The Challenges The Challenges of of

Mass-DigitisationMass-DigitisationBrenton Lovett

Wizard Information Services

2

Agenda

Managing Media AssetsRealising Media Asset ValueMass-Digitisation

The ChallengesThe Solution

DemoQuestions

3

What is an Asset?Definition of an Asset:

You know you own itYou know how/where to find itIt has value:

Historical valueIt generates $$$ directly/indirectly

Form of a Media Asset:VideoAudioStill picturesText data

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The Big Picture

Browsing/ Webcasting

Cataloguing & Ingestion

Database

Content Distribution/

AnyCast

Content Creation

IngestionSONY

D-2

Transmission

Fulfillment

StorageSONY

EditingAuthoring

Meta-datalogging

External Network

Web Server

Image scanner/printing

Media Asset Management

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Managing Media Assets

What content do you have?Where is it?What format is it in?What condition is it in?Who holds rights on it?

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Consistent Management of All Asset Formats is the

Key…An organization’s assets are highly valuable –

whether they are physical analogue material, digitised electronic materials, or future technologies/formats that go beyond the digital realm.

Most collections will contain both analogue and digital material for many years to come.

Need to maintain consistent intellectual information about each asset, regardless of its physical manifestation.

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Realising Media Asset Value

Re-using, re-purposing and re-selling your content effectively and efficiently implies:All assets catalogued in a single system

(or one that provides a single-system view)Analogue assets physically managed and

conversion to digital formats automatedDigital assets available for on-line viewing

and editing

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Mass-Digitisation ChallengesMultiple analogue formatsReuse of existing metadataMetadata stored in database vs. metadata stored

directly in digital fileLoss of analogue material during digitisation processAutomation of the whole process whether ad hoc or

batch

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Mass-Digitisation Solution

All assets catalogued in a single system (or at least a single-system view available)

Analogue assets physically managedConversion to digital formats automatedExisting metadata reusedAd hoc and batch capability

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Mass Video Digitisation Process

Video DigitisationOrder Manager

Video DigitisationTechnical Services

Video VaultManager

Media Asset Management + MPEG Transcoding & Logging + Mass Storage = Mass-Digitisation

Schedule DigitisationOrders

H

H

Vault BetaCam

UnvaultBetaCam

H

H

CreateHigh Res MPEG

(Encoder)

CreateLow Res MPEG

(Transcoder)

CreateShotlist MPEG

(Logger)

Retrieve Orderby scanning

BetaCamand Start Order

Select Loan *

ReceiveBetaCam

H

Complete Orderand

Auto-GenerateE-mail

Auto-RegisterMPEGs in MAM

andStore on Mass

Storage

MAM IngestProcess

Ingest High ResMPEG

CreateLow Res MPEG

(Transcoder)

CreateShotlist MPEG

(Logger)

H

H

Auto-RegisterMPEGs in MAM

andStore on Mass

Storage

Client

Create DigitisationOrders

H

H

Ad hoc or batch

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Demo

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Demo Setup

Sun

MAV-70XGIMonitor/ Review

MAVIS + Mediaware

MAVIS

A/V file

13

Sony MAV70 Encoder

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Sony VTR and Monitor

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Mass Video Digitisation Process

Video DigitisationOrder Manager

Video DigitisationTechnical Services

Video VaultManager

MAVIS + M2-edit + PetaSite = Mass-Digitisation

Schedule DigitisationOrders

H

H

Vault BetaCam

UnvaultBetaCam

H

H

CreateHigh Res MPEG(Sony Encoder)

CreateLow Res MPEG

(M2-editTranscoder)

CreateShotlist MPEG

(M2-edit)

Retrieve Orderby scanning

BetaCamand Start Order

Select Loan *

ReceiveBetaCam

H

Complete Orderand

Auto-GenerateE-mail

Auto-RegisterMPEGs in

MAVISand

Store on SonyPetaSite

MAVIS IngestProcess

Ingest High ResMPEG

CreateLow Res MPEG

(M2-editTranscoder)

CreateShotlist MPEG

(M2-edit)

H

H

Auto-RegisterMPEGs in

MAVISand

Store on SonyPetaSite

MAVIS User

Create DigitisationOrders

H

H

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Questions

The Challenges The Challenges of of

Mass-DigitisationMass-DigitisationA unified approach to

analogue and digital media makes mass-digitisation much less of a challenge!