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The DigitalOrganization Dilemma

Dario Giannoccaro

Vodafone Italia

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SPERIMENTIAMO ED ESPLORIAMO NUOVI MODELLI ORGANIZZATIVI

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Why Digital?

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In Italia le cose stanno cambiando…Un anno fa Oggi

Spotify

Netflix

Football

matches

Social

Politics

Food

14Billion audio streaming

in first 6 months 2018

14Billion audio streaming

in 2017

~ 2M users

(2017)

~4M users

(2018)

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…ed anche il mercato delle Telco sta cambiando

• Reduced price per Giga

• Frequent new offer release

• Digital channels boost

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The Digital Telco & Vodafone

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La quarta rivoluzione industriale

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The opportunity

Faster commuting!

Ap

pro

ac

h B

Ap

pro

ac

h A

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A different approach, for Business Agility

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The Organizational Dilemma

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=𝑉𝑡𝑡𝑚 × 𝐶𝑒𝑥𝑝

𝐶𝑜𝑚𝑝

1∅𝑟𝑔

× 𝛿𝑖𝑔 − 𝑑ℎ

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The Organizational Dilemma

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The Organizational Dilemma

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Digital TransformationPrinciples

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TERMODINAMICARELATIVITA’ GENERALE

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ACUSTICA MULTI-DIMENSIONALITA’

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NELL’UNIVERSO, IL TEMPO NON SCORRE OVUNQUE NELLA STESSA MANIERA

RELATIVITA’ GENERALE

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NULLA SI CREA, NULLA SI DISTRUGGE MA TUTTO SI TRASFORMA

TERMODINAMICA

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UNA BUONA ESECUZIONE E’ IL RISULTATO DELL’ARMONIA DEI SINGOLI ELEMENTI

ACUSTICA

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MULTI-DIMENSIONALITA’

IL NOSTRO UNIRVERSO HA DIMENSIONI NASCOSTE

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Digital transformation Principles

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The Digital Multi-DimensionalOrganization

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In principio c’era l’Organizzazione Tradizionale…

Staff

FinanceHR &

Organisation

External

Affairs

Media Rel. &

Corp. Comm.Strategy Legal Affairs

Enterprise Business

UnitTechnologyCommercial

Operations

Consumer Business

Unit

Business Unit Lines

CEO

Functional structure Divisional structure

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…con le risorse aggregate per processi e competenze.

CEO

Finance Strategy HR&O Legal Affairs Ext. Affairs Media&Comm.

Enterprise BU Consumer BU Commercial Ops. Technology

Marketing

Sales

Marketing

Sales

Process

Exp.

Customer

Exp.

IT – Design

IT – Devel.

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In un solo anno sono nate nuove “funzioni” cross-competenze…

CEO

Finance Strategy HR&O Legal Affairs Ext. Affairs Media&Comm.

Enterprise BU Consumer BU Commercial Ops. Technology

Tribes

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…che hanno dato vita alle “tre” Organizzazioni di Vodafone

Staff

FinanceHR &

Organisation

External

Affairs

Media Rel. &

Corp. Comm.Strategy Legal Affairs

Enterprise Business

UnitTechnologyCommercial

Operations

Tribe

Consumer Business

Unit

Tribe

Tribe

Business Unit Lines

CEO

Functional structure Divisional structure Agile way

Tribe Tribe

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Ruoli chiave di SCRUM La Tribe: l’elemento base dell’agile organization

Agile Coach TRIBE

Consumer

Business Unit

Function A Function CFunction B

CH

AP

TE

R

CLUSTERSQUAD

Func. B1 Func. B2

SQUAD: cross-functional teams with E2E responsibility on a given

mandate. Each lead by Product Owner, might be supported by a Scrum

Master / Agile Practitioner.

CLUSTER: virtual grouping of Squads with a similar mandate and

interconnected objectives. Led by Cluster Leader.

TRIBE: grouping of Squads or Clusters, working towards a common

purpose.

Led by Tribe Leader, supported by an Agile Coach.

CHAPTER: functional grouping of professionals that works in various

Squads/Tribes, supported by a Chapter Leader.

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Agile way of working – Il Framework

SPRINT CYCLE

Product Backlog

Backlog items with

estimations on

business value and

effort to develop

Sprint Backlog

Backlog items selected

from the Product

Backlog to be

developed during the

Sprint

Sprint Planning meeting

Product

developed

Product developed

and approved by PO

Product Backlog

updated

Monthly / twice a month

PO responsibility

SQUAD – PO Accountability

Definition of Ready

Definition of Done

Technical Specifications

Sprint Review

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Multi-dimensional Interaction ModelCome comunicano l’organizzazione tradizionale e quella Agile

Knowledge OUTSIDEthe TRIBEs

PO

Function C

SPOC per each ProcessSPOC per Function

Function A

SPOC per Area

PO PO PO

Function E

Vertical UnitRef.Person per Tribe Ref.Person across Tribes

Function B

Knowledge INSIDE the

TRIBEs

Knowledge

Champion

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Il relativismo organizzativo

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Ok Cool…But how?!

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How: digital telco and agile @ Vodafone

Dedicated incubator

working spaces

Fast release cycles with

iterative and incremental

production

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Our People & Culture Our Tools & Enablers Our Place & Organisation

Our vision: a digital first world, where people matter

Our three pillars

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DIGITAL RELATIONSHIP

MANAGEMENT

DIGITAL PRODUCT

MANAGEMENT

DATA SCIENCE

TECHNOLOGY

DIGITAL

AWARENESS

DESIGN

THINKING

DATA BASED

REASONING

“PERSONAL”

ATTITUDE

Digital Skills

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VisualizationVisual tools & Smart space

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Final solution: Work in progress…

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=𝑉𝑡𝑡𝑚 × 𝐶𝑒𝑥𝑝

𝐶𝑜𝑚𝑝

1∅𝑟𝑔

× 𝛿𝑖𝑔 − 𝑑ℎ =

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IL LATO OSCURO DELLA DIGITAL TRANSFORMATION

GOVERNANCE

NEW COMPETENCIES

HOLISTIC “AGILE” TRANSFORMATION

NEW CAREER PATH

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Digital Transformation…consigli per gli acquisti

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Ready?The future is exciting.