Early Childhood Education field, Exchange is the clear choice to reach key decision-makers. Exchange is a paid subscription-based magazine. Eighty percent of those who subscribe to Exchange manage centers with 50 children or more. A recent study indicated that most subscribers share each issue with an average of eleven staff members, which translates into a pass-along readership of well over 330,000 professionals.

Our advertisers know Exchange as a professional organization that believes strongly in customer service, customer satisfaction, and marketing support. As an advertiser, you become a partner in our tradition of excellence and commitment. We are confident that based on numbers alone, you will conclude that Exchange is the right medium for your message. When you consider the reputation and character of the magazine, we are certain that Exchange will be your first choice.

We personally invite you to join the ever-expanding Exchange family and experience the Exchange that has played an integral part in the history of early childhood education and that will continue to help shape its future.

To learn more about Exchange, visit our website:

www.ChildCareExchange.com

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On Our Cover:Jewel McFarlin and Charlotte WattsJewel’s Learning CenterHouston, TexasSo

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INTERNATIONAL EDITION

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3

Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Demographics

3

Exchange reaches key ECE demographics.

*As of July 2010, members of National Head Start Association (NHSA) receive Exchange as a membership benefit.

Exchange readers are leaders and decision-makers.

• 90 percent of all subscribers are center directors or owners

Exchange is read by major purchasers.

• 48 percent are centers with 100 or more enrollment• 80 percent are centers with 50 or more enrollment

*

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4

Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Ad Rates

4

1X 3X 6X 9X 12XInside Front $5,295 $4,950 $4,755 $4,525 $4,210 Inside Back $5,110 $4,750 $4,495 $4,140 $3,990 Back $5,595 $5,100 $4,925 $4,655 $4,325

Full Color Premium Ads

1X 3X 6X 9X 12X1/6 page $ 840 $ 775 $ 695 $ 630 $ 560

Four-Color Marketplace Ad – 6 ads/page

1X 3X 6X 9X 12X2-page Spread $5,740 $5,190 $4,920 $4,645 $4,375

1 page $3,250 $2,945 $2,790 $2,635 $2,425 2/3 page $2,490 $2,255 $2,135 $2,020 $1,890 1/2 page $1,995 $1,805 $1,710 $1,615 $1,520 1/3 page $1,355 $1,230 $1,165 $1,100 $ 995 1/6 page $ 810 $ 735 $ 695 $ 655 $ 620 1/9 page $ 535 $ 505 $ 485 $ 455 $ 425

B&W Display Ads – Add $295 for two-color advertising

Classified Print Advertising

In-line classified text only. Rate based on 35-character/line. $ 25/line

1X 3X 6X 9X 12X2-page Spread $7,485 $7,130 $6,695 $6,415 $6,060

1 page $4,235 $4,035 $3,835 $3,630 $3,425 2/3 page $3,535 $3,365 $3,195 $3,025 $2,860 1/2 page $2,565 $2,445 $2,325 $2,200 $2,075 1/3 page $1,895 $1,855 $1,765 $1,670 $1,575 1/6 page $1,550 $1,475 $1,405 $1,330 $1,260 1/9 page $1,230 $1,175 $1,115 $1,055 $ 995

Full Color Display Ads

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Ad Sizes

5

Non-bleeding ads must be framed within a box that matches the exact dimension shown. A 0.5” point rule is recommended.

Two-Page Spread Bleed: 16.75” x 11”Trim: 16.5” x 10.75”

Full Page

Bleed: 8.5” x 11”Trim: 8.25” x 10.75”

2/3 Page 4.75” x 8.75”

1/2 Page Vertical3.5” x 8.75”

1/2 Page Horizontal 7.375” x 4.25”

1/3 Page Vertical2.25” x 8.75”

1/3 Page Square4.75” x 4.25”

1/6 Page Vertical2.25” x 4.25”

1/6 Page Horizontal 4.75” x 2”

1/9 Page2.25” x 2.75”

Marketplace 2.25” x 4.25”

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Print Ad Specifications

6

Exchange is printed four-color process by web offset on 45# gloss text paper and 80# gloss paper for the cover. Our publication prints at 150 line screen. The trim size is 8.25” x 10.75”.

FORMATS: • PDF: We accept high-resolution PDFs

with all fonts embedded. • TIFF: If you are creating your ad in Photoshop, we prefer flattened TIFFs

at 300 ppi resolution. • EPS/AI: For Illustrator files, please

outline all fonts.

We can also work with application files if necessary: Photoshop CS4/lower, Illustrator CS4/lower, InDesign CS4/lower. We cannot use Microsoft Publisher files or QuarkXpress files.

Convert all graphics to CMYK. Make sure the resolution of your final file is 300 ppi or higher. Conversely, any artwork under 150 ppi is not acceptable for print quality.

Exchange reserves the right to convert any submitted advertisement into a rasterized TIFF to ensure printing quality.

PROOFS: If you are concerned about particular fonts printing correctly, please send us a hard copy or JPEG of your advertisement. We cannot accept responsibility for incorrectly printed ads if we do not have a proof to match.

BLEEDS: For FULL PAGE ADS only, the document size should be 8.25” x 10.75” with bleed area extending .125” beyond page edge (this will give a total size of 8.5” x 11.0”). Keep live matter 0.25” from the trim edge and gutter.

SHIPPING: Please burn all files to CD and send to: Exchange – Attn: Scott Bilstad17725 NE 65th Street, B-275Redmond, WA 98052 Shipping Address Phone: (800) 221-2864

E-MAILING:If you are e-mailing your files, we can accept up to 8 MB files over e-mail. Please contact us if you need to set up an FTP exchange.

CONTACT: For any questions concerning ad specifications, please contact Scott Bilstad at (206) 499-4578or [email protected]

On Our Cover: The Campagna Center Head Start, Alexandria, Virginia

May/June 2012 Volume 34, Issue 3, No. 205 $10.00

Maximizing Enrollment • Classroom Intangibles • Parental Rights • Leadership During Change • Designing Spaces for ChildrenStatus of States • Special Health Care Needs • National Strategy • Technology for Teacher Education • Toddler Assessment

Emergency Preparedness • Early Writing • Sleep and Crib Guidelines • Wonder — NACC Newsletter • Beginnings Workshop: Infants

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Tip-Ins and Polybag

7

BELLYBAND

The maximum Bellyband size for wraparound on Exchange magazine is 5.5” tall x 18.5” wide. The Bellyband wraparound (magazine 8.25” wide) leaves 1.75” overlap for the glue or tape.

The Bellyband stock should be a minimum 80# text weight or greater.

The Bellyband rate is $275.00/M.

The U.S. Postal Service recommends (but does not require) that magazines with bellybands should be inserted into a polybag to assure that the recipient will get the bellyband intact. The additional cost to polybag the magazine is $220.00/M.

POLYBAG OUTSERT

Price to polybag: $220/1,000 – Full or partial runs (partial runs by state only).

Mailing fees: If the catalog is the same size as the magazine (8.25” wide x 10.75” tall) or smaller, AND the weight is 3.3 oz. or less: The outsert will be mailed at a “RIDE ALONG RATE” of 34 cents per piece.

Example: A 24-page catalog, same size as the magazine, printed on 80# text stock weighing 3.3 oz. or less.

• If the catalog is LARGER than the magazine, but weighs LESS than 3.3 oz.: 40 cents per piece.

• If the catalog is larger than the magazine and weighs MORE than 3.3 oz.: The outsert will be mailed at a “POUND AND PIECE RATE.” Please contact your representative for an exact quote.

TIP-IN INSERT

Price to insert: Full run: $ 95/M Partial run: $100/M Bindery charge: $150

Requirements: Any design format is acceptable as long as the insert’s overall dimension is NOT larger than 8.0” wide x 10.25” tall. Insert cost is based on the weight of the piece, not the size.

If a self-mailer is to be used, no indicia (postal return) is permitted on the outside. Inserts must comply with USPS requirements.

Inserts are secured into the magazine with a bead of glue that runs the length of the spine. Inserts must comply with strict USPS requirements.

Catalog insert is limited to 24 pages. Please consult your Exchange representative before preparing an insert.

Mailing fees: If the insert is maximum size or smaller, AND the weight is 1.5 oz. or LESS: 19 cents per piece.

If the insert weighs GREATER THAN 1.5 oz., but LESS THAN 3.3 oz.: 23 cents per piece.

If your insert weighs MORE than 3.3 oz., the rate will vary from 23.2 cents each to 39.9 cents each plus 72.5 cents per pound.

For an exact price quote, please provide a sample of the catalog/marketing materials. Call Paul Axtell at (206) 328-2196 for more information.

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

List Rental

8

Reach early childhood decision makers with the subscriber list to Exchange Subscribers to Exchange represent the best prospects for your products and services in the field of early childhood care and education:

• 90 percent are center owners or directors.• 100 percent are paid subscribers.• 80 percent work in centers that serve

50 or more children.• 46 percent work in centers that serve

100 or more children.• Some of the largest chains purchase

subscriptions for all its centers, including Bright Horizons and Knowledge Learning Corporation.

• Subscribers represent a broad array of center structures, including Head Start, church, independent, chain, employer, campus, government, Montessori, military, public, and YM/YWCA.

The subscriber list to Exchange is widely recognized as the most cost-effective list of its kind available today. In addition to reaching key people who make the buying decisions, our list offers you:

• accurate information• subscribers by name• fast turnaround• special selections

List Specifications

Format E-mail EXCEL file $90/K Other formats available upon request

Selection — One-time processing fee State $50.00 Nth $50.00 Partial list $50.00

Terms and Conditions

• List rental for one-time use only

• Sample required to confirm order

• Allow five working days

• 25% surcharge on rush orders

• Minimum order 5,000 names

Order the list that’s as good as GOLD.

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Recruitment

9

Description Price USD Duration

1 Recruitment Posting

Limited (224 characters or less) $ 100 60 days

1 Recruitment Posting

Unlimited characters of ad copy $ 345 60 days

2 Recruitment Postings $ 275/per ad 60 days

12-month package duration $ 550 total

5 Recruitment Postings $ 225/per ad 60 days

12-month package duration $1,125 total

10 Recruitment Postings $ 195/per ad 60 days

12-month package duration $1,950 total

20 Recruitment Postings $ 170/per ad 60 days

12-month package duration $3,300 total

25 Recruitment Postings $ 145/per ad 60 days

12-month package duration $3,625 total

40 Recruitment Postings $ 115/per ad 60 days

12-month package duration $4,600 total

Do You Have a Job Opening to Fill?Is ECE experience and knowledge required? Then, for the best and the brightest, be sure to post your job opening(s) on the Exchange Employment web page.

For more details go to www.childcareexchange.com/jobs and click on “Post a Job.”

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10

Media Kit 2013

Contact Paul Axtell at (206) [email protected]

“Pay-Per-Click” Web Ads

10

To complement your print advertising, Exchange offers an effective web advertising program. “Pay-Per-Click” advertising on ChildCareExchange.com is a quick, effective way to promote your products and services to the early childhood community on the web. Early childhood professionals rely on Exchange magazine and Exchange web site as THE source to keep up with trends and developments in the ECE field.

Where Your Web Advertising Will AppearThe Exchange “Pay-Per-Click” web ad program uses three different ad formats to attract customers to your website. Your “Pay-Per-Click” advertising program will consist of:

1. BANNER AD: Found on all pages of ChildCareExchange.com on a rotating basis.

2. DISPLAY AD: Embedded on a rotating basis in all free articles on the homepage at ChildCareExchange.com under the caption: Free Resources. You can also find the display ads on our online ExchangeEveryDay articles page at www.childcareexchange.com/eed

3. Three digital ads are placed on ExchangeEveryDay (EED), our daily newsbrief e-mailed every workday morning to over 86,000 ECE professionals, including center owners, directors, administrations, trainers, educators, and teachers. Note that ads on EED are extremely limited in number and reserved for advertisers who establish a MINIMUM SPENDING CAP of $650 in clickthroughs.

You Control Your Marketing CostsWith the Exchange web “Pay-Per-Click” ad program, you ONLY pay when someone clicks on your ad and is directed to your web site. You only pay for the number of unique clicks your ad attracts. You risk nothing!

“Pay-Per-Click” Web Ad Rates$3.00 per click on Banner and Display ads. $6.50 per click on EED ads within the EED daily newsbrief.

You Define Your Spending CapYou define your budget by setting a MAXIMUM SPENDING CAP. Exchange will work to provide you with as many clicks as your MONTHLY budget can handle. Once your ad has reached your projected goal for the month, we will pull your ads until the beginning of the next month. There are no surprises or unknowns. You will never pay more than your maximum spending CAP that you establish.

You Receive Instant FeedbackFrom your secure account on the Exchange web site, you can constantly monitor the results of your program in real time.

Exchange staff will constantly monitor the results of your ad placement and make position changes and/or adjustments as needed to meet your established monthly goals.

Ad Materials You Need to Preparen ExchangeEveryDay (EED) Ad: 1 URL 1 Image: width: 165 pixels height: 300 pixels format: JPG, PNG, or GIF (no animation) size: 50K preferred, 100K maximum Text: Maximum of 200 characters — no styling allowed (this text will display if the subscribers do not load

images when reading their emails) n Banner Ad: 1 URL 1 Image: width: 315 pixels height: 75 pixels format: JPG, PNG, or animated GIF size: 50K preferred, 100K maximumn Display Ad: 1 URL 1 Image: width: 165 pixels height: 300 pixels format: JPG, PNG, or animated GIF size: 50K preferred, 100K maximum

Where to Send Your MaterialsE-mail your files to [email protected]

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

11

Discounts on Demand

Discounts on Demand (DOD) is a unique service that puts your website “on the map” with Exchange readers — all targeted ECE traffic. This means you will have direct access to ECE buyers. Exchange loyal readers will be encouraged to access DOD and view special discounts on products and services offered by participating companies.

Join DOD today. It’s simple to do:

1. Create your Company’s account at: www.ChildCareExchange.com/discounts 2. Click on ‘Create Account’3. Provide required contact information4. Start loading your products and/or services immediately5. For assisstance contact us at

[email protected]

Tier 1 - Top Premium Ad Position

Monthly rate $1,995/per month

Pay-Per-Click rate $6.50/per click

Tier 2 - Special Limited Time

Pay-Per-Click rate $4.50/per click

Tier 3 - Favorite Deals

Pay-Per-Click rate $4.50/per click

Discounts on Demand RATESEffective: 01/2013

Exchange Magazine print ad:

Annual I/O Net $23,000 or greater $2.00/per click

Annual I/O Net $18,000 up to $22,999 $2.50/per click

Annual I/O Net $13,000 up to $17,999 $3.00/per click

Annual I/O Net $7,500 up to 12,999 $3.00/per click

“Pay-Per-Click” ad program

Annual I/O Net $15,000 or greater $3.00/per click

Annual I/O Net $7,500 up to$14,999 $3.50/per click

Value-Added Combo RATESEffective: 01/2013

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

12

Editorial Calendar*

Important Dates January/February 2013

Ad Space Close Date #20911/16/2012 Friday

Ad Art Due11/23/2012 Friday

Mail Date 1/4/2013 Friday

March/April 2013 Ad Space Close Date #210

1/18 Friday Ad Art Due1/25 Friday

Mail Date 3/1 Friday

May/June 2013 Ad Space Close Date #211

3/15 Friday Ad Art Due3/22 Friday

Mail Date 5/2 Thursday

July/August 2013 Ad Space Close Date #212

5/17 Friday Ad Art Due5/24 Friday

Mail Date 7/3 Wednesday

September/October 2013 Ad Space Close Date #213

7/19 Friday Ad Art Due7/26 Friday

Mail Date 9/5 Thursday

November/December 2013 Ad Space Close Date #214

9/20 Friday Ad Art Due9/27 Friday

Mail Date 11/1 Friday

January/February 2014 Ad Space Close Date #215

12/4/2013 Wednesday Ad Art Due

12/11/2013 WednesdayMail Date

1/15/2014 Wednesday

* Subject to change

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Editorial Calendar*

13

Trends• For Profit Child Care

Beginnings Professional Development Workshop • Today’s Families

Feature Articles• Loose Materials• Policies that Support Your Program• View of Conflict• Standards of Experiences• Literacy and Parents • Cognitive Flexibility• Building Enrollment• New Approach to Food Service • Research into Practice• Health

Regular Features• Public Policy Issues• Management Challenges• Training Staff • Indoor Environments• Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter

Important Dates

Ad Space Close Date 11/16/2012 Friday

Ad Art Due11/23/2012 Friday

Mail Date 1/4/2013 Friday

Conferences and Special Events Magazine Distribution

• Southern Early Childhood Association (SECA) February 28 - March 2

• National Child Care Association (NCCA) TBA

JanuaryFebruary

2013

* Subject to change

Issue #209

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Editorial Calendar*

14

A CELEBRATION OF 35 YEARS

Trends• Professional Development: State Requirements

Beginnings Professional Development Workshop• Humor

Feature Articles• Promoting Powerful Interactions• Children’s Sensory and Communication Needs• Teasing, Bullying and Being Left Out• The Iron Triangle in ECE Programs• Directors Mentoring Directors • Reducing Children’s Stress• Customer Service• Working with Integrity • Really Seeing Children• Update on HIV/AIDS • Brain Research

Regular Features• Public Policy Issues• Management Challenges• Training Staff• Indoor Environments• Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter

Important Dates

Ad Space Close Date1/18 Friday

Ad Art Due1/25 Friday

Mail Date 3/1 Friday

Conferences and Special Events Magazine Distribution

• Child Welfare League of America (CWLA) April 14-17, 2013

• Child Care Aware (formerly NACCRRA) April 10-13, 2013

• National Coalition for Campus Children’s Centers (NCCCC)

March 13-16, 2013

• Association for Childhood Education International (ACEI)

TBA

• National AfterSchool Association (NAA) April 7-10, 2013

• National Association of Child Care Professionals (NACCP)

April 24-26, 2013

MarchApril 2013

Issue #210

* Subject to change

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Editorial Calendar*

15

Trends• Professional Development: How Training is Delivered

Beginnings Professional Development Workshop • Impact of Poverty

Feature Articles• Writing for Publication• Experiential Learning• Reducing Workplace Stress• Conflict Resolution through Dramatic Play• Outdoor Play• Honoring the Essential Self • KWLH Strategy in the Classroom• Director and Staff Needs• Supported Explorations for Professional Development• Research into Practice• Transportation• Neurological Development

Regular Features• Public Policy Issues• Management Challenges• Training Staff• Indoor Environments • Outdoor Environments• Head Start • World Forum in Action• Children’s Books• WONDER — NACC Newsletter

MayJune 2013

Important Dates

Ad Space Close Date3/15 Friday

Ad Art Due3/22 Friday

Mail Date 5/2 Thursday

Issue #211

* Subject to change

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16

Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Editorial Calendar*

16

Special Theme IssueTHE RIGHTS ISSUERights of Children, Families, and Staff

A special issue focused on children, families, and staff to include: strategies, provocations, inspiration, stories, information:

• Professional Development • Environment• Relationships • Access • Curriculum • Parent Involvement • Health• Services • Communication • Policies • Challenges

Regular Features• WONDER — NACC Newsletter

Important Dates

Ad Space Close Date5/17 Friday

Ad Art Due5/24 Friday

Mail Date 7/3 Wednesday

JulyAugust 2013

Conferences and Special Events Magazine Distribution

• National Association for Family Child Care (NAFCC)

July 18-20, 2013

• National Indian Child Care Association (NICCA)

TBA

Issue #212

* Subject to change

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17

Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Editorial Calendar*

17

Trends• Pre-K Education

Beginnings Professional Development Workshop• Bilingual Children

Feature Articles• Competitive Advantages for Enrollment• Working Together for Change• Children’s Scientific Inquiry• Neighborhood Outreach to Build Teams • Learning Stories with Infants and Toddlers• Legal Issues• Research into Practice• Helping Adults Succeed• Mathematical Learning• Health

Regular Features• Public Policy Issues• Management Challenges• Training Staff • Indoor Environments• Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter

SeptemberOctober 2013

Conferences and Special Events Magazine Distribution

• National Association for Regulatory Adminstration (NARA)

TBA

Important Dates

Ad Space Close Date7/19 Friday

Ad Art Due7/26 Friday

Mail Date 9/5 Thursday

Issue #213

* Subject to change

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Editorial Calendar*

18

Trends• Caring for Orphans/Children without Homes

Beginnings Professional Development Workshop• Talent and Passion

Feature Articles• Moving Story Experiences• Sharing Developmental Concerns• How to Take a Meeting• The Wisdom of Children • Outdoor Air Pollution• Conversations with Children• The Impact of Support Staff • Future of Licensing

Regular Features• Public Policy Issues• Management Challenges• Training Staff • Indoor Environments• Outdoor Environments• Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter Conferences and Special Events

Magazine Distribution

• National Association for the Education of Young Children (NAEYC)

November 20-23, 2013

November December

2013

Important Dates

Ad Space Close Date9/20 Friday

Ad Art Due9/27 Friday

Mail Date 11/1 Friday

Issue #214

* Subject to change

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Editorial Calendar*Contact Paul Axtell at (206) 328-2196

[email protected]

19

Trends• For Profit Child Care

Beginnings Professional Development Workshop• The Power of Questions

Feature Articles• Simple Classroom Science• Building Bridges through Words• Emergent Curriculum with Preschoolers • Positive Body Image• Really Seeing Children• Developing Friendship Skills• Making Wildlife Real• Research into Practice • Legal Issues• Management• Organizational Change

Regular Features• Public Policy Issues• Management Challenges• Training Staff• Indoor Environments • Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter

Important Dates

Ad Space Close Date12/4/2013 Wednesday

Ad Art Due12/11/2013 Wednesday

Mail Date 1/15/2014 Wednesday

Conferences and Special Events Magazine Distribution

To Be Announced

January February

2014

Issue #215

* Subject to change

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Media Kit 2013

Contact Paul Axtell at (206) [email protected]

Advertisers

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ACEIAllyn & Bacon EducationAngeles GroupAnswers in MotionBCI Burke CompanyBenjamin Moore CompanyBlue Bird CorporationBright Horizons Family SolutionsCarpets for KidsChild BriteChild Welfare League of AmericaChildCare Education InstituteChildPlus SoftwareCollins BusCommittee For ChildrenCommunity PlaythingsConstructive Playthings US Toy CompanyCorbeil BusCrayola/Binney & SmithCurriculum AssociatesDimensions Educational Research FoundationDiscount School SupplyDutch Mill BulbsEllison Educational EquipmentEnvironmentsExcelligence Learning Corp.FoundationsGoogleGraduationPlace.comGrounds for PlayGryphon HouseHATCHHighReach LearningHighScope Educational Research FoundationHuman Services Management Corp.JanibellJonti-Craft, Inc.Joy CarpetsKaplan Early LearningKidstuff PlaysystemsLakeshore Learning

Exchange has worked with loyal advertisers, many who have been with Exchange for over 30 years.Below is a partial list of Exchange advertisers.

Landscape StructuresMaggey SoftwareManta RayMarkel Insurance CompanyMidwest Transit EquipmentMinnesota Child Care R&R NetworkMonsam EnterprisesMotivate TeachersMusic TogetherNACCPNAEYCNational Louis UniversityNational Program for Playground SafetyNova Southeastern UniversityNursery Maid/M J Thiesen Co.Oak Hall IndustriesPearson EducationPersonalized SoftwarePlay & Park StructuresPlay Mart PlaygroundsPlay With a PurposePlayworld SystemsProCare SoftwarePrograms For Parents Redleaf Press Rocky Mountain SunscreenShamrock IndustriesSimplex SolutionsSofterwareStevens IndustriesTeachers College PressTeaching StrategiesTESCOThe Hanen Centre The Pin Man The Source for LearningThomas Built BusesThomco/Thompson Insurance EnterprisesUniversity of CincinnatiUniversity of DaytonWalden UniversityZeager Bros.

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Each issue of Exchange includes a “Preview New Products” feature. Advertisers are invited to submit new product photos and descriptions for possible inclusion in this section at no charge. Be sure to include this great opportunity in your new product launch marketing strategy.

To submit a product for consideration, send a press release and color high-resolution photo to: Preview New Products 17725 NE 65th Street, B-275 Redmond, WA 98052

Or send electronic files by email to [email protected]

www.ChildCareExchange.com PRODUCT PREVIEW 101

JULY/AUGUST 2012 EXCHANGE

To order these products, visit the manufacturer’s website or

for more information on any of these new products, go to:

www.childcareexchange.com/preview

Find out more about these products! www.childcareexchange.com/previewTo submit an item for consideration, send a one-page press release

and color photo to: Preview New Products17725 NE 65th Street, B-275 • Redmond, WA 98052 or e-mail [email protected].

Inclusion on this page does not imply endorsement by Exchange.

Super Family Play Sets at Becker’s® School SuppliesLet’s give a hero’s welcome to Super Family Play Sets! Finally, children can play out their favorite hero fantasies in a constructive way. Becker’s offers four different family sets, each with five wooden figures — sized just right for block play. The characters are 2-sided; on one

side they are dressed like everyday people; on the back side,

they’re transformed into super characters — ready for brave

deeds and daring rescues! These heroes don’t come with

prescribed stories or traits — it’s up to the players’

imaginations to bring the characters to life. So make room —

when Super Families join the ranks among the other props in the block area, they’ll require lots of space. After all, they do a lot of leaping from tall buildings! See Play Sets at www.SHOPBECKER.com, use keyword: Super Family or call (800) 523-1490.

Schoolscapes Storytelling CircleSchoolscapes’ concept isto get children out into theopen air for as much of theschool day as possible:• To provide them with

stimulating, safe surroundings.• To develop an understanding of and connection with the envi-

ronment.• To be physically fit through movement and exercise and to learn

about materials and their properties through hands-on experi-

mentation and experience. The Storytelling Circle shown is a great example of the products

you can find on Schoolscapes’ website. Create an enchanting Story-

telling Circle with this over-sized StoryTelling Chair. The high back

with its Moon and Star cut-out shapes will make the Storyteller,

young or old, feel like they’re sitting in a mystical throne. Team the

StoryTelling Chair with an arc of Opus Benches and you create a

wonderful, intimate, Storytelling Circle that will draw in the listen-

ers and hold their attention while the tale unfolds. This concept is

also great for singing and music circles. Visit www.schoolscapes.

com for more information.

Miracle Recreation’s Ten Spin™Miracle Recreation has re-invented the traditional design of the merry-go-round (whirl) with the introduction of our new Ten Spin™, which is ADA compliant. Miracle’s Ten Spin incorporates five ergonomic seats and five standing

steps, allowing children to propel themselves by using the

fixed wheel at the top, or pushing from the edge. Miracle’s Ten

Spin promotes physical and social development. Visit

www.miracle-recreation.com for more information.

ABC and Beyond™ — Building Emergent Literacy in Early Childhood SettingsBased on the most current research in emergent literacy development, The Hanen Centre’s ABC and Beyond™ guidebook outlines practical strategies for using book reading and everyday conversations to promote the six building blocks of literacy: oral language, vocabulary, story comprehension, language of learning, print knowledge, and phonological awareness.

www.hanen.org.

Preview New Products

Feature Your New Products!

www.ChildCareExchange.com