The Connected

Consumer

2

Changing

consumer’s

behaviors and

expectations

Brand

and market

evolution

Technology

innovation

3

Transcendant man: Accelerating Technology

(https://www.youtube.com/watch?v=X-cy4_Z9Rd0)

The evolution of

technology

is creating a

society of

super-connected

consumers

© GfK 2016 | Breakfast seminar May 2016

Integrated = the new connected

© GfK 2016 | The Connected Consumer

ACCELERATION INTIMACY

Fundamental

shifts in

consumer behavior

FREEDOM

© GfK 2016 | Breakfast Seminar May 2016

6 © GfK 2016 | Breakfast Seminar May 2016

Driving you forward

TECH

TRENDS

2016

INVISIBLE

ANALYTICS 1

ARTIFICIAL

INTELLIGENCE 2

VIRTUAL

REALITY 3

VIDEO

CONSUMPTION 4

WEARABLES 5 MOBILE

PAYMENTS 6

7 SMART

HOME

8 CONNECTED

CAR

DRONES 9

3D PRINTING 10

Invisible

Analytics

© GfK 2016 | The Connected Consumer

8

As consumers become

increasingly

connected, they leave

a trail of their

interactions with

businesses. Businesses

and consumers alike will

benefit from the

sophisticated and

sensitive use of it.

In 2015,

16% of consumers

were concerned about

“personal information

getting into the

wrong hands”

… an increase of

33% since 2013

Source: GfK Roper Consumer Life reports 2015, 16% of global consumers cite “personal information getting into the wrong hands”

as one of the three things they’re most concerned about from a list of 21, based on the core 20 countries covered in our reports

But it is important

to not overstep

the mark and

provide a

seamless

intergration

9

© GfK 2016 | Breakfast Seminar May 2016

Smart Home

The smart

home will

become smarter

incrementally

Besides cost,

one of the largest

barriers is

technology fragmentation

With the market fragmented,

collaboration will be key to

accelerate demand. Source: GfK smart home study 2015. +7,000 consumers surveyed across seven markets.

© GfK 2016 | Breakfast Seminar May 2016

Most appealing

Smart Home

categories

Security &

Control

53%

Energy &

Lighting

50%

Smart

Entertainment

47% Smart health

44%

Smart

appliances

43%

Source: GfK smart home study 2015. +7,000 consumers surveyed across seven markets.

© GfK 2016 | Breakfast Seminar May 2016

Connected

Cars

Almost every car

manufacturer in

Europe now offers

connected

features in their

vehicles

Windscreens

will become

augmented

reality

screens

© GfK 2016 | Breakfast Seminar May 2016

But one of the most disruptive innovation coming will be the

autonomous car

85 million

autonomous

cars expected

to be sold

globally by

2035*

Question: do we need

to build more roads or parking?

*McKinsey ‘What's driving the connected car’ 2013

Wearables

© GfK 2016 | The Connected Consumer

Over 3 million* wearable devices sold in Australia, market doubled in last 12 months.

Control, monitoring

and convenience

© GfK 2016 | Breakfast Seminar May 2016

*Source: GfK POS Core Wearable units, Jan-14 to Mar-16, factored by coverage

Park entry

Hotel Pass

Fast-pass

Photo

Pay-ment

GPS

MOBILE PAYMENTS

© GfK 2016 | Breakfast Seminar May 2016

1/3 of

Europeans

have made a

mobile

payment in the

past year**

21% of Chinese

and 10% of

Korean retail

transactions are

via mobile

payment*

Leading Edge

Consumers are

HUGE fans of

mobile payments*

*GfK FutureBuy, 2015

** NFC World, 4 May 2016

21

Paying with

your face Consumers who shop at

100% Genuine Imported

Food Chain Stores in

Shanghai now need only

to present their faces and

hands to complete a

financial transaction.

DRONES

© GfK 2016 | Breakfast Seminar May 2016

Estimated

4.3M drones shipped

globally in 2015*.

© GfK 2016 | Breakfast Seminar May 2016

*Source: Mary Meeker, Internet Trends Report 2015

Young shoppers

excited about

innovative technology

19% parcel lockers

50% Amazon Drones

47% Customised Products

42% Improved In-store search

35% Click and Collect

32% Buy in-store, delivered to home

28% Mobile wallet/payment

*Source: GfK Global Youth Retail Survey, USA results, N=7,266

© GfK 2016 | Breakfast Seminar May 2016

What would

you hope to

see from

retailers in the

future?

Virtual

Reality

© GfK 2016 | Breakfast Seminar May 2016

26

Source: GfK VR Study May-16. Question: Before today, have you heard

of Virtual Reality products (e.g. VR headsets? Filtered to Yes, n=443

48%

39%

49%

63%

52%

55+

45-54

35-44

25-34

18-24

© GfK 2016 | Breakfast Seminar May 2016

Awareness of

VR headsets

37%

61%

© GfK 2016 | The Connected Consumer

A more competitive

category requires

companies and

destinations to

stand out more

28

Marriot VR: https://www.youtube.com/watch?v=i6yMqXLnpN4

But VR

technology has

an application

on basically

anything that

involved a

geographical

location…

16% of males

(and 3% of women)

are very interested in

buying a VR device*

© GfK 2016 | Breakfast Seminar May 2016

© GfK 2016 | Breakfast Seminar May 2016

Key

takeaways

With smart home

and VR comes new

calls that go beyond

personalisation to

Humanization.

Can you

take advantage?

As tech continue to

push convenience,

Will your

business adapt or

be left behind?

If you understand

and embrace these

themes, you can

innovate your way to

success.

Super connected

consumers have

completely integrated

technology into their lives.

This has led to behavioural

shifts: freedom,

acceleration

and intimacy.

Start thinking on how

your business

could use Invisible

Analytics to get ‘ahead

of the curve’.

Thank You

Questions? © GfK 2016 | Breakfast Seminar May 2016