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Social Media AuditPolitical Party Leaders
1
Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1. Julius Malema
2. Jacob Zuma
3. Mosiuoa Lekota
4. Mamphela Ramphele
5. Helen Zille
6. Bantu Holomisa
7. Pieter Mulder
8. Kenneth Meshoe
9. Mangosuthu Buthelezi
• This is a Social Media Audit of the South African
Political party leaders.
• The time frame of the Social Media Audit was from 6th
January – 7th February 2014.
• The Social Media Channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of the
Political Party leaders: Engagement, Fan Growth and
Mentions.
Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f xt Xw xi x
Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Like as topic
T People Talking About
P Reach
65
35
w q
Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f xt Xw xi x
Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Like as topic
T People Talking About
P Reach
58
42
w q
Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f Xt Xw xi x
Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Like as topic
T People Talking About
P Reach
77
23
w q
Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f xt Xw xi x
Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Like as topic
T People Talking About
P Reach
65
35
w q
Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f Xt Xw Xi x
Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans
T People Talking About
P Reach
5248
w q
Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f Xt Xw xi X
y Facebook Fans
T People Talking About
P Reach
59
41
w q
Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Pieter Mulder______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f xt Xw xi x
Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Like as topic
T People Talking About
P Reach
56
44
w q
Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Kenneth Meshoe______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f xt xw xi x
y Like as topic
T People Talking About
P Reach
5545
w q
Kenneth Meshoe______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Kenneth Meshoe______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Kenneth Meshoe______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Mangosuthu Buthelezi______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
f xt xw xi x
y Like as topic
T People Talking About
P Reach
75
25
w q
Mangosuthu Buthelezi______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Benchmark ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Presence on most Social
Media Networks
y
Most Fans on C
v
Most Followers on L
u
Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
No. of Leaders with C
Pages No. of leaders with no Social
presence
Y
Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
No. of Leaders L with
Profiles
Leader with the highest reach
on C
O s
Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
t
Leader with the most
mentions on L
Leader with the highest
Influencer Score
• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet or post.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.
Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Tel: (011) 321 0201
www.zasocialmedia.com
f
t
Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy
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