1 TO 1 RATIONormal antioxidants can only eliminate one molecule of free radicals for every molecule of antioxidants that you consume. Like a dixie cup of water on a

Nrf2 Technology instructs the cell to make more protective, survival-related enzymes. Some of these enzymes that get turned on in our body for example (Glutathione, Catalase, and SOD) fight “oxidative stress”.

Nrf2 Technologies

THE COMPANY STORY: The ABC clip aired back in 2005 and at the end it said for more information go to www.abcnews.com and everybody did. 5 million dollars of sales came in overnight. This small bio tech company stock went from $1.00 a share to $20.00 a share. But Dr. Joe McCord was a researcher and a scientist. He was not a marketing person. They did not have the infrastructure to get the product out. The stock soon declined to 7 cents a share. But researchers and scientists saw that Joe McCord had a medical breakthrough and they wanted to study it. So today we have peer reviewed published research. Yet the stock was just not doing well. So, in 2009, they hired a consultant who represented a 1/2 billion-dollar nutritional company, to look at LifeVantage for advice on how to sell the company. He took one look at the ABC clip and all the peer review research and said this is a product that needs to be sold through a network. There is a giant story that needs to be told and there is nothing more powerful than word of mouth advertising or person-to person distribution. This change in distribution strategy took the company from 3 million in sales in 2009 - to over 200 million in sales today.

LifeVantage® Protandim1 MILLION

TO 1 RATIO

THE FIVE MAIN INGREDIENTSOxidative Stress is mutations that turn good cells into bad.

This is caused by “Free Radical Damage”.

Used for inflammation.Increases SOD and catalase production. Protects mental function and improves learning skills.

Supportsliver health.

Increasesmetabolism;burns fat.

It is used to raise energy levels, improve general health and longevity. Studies focused on its effects on the endocrine and nervous systems.

Milk Thistle Turmeric

Green Tea

Bacopa Ashwagandha

house fire. This is simply just not enough to fight the trillions of Free Radicals in your body and the oxidative stress that they cause.

Free Radical DamageOxidative Stress

Heart

BrainImmune

Blood

Multi Organ

Eyes

Kidney

Skin

Joints

Lung

Macular DegenerationRetina DegenerationCataracts

Macular Heart Disease, Blood Pressure Hypertension, Ischemia Skin Aging, Psoriasis,

Sunburn, Dermatitis, Melanoma

Diabetes, Aging, CFS, MS

Atherosclerosis,Blood Flow, Clots,Hypertension

Inflammations, Auto Immune Disorders, Lupus, MS Cancers

Alzheimers, Parkinson, ADHD, Autism, Migraine, Stroke, Cancer, Trauma

Kidney Disease, Nephritis

Asthma, Allergies, Cancer, ARDS

Arthritis,Rheumatoid,Osteo, Psoriatic

™

“After Protandim, we could no longer distinguish the 80 year old from the 20 year old”

Protandim increases the enzymes in your body that can eliminate 1,000,000 free radicals per second, every second. Like a fire hose in every room of the house.

This is the most effective way to fight free radicals and the oxidative stress they cause.

More Information Go To:www.abcliveit.com • www.lifevantage.com

www.bigbluecalendar.com • www.scholar.google.comwww.duplicatethebiz.com

Protandim is U.S. patented on the specific ratio of the ”5” herbs that reduce oxidative stress by an average of 40% in 30 days.

Dr. Joe McCord

Activated by Science, Inspired by Life

PEER REVIEWED STUDIESGo to www.pubmed.govSearch: Oxidative StressSearch: Nrf2Search: Protandim®

You will find over 152,000 search results on oxidative stress.

The Products of LifeVantage®

™

More Information Go To:www.abcliveit.com • www.lifevantage.com

www.bigbluecalendar.com • www.scholar.google.comwww.duplicatethebiz.comActivated by Science, Inspired by Life

SYNERGISTIC INDUCTION OF HEME OXYGENASE-1BY THE COMPONENTS OF THE ANTIOXIDANT

SUPPLEMENT PROTANDIMDivision of Endocrinology, Department of Medicine,

University of Colorado - July 2008

PUB MED PEER-REVIEWED STUDIES

• Scientists have tracked the syndromes associated with aging to their biochemical roots, and have identified a breakdown in genetic communication as part of the problem. “Nrf2 signaling” breaks down with age.

• Nrf2 essentially goes back to the cellular nucleus and rings the alarm bell, where it can “turn on” up to 200 genes which are responsible for cell repair, the detoxification of carcinogens, protein and lipid metabolism, antioxidant protection and other actions. In their report, the scientists called it a “longevity-assurance factor.”

• Micro-RNAs have been one of the most profound scientific discoveries of the past 20 years. They were once thought to be “Junk DNA” because researchers could see them but they had no apparent biological role.

• They are now understood to be anything but junk – they help play a major role in genetic signaling, controlling what genes are expressed, or turned on and off, to perform their function.

• In humans, miRNA-146a plays a significant role. It can turn on the inflammation processes that, in a wound, helps prevent infection and begins the healing process.

• But with age, Nrf2 Signaling breaks down, which causes the miRNA-146a expression to not shut down properly, and this is the root cause of Chronic Inflammation.

RESEARCH IDENTIFIES KEY GENETICLINK IN THE BIOLOGY OF AGINGOregon State University - December 2015

NRF2, A MASTER REGULATOR OF DETOXIFICATION AND ALSO ANTIOXIDANT, ANTIINFLAMMATORY AND OTHER

CYTOPROTECTIVE MECHANISMS, IS RAISEDBY HEALTH PROMOTING FACTORSWashington State University - February 2015

• “Raising Nrf2” has been found to “Prevent “ and/or “Treat” a large number of “Chronic Inflammatory Diseases” in animal models and/or humans including various: Cardiovascular diseases, kidney diseases, lung diseases, diseases of toxic liver damage, cancer (prevention), diabetes/metabolic syndrome/obesity, sepsis, autoimmune diseases, inflammatory bowel disease, HIV/AIDS and epilepsy.

Oxidative stress plays a significant role in the progression of many diseases, including Diabetes, Alzheimer Disease, and Atherosclerosis.

It is the ratio of the herbs in Protandim that turns on the Nrf2 Signaling, which then tells the genes to turn on the production of Glutathione, the protection antioxidant enzyme which shields the body from free radical damage which causes oxidative stress.

Glutathione Assay

™

Activated by Science, Inspired by Life

- Supports brain, heart and eye functions- Supports normal joint function, mobility and flexibility- Supports cognitive function

Canine Health is a Daily Supplement specifically formulated for dogs. Our unique formulation uses Nrf2 activating ingredients, collagen and omega-3 fatty acids to reduce oxidative stress.

LifeVantage® AXIO™• Boost of energy• No jitters• Helps reduce fatigue• Get into the zone fast• Increase your concentration• Clarity without the declining smash• Energy without the sugar crash• Without overstimulation• Promotes positive mood

RECIPE FOR SUCCESSNew ZealandPine BarkSuntheanine(L-theanine)

Green Tea ExtractDMAEMagnesiumQuercetinB Vitamins

SCIENTIFICALLY VALIDATED MULTIPLE PATENTS

ALL PRODUCTS ARE:• Sulfate-Free• Paraben-Free• Formaldehyde-Free• Gluten-Free• No GMOs• No petrolatum or mineral oil• No artificial colorants• 30-Day Supply

• No Sugars• Naturally Sweetened• Natural Flavors• Natural Colors• Non GMO• Gluten-free• Low Calories+• Low Carbs+• Vegan

• Wrinkles• Tightening of the skin• Moisturizing the skin• Protecting skin from free radical damage• Brightening of the skin

Without Caffeine With Caffeine

LifeVantage® TrueScience™New Enhanced Nrf2

Technologies Are Great For:

LifeVantage® TrueScience™MICRO LIFT SERUM

Reverse the look of aging in 3 minutes!RECIPE FOR BEAUTY• Montmorillonite Clay• Sodium Silicate• GlycerinThese 3 ingredients work together to firm the skin, diminishes eye puffiness, reduce the look of dark circles and minimize the appearance of wrinkles and crows feet.

Protandim has been reviewed and validated by investigators in laboratories of highlyrespected universities and institutions of research around the world, including:

The Products of LifeVantage®

More Information Go To: www.lifevantage.comwww.abcliveit.com • www.bigbluecalendar.com

www.scholar.google.com • www.duplicatethebiz.com

™

Activated by Science, Inspired by Life

TrueScience™ Skin CareRegiment *$160/160 Points

Canine Health*$25/25 Points (30 Count)

Axio™*$50/50 Points

(30 Count)

LifeVantage® Product Line Up

To Order EZ Flyer www.optimalprintsource.com, click on toolsIndependent Distributor Marketing Materials

TrueScience™ Micro Skin Serum *$50/50 Points

*Plus shipping and tax / wholesale price requires that you become a Preferred Customer or Distributor.

The Products of LifeVantage®

• Increases fat burning by using stubborn fat cells as energy.• Reduces abdominal fat, waist size and hip circumference.• Helps maintain balanced blood sugar levels.

• Provides 6 Billion CFUs of healthy bacteria to support your digestive system.• Features BIO-Tract, a unique controlled release technology, delivering probiotics throughout the day and deep into your digestive system.• Restores your gut flora with healthy bacteria.• Gluten Free.

60 CapletsBIO-Tract® and Wellmune®

PHYSIQ™

PROBIO

120 CapletsSinetrol® and Svetol®

PHYSIQ™

FATBURN

30 Servings / 1lb. 2.5 oz (525g)

PHYSIQ™

PROTEINSHAKE

PhysIQ™ Promo pack with Shaker: $130/100 Points PhysIQ™ ProBio $40/30 Points (60 Count)PhysIQ™ Fat Burn $45/35 Points (120 Count)PhysIQ™ Protein Shake $55/45 Points

LifeVantage® PhysIQ™Manage Your Weight the Smart Way

• PHYSIQ™ Protein Shake• PHYSIQ™ Fat Burn• PHYSIQ™ ProBio• PLUS - 30 Day Smart Restart Program

Protandim®*$40/40 points

(30 Count)

Get Healthier with the PHYSIQ™ 30 Day Smart Restart Program

• Meal Planning and Recipes• Body Fat Calculater• Portion Control Guide• Exercise Strategies

(30 Count)(60 Count)

• Fast- and slow- release proteins satisfy instantly and make you feel full longer.• Increases lean body mass to support effective weight management.• Free of GMOs, soy, gluten, artificial colors, artificial flavors and artificial sweeteners.

70 Calories, 12g protein

The Environment of Today

The CompanyThe MANAGEMENT TEAMThe right people in theright place, with 25 yearsof Industry Experience.

“The Most EntrepreneurialTime In Our History”

The Sharing Economy Goes Mainstream

Traditional• Big Money to Launch

• Marketing Plans and Budgets

• Employee Overheads

• Financial Accounting

• Management

• Product Branding

• Website Presence

• 24/7 Work Ethic

• Systems

• Insurance

• Legal Team

Robert KiyosakiCASH FLOW QUADRANT

™

Activated by Science, Inspired by Life

LifeVantage® Pro App, access theSuccess on Demand Training Pro Audio Series

The Technology Red CarpetVIP Program

The Sponsership

The Timing and Trends of LifeVantage®

How To Recognize A Business Opportunity

RetirementSavings Income

Industry of the Free =Time + Leverage + Monthly Royalties

Lagg

ards

The Average American’s Savings

More Information Go To: www.lifevantage.comwww.abcliveit.com • www.bigbluecalendar.com

www.scholar.google.com • www.duplicatethebiz.com

RetirementNeeds

Baby Boomers

Women

Millennials

(Multi-Billion Dollar Growth)

$1 BILLION

$900 MILLION

$800 MILLION

$700 MILLION

$600 MILLION

$500 MILLION

$0

™

Activated by Science, Inspired by Life

The Income OpportunityDistributors earned approximately $88,308,204 in commissions and sales compensation.

SEPTEMBER 1, 2014 THROUGH AUGUST 31, 2015

How to Multiply Your Money$125.00$250.00$500.00

$125.00$250.00$500.00

$125.00$250.00$500.00

MonthlyOVN/A

$1,000$2,500$5,000

$10,000$20,000$50,000

$100,000$200,000$500,000

$1,000,000

The Compensation Plan of LifeVantage®

x20 x0 x1 x1 x1 x1 x1 x0 x0 x0x9 x2 x2 x1 x2 x1 x1 x1 x1 x1

OPTION 1

OPTION 2

x5 x0 x0 x2 x0 x1 x1 x1x1 x1 x1 x1 x1 x1 x1 x1x6 x1 x1 x1 x0 x0 x0 x0

The Business Builder Packs

OPTION 1OPTION 2

x2 x1 x1

Global Bonus Pool

PROTANDIM®

4% Total RevenuesPaid Monthly

AXIO™ TRUESCIENCE™ CANINE HEALTH

Platinum Pack - $1,200/1,000 Points

Vantage Pack - $600/500 Points

Freedom Pack - $300/250 Points

PHYSIQ™

OPTION 3

6 Ways To Get Paid

Smart Start Bonus PAID WEEKLY 30%-50%

2nd Level Smart Start Bonus (PAID WEEKLY)

Smart Start Bonus Pool (PAID MONTHLY)Platinum Pack Bonus Pool (PAID MONTHLY)

RESIDUAL INCOME FOR BUILDING A TEAM Royalty Commission (PAID MONTHLY) Earnlong-term residual income from 2 to 9% residual.

Generational Matching Bonus (PAID MONTHLY 10%, 5%, 5%, 5%, 5%)

Elite Pool (PAID MONTHLY) 4% of global commissionable sales.

ABC

D

E

F

UP-FRONT MONEY