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Brand pamphlet for the Datum Line. Exceptional American Causal wear. For the worker in you.
Citation preview
d a t u m
A B O U T T H E D A T U M L I N E B R A N D
d a t u m
T H E S T A R T I N G L I N E
The DATUM LINE is about WRK. We are a collective of makers and doers from across many fields-- art-ists, athletes, architects, construction workers, teachers, and craftsman brought together with one common goal: to produce high quality clothing that represents and recognizes hard work from the out-set.
From the first sketch, through cut and sew, and to final production, we take pride in the process of cre-ating exceptional American casual wear. All our goods are designed, detailed, and constructed with the highest quality material, for fair and equal wages, right here in downtown Los Angeles.
We labor over the details, we perfect the perfected, we continue to work. We deliver a superior product because we know you work hard to be a superior individual.
NOW back to WRK
THE DATUM LINE
d a t u mD A T U M
d a t u m
d a t u md a t u m
The plumb-bob is a tool used in construction to determine a true vertical line. It establishes the refer-ence or datum line. For us, it is the starting point.
PLUMB-BOBT H E D A T U M L O G O
d a t u md a t u m D A T U M
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Each tool represents your hard work-- on the job site, in the classroom, on the court, in the studio, at practice, at the office… are you a hammer or nail gun? A wrench or an ax?
THE TOOLST H E W O R K E R I N Y O U
d a t u md a t u m D A T U M
d a t u md a t u m
d a t u md a t u m D A T U M
THE CLOTHESE X C E P T I O N A L A M E R I C A N C A S U A L W E A R
4
E D C B A
E D C B A
3
2
1
CHAINSAW EDITION
HAT
SEAL & SIGNATURE
ISSUE:
W W W . T H E D A T U M L I N E . C O M
A-101.00
PROJECT NO. 0004
DWG NO.
4
3
2
1
SUMMER 2014DATE : 2014.1.01
VINTAGE GREEN UNDERBILL
FRONT ICON DETAILSCALE = 1:2 GRAPHIC IS 3D STITCHED
A3
DATUM BRANDING DETAILSNOT TO SCALE
A1
HAT FRONTNOT TO SCALE
E1
A3101
A3101
A1101
2”1.
5”
4”
4”
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S N A P B A C K H A T [ C H A I N S A W V E R S I O N ]
4
E D C B A
E D C B A
3
2
1
AX EDITION
BEANIE
SEAL & SIGNATURE
ISSUE:
W W W . T H E D A T U M L I N E . C O M
A-172.00
PROJECT NO. 0004
DWG NO.
4
3
2
1
SUMMER 2014DATE : 2014.1.01
d a t u m
INSIDE TAG DETAILSSCALE = 1:2 GRAPHICS ARE WOVEN AND STITCHED
A2
FRONT ICON DETAILSCALE = 1:2 GRAPHIC IS 3D STITCHED
A3
BEANIE FRONTNOT TO SCALE
E1
A1174
A1174
USA
3/4”
2 - 1/2”
2”
4”
B E A N I E [ A X V E R S I O N ]
4
E D C B A
E D C B A
3
2
1
NAIL GUN EDITION
TEE
SEAL & SIGNATURE
ISSUE:
A-204.00DWG NO.
4
3
2
1
W W W . T H E D A T U M L I N E . C O M
PROJECT NO. 0004
SUMMER 2014DATE : 2014.1.01
d a t u m
INSIDE TAG DETAILNOT TO SCALE GRAPHIC IS SCREENPRINTED
A3
T-SHIRT FRONT DETAILNOT TO SCALE GRAPHIC IS SCREENPRINTED
A1T-SHIRT FRONTNOT TO SCALE
E1
A3201
A1201
2- 3
/8”
1-1/8”
10 - 1/2”
T- S H I R T [ N A I L G U N V E R S I O N ]
4
E D C B A
E D C B A
3
2
1
HAMMER EDITION
HOODY
SEAL & SIGNATURE
ISSUE:
A-403.50DWG NO.
4
3
2
1
W W W . T H E D A T U M L I N E . C O M
PROJECT NO. 0004
SUMMER 2014DATE : 2014.1.01
XLMADE IN
USA
d a t u m
XLMADE IN
USA
d a t u m
HOODY BACK DETAILGRAPHIC IS EMBROIDERED
INSIDE TAG DETAILSCALE = 1:1 GRAPHIC IS WOVEN AND STITCHED
A3
NOT TO SCALEA1HOODY FRONT
NOT TO SCALEE1
A1404
A3404
FRONT DETAILNOT TO SCALE GRAPHIC IS SCREENPRINTED
A4
A3404
1 -
1/4”
2 - 1/2”
10 - 1/2”
H O O D Y [ H A M M E R V E R S I O N ]