The content of this presentation is confidential © Vodafone Libertel NV.

Loyalty Programs to Stimulate Roaming Use

Marketing Work Group - CDG-IRT meeting Tampa, FL13-15 June 2007Gustaaf van Ditzhuijzen – Vodafone-Netherlands

The content of this presentation is confidential © Vodafone Libertel NV.

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Increase international traffic

Stimulate International Traffic:• CDMA networks• GSM networks

Delight the customer when calling abroad• Make your customers familiar with roaming

Optimize traffic on preferred networks• Get the lowest cost while your customers are

roaming

The content of this presentation is confidential © Vodafone Libertel NV.

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Source: Websites Sprint-Nextel and Verizon Wireless

CDMA Roaming Footprint

The content of this presentation is confidential © Vodafone Libertel NV.

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Vodafone GSM Footprint

Source: Vodafone Netherlands

Launched

Planned

The content of this presentation is confidential © Vodafone Libertel NV.

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Vodafone Data Roaming Footprint

Launched

Planned

Source: Vodafone Netherlands

The content of this presentation is confidential © Vodafone Libertel NV.

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Loyalty principles for each party

CDMA End-users:• Can I make phone calls abroad?• Can I use my own mobile phone?

• If so, what network should I use?

CDMA Home Operators:• How can I ensure that I receive

revenues of my own end-users roaming on GSM networks abroad?

GSM Visited Operators:• How do I get those CDMA end-users

to use my GSM network?

Create awareness through marketing communication by CDMA home operator to own end-user

CDMA home operator provides attractive incentive to end-user to use specific GSM networks abroad

CDMA operator sells GSM cards directly to its own end-users and receives IOT from visited GSM operator for end-user roaming

GSM operator provides incentive to CDMA end-users to use its network when roaming (instead of other GSM networks)

The content of this presentation is confidential © Vodafone Libertel NV.

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How Can Travelling Connect help?

CDMA Home Operators

GSM VisitedOperators

Promotion and marketing communication by home operator to own end-user

Provide attractive incentive to end-user to use specific GSM networks abroad

CDMA operator promotes roaming service directly to its own end-users and receives IOTdiscount from visited operator for end-user roaming

Visited operator provides incentive to CDMA end-users to use its network when roaming (instead of other networks)

Marketing Communication to CDMA end-users through Hilton, Marriott, British Airways etc.

Designate frequent-flyer miles to CDMA end-users using networks abroad

Designate FF-miles to own end-users for each outbound roaming minute

Designate FF-miles to visiting end-users for each inbound roaming minute

CDMA End-Users

CDMA Home Operators

Visited operators

The content of this presentation is confidential © Vodafone Libertel NV.

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Travelling Connect and her partners30 m

illion

Bu

siness T

ravelers

*) operators are shown only as an example

The content of this presentation is confidential © Vodafone Libertel NV.

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Conclusion

Reach 30 million Business Travelers and increase roaming traffic and customer delight by rewarding

roaming traffic

The content of this presentation is confidential © Vodafone Libertel NV.

Thank you.

Gustaaf L.G. van DitzhuijzenInternational Marketing Manager

Vodafone NetherlandsTel:     +31 (0)654670803Fax:    +31 (0)433558991

E-mail: Gustaaf.vanDitzhuijzen@vodafone.comWeb: www.vodafone.nl