The Big Camp by BAC : Session 1 : Matthew Cua - September 4, 2010

8/8/2019 The Big Camp by BAC : Session 1 : Matthew Cua - September 4, 2010

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INVENTIONS, INNOVATIONS AND

MARKET NEEDS

Prepared by:Ayala Technology Business Incubator Network

Resource Person:Matthew Cua

Ateneo Innovation Center |



InnovationCreativity-Applied

InventionInnovation-Applied



Market NeedThe Mother of Everything



You have an idea, so what next?M utate It ± Research M ore ± Get feedback from stockholders ± Talk to as much people as you can

Prototype It ± M ake it real ± Show it to other people

Launch It ± Test the M arket ± Show it to even more people

Back to Top with other considerations ± Service vs Buy and Sell vs Free

± Think What If? Why Not ? Is it Possible ?

Outline





H ow to Mutate It

Focus on CustomersThink platforms vs.products vs. services

Innovate around things

M indJunk

Adap te d from Henry Bir ds eye Weil, ³Innov a ting in Commo ditize d Ma rket s´ , 28 November 2006, MIT-ILP Phili pp ine s pre s ent a tion



Focus on Stockholders

Listen to your customer

Listen to your supplier

Listen to the general consumer or tribesListen to your parents

Listen to your teachers

Adap te d from Henry Bir ds eye Weil, ³Innov a ting in Commo d itize d Ma rket s´ ,28 November 2006, MIT-ILP Phili pp ine s pre s ent a tion

Listen Think ... Not Followheheheh



Research New Models

One Size F its All = CrazyYou can make money out of FREEThe Long Tail : land of the nichesDon t be afraid to cut and paste stuff



Research New Models

Tools of the Trade : ± RSS READER www.google.com/reader ± MAGAZINES PDF : www.avaxhome.com ± PATENT SEARCH ES : www.google.com/patents ± AWESOME BLOGS & SITES

www.inhabitat.com ± SOCIAL NETWORKS

.www.facebook.com ± EverNote

www.evernote.com ±

Skitch



Some points in a business idea :

Magnet attracts the customer

Anchor makes the customer come back

Business Model how to make moneySpice Branding / Respect

Adap te d from Henry Bir ds eye Weil, ³Innov a ting in Commo ditize d Ma rket s´ , 28 November 2006, MIT-ILP Phili pp ine s pre s ent a tion



Prototype ItM akes failure fun, cheap and less painful



Low Cost Experimentation

Can test new ideas on small samples and validate your assumptionsTake advantage of available tools: ± systems simulation and modeling ± rapid prototyping of electronic designs using programmable

components

± rapid software prototyping ± rapid mechanical prototyping ± My Favorite : Duct Tape, Pentel Pen and Bond Paper



Launch ItGame Time ! Do it now cause maybe someone else will do

it and that would be sad



Stage Gate System

http://www.p rod-dev.c om /s ta ge-g a te .s html

AHel pful Gui debut you h a ve a time limit of ³ you should havedone that yesterday!!!´



Stage 1 - Scoping: A quick and inexpensive assessment of the technical merits of the projectand its market prospects

Stage 2 - Build Business Case: This is the critical homework stage. Justify everything (gut feel

is a good*). Remember this is more for you and your team, to get ideas from your head intothe real world. Good practice to keep writing stuff down, and reviewing them.

Stage 3 - Development: As you write your business case, there will be experiments,prototypes you can do immediately. Do them and return to your business case. Treat it as anexperiment trying to prove a hypothesis.

http://www.prod-dev.com/stage-gate.shtml*If you read tons of stuff



Stage 4 - Testing and Validation: Like all good scientists, engineers and entrepreneurs.Validate your stuff. Flukes do happen and they happen more times that you think. Yourdealing with people here (who are weird)

Stage 5 - Launch: Does not have to be a full product, aim for a M inimum Viable Product. Thenkeep testing, validating again and again.

A SUCCESSFUL PRODUCT IS A PRODUCT WHO HAD FATHERS ANDM OTHERS WHO DIDN TM AKE IT

http://www.prod-dev.com/stage-gate.shtml



Intellectual Property Non-Issues

IP STRATEGY

To Patent or Not to Patent ? ± Should not be something to stop you from developing

anyway. ± There are tons of alternatives

Keeping quiet

Provisional PatentsWhite Published PapersOr acting you have a patent hehehe



Why IP Protection Is ImportantAdds market value, particularly for start-ups and small

companiesSource of income through licensingBlocks or hinders competitors from applying your IP

IP attracts funders, strategic partners, customers and

employees; essential for most VC investmentsM aintain product or service advantage

Reduces the risk of innovating

Enhances branding, market effectiveness

S te phen Bro wn, MIT TLO, intell_ prop _le cture_ s lide s.pd f





Ateneo Innovation Center

Artis ts , Engineer s , Chemi s ts , Progr a mmer s ,P s ychologi s ts , Comm M ajor s & Ma na ger s

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Getting our h a nds dirty.



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Actua l De ployment




Ta lking with In dus try




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www.a teneoinnov a tion .org



Module Wrap Up

Just StartInnovation is not just making a serious (sometimes obscene)

amount of money, it is also about nation-building.

Documents

The Big Camp by BAC : Session 1 : Matthew Cua - September 4, 2010