The Corner Bar Identity Standards ManualSpring 2015

why not?

Philosophy

0.0

Contents

About Us0.1 Philosophy

Logo Usage: Section 11.0 Logo Description1.1 Logo Versions1.2 Minimum Size & Clear Space1.3 Color Specifications1.4 Color Variations1.5 Typography1.6 Secondary Branding1.7 Incorrect Usage1.8 Background Control

Applications: Section 22.0 Signage2.1 Menu2.2 Billboard2.3 Publications2.4 Stationery

Promotional Items: Section 3 3.0 Employee Apparel3.1 Apparel 3.2 Merchandise3.3 Vehicle

Philosophy

0.1

The Corner Bar in the heart of Nymore strives to have a classic, fun, friendly, homegrown atmosphere. Steve Carter Sr. started it all in the original building (actually on the corner) back in 1977. Known for its no-frills character, and for serving the biggest, most delicious burgers in Bemidji, we quickly became a local favorite.

The legend continues with Steve Jr., better known as “Stubby”. He’s been running things since 2005. The burgers are still the best and the atmosphere is better than ever.

Logo Description

1.0

Emblem Our emblem captures the quality and integrity of the restaurant as well as upholding it’s sense of tradition and history. BannerThis prominent symbol signifies the promise of quality the Corner Bar holds for it’s customers. IllustrationThis vintage outline represents the Corner Bar’s classic, friendly atmosphere that is a local favorite.Word MarkOur word mark uses a bold yet inviting typeface that matches the style of the illustration.Location/Date Line This represents the pride we take serving customers in our small town for two generations.

Banner

Date

Location

Wordmark

Illustration

Logo Versions

1.1

The Corner Bar logo is available to be used in two versions: with the location/date line and without. The version with the location/date line is the primary logo and should be used for most applications. The secondary logo can be used for smaller applications.

Primary

Secondary

Minimum Size & Clear Space

1.2

Minimum SizeThe Corner Bar logo can not be reduced down any smaller then 1” from the top of the location to the bottom of the date. The secondary logo can be reduced to a minimum size of 1/2”

Clear SpaceClear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement of the letter C in the wordmark.

The space between the emblem and the location/date line is the size of the uppercase N.

1”

1/2”

Color Specifications

1.3

Black C Black C

#7623 C #7623 C

#7499 C #7499 C

C: 66M: 64K: 67Y: 67

R: 46G: 42B: 38

R: 145G: 43B: 42

R: 242G: 228B: 177

C: 28M: 93K: 27Y: 86

C: 5M: 7K: 35Y: 0

Web Safe ColorsWhen using the logo for web applications, web safe/RGB color conversions should be used. No other colors should be used for the Corner Bar on the web other than those shown here.

Color PrintingWhen printing with four process colors, you would use the CMYK equivalents of Pantone ink colors: Black C(black), #7623 (red), and #7499 (Beige) shown here.

Color Variations

1.4

3 - Color 2 - Color Beige & Brown 2 - Color Beige & Red

1-Color Black 1-Color White

The Corner Bar logo should only be used in these color combinations.

The one color logo can be used for one color screen printing.

Typography

1.5

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Primary FontOstrich Sans InlineThis type face brings a vintage feel to the Corner Bar’s branding with its bold and inviting look.

Secondary FontCentury GothicThis type face is used on all body copy within the brand. The font is easy to read and maintains the Corner Bar’s classic feel.

Secondary Branding

1.6

The Corner Bar branding uses the red banner through out all types of mediums. The red banner is a symbol of quality and promise of service.

The banner is used on all print advertisements, letterhead and other business stationery.

The banner can be used at any size as long as the width is 3-times smaller then the height and is at least 1/2”.

No

No

Yes

1.7

Incorrect Usage

1.

2.

3.

6.

7.

5.

4.

1. Do not rotate the logo

2. Do not add any effects or drop shadows

3. Do not take any elements away from the logo

4. Do not skew the logo

5. Do not change any colors

6. Do not change transparency level

7. Do not outline the logo

8. Do not change typeface

Corner Bar

1.8

Background Control

IncorrectBlack Colored Textured Photography

Correct

Signage

Outdoor Sign Indoor Sign

The outdoor sign will sit on the edge of the road facing north. The Sign is 5’ tall and the wooden board texture will be 4’ x 3.5’.

The Indoor sign is a chalkboard sign and will be 3” x 2”.

2.0

Menus

2.1

Front

8 1/2 x 11” laminated menu, double sided.

Back

Billboard

2.2

Billboard advertisement 14’ x 48’

Publications

2.3

Posters/ Advertisements:The banner should be placed 1” from the top of the poster and 1” wide. The tag line “why not?” should be used on every advertisement in bold. All ads should be centered around the logo.

why not?

$2.50 PINTS DURING WILD GAMES

602 2nd St SE Bemidji, MN218.751.8872

corner Bar1”

1”

8 1/2” x 11” Poster8” x 4” Mailer

why not?Happy Hour Daily 4-6 P.M.

602 2nd St SE Bemidji, MN218.751.8872

corner Bar

1”

Stationery

2.4

602 2nd Street SE Bemidji, MN 56601218.751.8872www.cornerbarbemidji.com

602 2nd Street SE Bemidji, MN 56601 218.751.8872 www.cornerbarbemidji.com

Mon - Sat: 11:00 a.m. - 2:00 a.m. & Sunday: Noon - 2:00 a.m.

DateName of CompanyAddresss

Dear Sir,

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Thanks you,

John Smitchs

Address: 602 2nd Street SE Bemidji, MN 56601

Phone: 218.751.8872

Web: www.cornerbarbemidji.com

Mon - Sat: 11:00 a.m. - 2:00 a.m. & Sunday: Noon - 2:00 a.m.

The letterhead, envelopes, and business cards all work together to maintain a consistent brand.

The body copy font side should be 10pt on the letter head and the logo should be placed 1.5” from the edge of the left side of the paper.

On the envelope the logo should be .5” from the edge of the envelope.

The business cards are 3”x2.5” the logo should be 1”x 1” on the front and .5”x.5” on the back. The tag line “why not?” should be pt 12 and bolded. The rest of the type should be 7pt.

Employee Apparel

3.0

The employee shirts come in two different colors. Also two different logo color variations, a 3-color logo and 1-color logo option.

Apparel

3.1

Crew Neck, Maroon

Crew Neck, Maroon Crew Neck, Grey

Crew Neck, Grey

The apparel will be in a one color screen print logo or a three color logo option. The cotton crew neck sweatshirts tie in with the Corner Bar’s classic and vintage feel.

Merchandise

3.2

Beer Mug Stocking Hat Bottle Opener Key Chains

12 oz Pint Glass Can Koozie

Vehicle

3.3

The Corner Bar Shuttle service takes guests to all BSU Hockey Games and most Sanford Center events.