The development of alcohol beverages in Europe and in China

WONG Hiu Fung Janice 07001754

Chan King Ming 08038864

Introduction

• Alcohol beverages– Wine and Spirits

• Similarities and Differences

• Cultural Influences– Westernization– Counter influences

Short History of Wine

• European– Biblical– Fables– Greeks– Romans

• Chinese– Stone age– Prehistoric

Alcohols• Distilled spirits

• Originated from the Arabs

• China: before 1331

• White wine, Brandy, Whisky, Vodka, Rum, etc.

Similarities

• Region

• Ingredients

• Discovery

• Religion related

Differences

• 1. Usage

• 2. Ingredients

• 3. Culture

Usage

• Europe: just for drink• e.g. wine, beer,

whiskey, etc.• Asia: many usages of

alcohol beverage, such as drink and medical use

• e.g. Maotai, Sake, Paolyta-B, etc.

Ingredients

• Europe: specialties around the region only

• e.g. Cognac (grapes) in France, Palinka (pears) in Hungary, Irish whiskey (barley) in Ireland, etc.

Ingredients

• Asia: specialties, parts of animals, insects around the region

• e.g. Awamori (rice) in Okinawa, Japan, medicated wine (deer’s horn, goose’s hair) in China, bone-wine (moth) in China

Culture

• Europe: everyone can drink, as for both man and women

• Asia (mainly the Confucius world): not for women, and closely linked with morality

Cultural influences

• Westernization– Historical influences

http://www.youtube.com/watch?v=KIUH9yjXUK0&feature=related– Economical influences

http://www.youtube.com/watch?v=EmX09pntp30&feature=related

Asian culture in the western world (Counter influences)

• Using parts of animals Europeans can’t accept this kind of alcohol beverages not popular in the western world

• Spread of information Europeans started to learn some Chinese traditions, e.g. Kung fu, Chinese medicine, etc.

Asian culture in the western world (Counter influences)

• Rise of China trend of Europeans to learn some useful Chinese traditions or even Putonghua

• It is not surprise that there will be a popularity of Chinese alcohol beverage in the western world in the future