THE BHOPAL SCHOOL OF SOCIAL · PDF fileTHE BHOPAL SCHOOL OF SOCIAL SCIENCES Paper Code : ... Management, Principle and Practices, ... (Foreign Exchange Management Act.) Reference Books:

THE BHOPAL SCHOOL OF SOCIAL SCIENCES

Paper Code : BBA-106

Class : BBA

Subject : Business Communication

Semester : II

Max. Marks : 70

Min. Marks : 28

Course Objectives:

The educate the students in the skills of communication so as to help them to interact with the

society effectively in their career.

Course Content:

Unit –I Communication: Definition, Nature, Importance to manager, communication

process and its elements, means of communication and methods, barriers to

communication.

Unit –II Oral Communication: Speeches for different occasions, guidelines, listening

(Problems and guidelines)

Unit –III Interview: Process, Guidelines, Group discussions, Conference, Responsibility of

chairman and participants.

Unit –IV Written Communication : Essentials of good business letters, types of business

letters and job applications, Notices, Agenda and Minutes, Press releases, Report

writing

Unit –V Non Verbal communication: Types, Uses and importance in business

communication.

Reference Books:

1. Merphy & pack : Effective Business communication McGraw Hill

2. Thomas & Howard : A Text Book in applied communication Prentice Hall

3. M.V Rodriques : Business communication

4. K.K. Sinha : Business communication



Class : BBA

Subject : Macro Economics

Semester : II

Max. Marks : 70

Min. Marks : 28

Course Objectives:

To help the students to acquire basic knowledge of Macro Environment concepts .

Course Content:

Unit –I Introduction to Macro Economics: Complete circular flow model, The

Production Possibility Frontier (Curve).

Unit –II National Income Accounting: Measuring GDP, Measuring national income

(expenditures and income approaches)

Unit –III The Aggregate Demand and Supply Model: Aggregate demand, supply,

and macroeconomic equilibrium, Multiplier, Accelerator, IS-LM model.

Unit –IV Economic growth, unemployment, and inflation, The Phillips curve: short

run versus long run. Money, Banking, and Monetarism.

Unit –V Fiscal Policy, Monetary Policy, International Trade, Exchange Rates, and

Balance of Payments

Reference Books:

1. Dwivedi, D.N. : Macroeconomics: Theory and Policy, Tata McGraw-Hill

2. Rangarajan & Dholakia: Principles of Macroeconomics, Tata McGraw-Hill

3. Gupta,G.S.: Macroeconomics: Theory & Practice , Tata McGraw-Hill

4. Vaishya,M.C. : Macroeconomic theory, Vikas Publishing House



Class : BBA

Subject : Principles of Management

Semester : II

Max. Marks : 70

Min. Marks : 28

Course Objectives:

To help the students acquire the basic Guidelines and principles of Management.

Course Content:

Unit –I Introduction to Management: Meaning & definition of management, Nature

& Significance of Management ,Management Function ,Process. Roles &

Skills required by Managers.

Unit –II Planning: Meaning and importance of planning, Steps in planning process.

Strategic Management Overview and Process, Decision Making: Concept,

techniques & importance.

Unit –III Organizing: Nature and Purpose, Structure and Process, Departmentation,

Span of Control, Line and Staff authority, De-Centralization and

Delegation.

Unit –IV Staffing: Meaning, Scope, Recruitment, Selection Process, Training.

Unit –V Directing & Controlling: Meaning of Leadership: Functions and qualities

of leader, Controlling : Requirement of Controlling, Techniques of

Controlling: Modern & Traditional.

Reference Books:

1. Rovwer J. C & Daniel : Management & Practice, Jhon Wiley & Sons

2. Koontz D &Welthrich : Management, International Students Edn. Tokyo 1980

3. R. D. Agrawal : Organization & Management McGraw Hill, New Delhi.

4. Newman &Warran : The process of Management : Concepts, Behaviour and

Prctice, P.H.I

5. Diwan & Agrawal : Management, Principle and Practices, Excel Books



Class : BBA

Subject : Business Statistics

Semester : II

Max. Marks : 70

Min. Marks : 28

Course Objectives:

The Objective of the course is to help the students in understanding the various statistical

methods, techniques in Business studies and Analysis/discussion

Course Content:

Unit –I Meaning and definition of statistics, statistical investigations; Distrust Laws

of statistics, Scopes of statistics, limitation of Statistics.

Unit –II Collection of Data, Presentation of data, Frequency distribution, Primary

and Secondary Data.

Unit –III Measures of Central Tendencies: Mean, Median, Mode, Geometric, Mean,

Harmonic mean.

Unit –IV Dispersion: Quartile Deviation, Mean Deviation and skewness.

Unit –V Correlation Analysis: Karl Pearson’s, Spearman's Ranks Correlation,

Coefficient of concurrent Deviation

Reference Books:

1. D. N. Elhance : Fundamental of Statistics, KitabMahal, Allahabad

2. S.P. Gupta : Business Statistics, Sultan Chand and Sons, New Delhi.

3. R. S. Bhardwaj : Business Statistics, Excel Books


Paper Code: BBA-110

Class : BBA

Subject : Business Environment

Semester : II Max. Marks : 70

Min. Marks : 28

Course Objectives:

The objective of this course is to make the students familiar with the External Environment

which affects business activities.

Course Content:

Unit –I Nature and Scope of Business Environment, Environmental Analysis – An Input

in Strategic Management, National Income Accounting.

Unit –II Economic Environment: Industrial Policy of 1991, Economic Reforms,

Liberalization, Globalization, and Privatization, Monetary and Fiscal- policy,

Economic Reforms, Inflation.

Unit –III Technological Environment: Technology and Business Micro Level Problems

and Prospects.

Unit –IV Political Environment: Changing Role of Government in Shaping Business

Environment, Consumer Protection, and Social Responsibility of Business.

Unit –V International Economic Environment: Foreign Exchange, Balance of Payment,

FEMA (Foreign Exchange Management Act.)

Reference Books:

1. K. Aswathappa : Business Environment for Strategic Management, Mumbai,

Himalaya Publishing House

2. Francis Cherunillam : Business Environment, Mumbai, Himalaya Publishing House,

3. M. Adhikary : Economic Environment of Business, New Delhi, Sultanchand

and Sons,

4. Raj Agarwal : Business Environment, Excel Books

B.B.A FOURTH SEMESTER BBA-116: QUANTITAVIE TECHNIQUES

Max. Marks: 70 Min. Marks: 28 Course Content:-

Unit I: Nature and Importance of Quantitative Techniques in Statistical Data Interpretation.

Unit II: Standard Deviation, Variation.

Unit III: Forecasting-Concept, Techniques, Advantages, Disadvantages, Methods.

Unit IV: Time Series- Concept, Advantages, Disadvantages, Methods, Simple Average Method,

Moving Average Method.

Basic Concepts of Index Numbers (Only Theory)

Unit V: Hypothesis Testing, Chi-Square Test & T-Test

REFFERENCE BOOKS:-

1. D.N Elhance: Practical Problems in statistics fundamentals of statistics.

2. B. N Gupta : Statistics

3. S. P Gupta: Statistics Methods.

4. Richard Levin: Statistics for Management.

5. Dr. Aditham .B. Rao : Quantitative Technique.

B.B.A FOURTH SEMESTER

BBA-117: RESEARCH METHODOLOGY

Max. Marks: 70 Min. Marks: 28

Course Content:-

Unit I: Introduction: Concept. Meaning, Definition and Importance of Research in Business.

Unit II: Types of Research Applied Research, Fundamental Research and Other Types of

Research.

Unit III: Identification and Research Problem, Deciding Hypothesis, Objectives and Methodology,

Sampling Concept, Importance & Techniques.

Unit IV: Data Collection –– Concept, Sources Of Data, Primary Data Collection- Questionnaire

Schedule, Case Analysis, Interview, Census & Sampling Enquiry.

Unit V: Tabulation, Interpretation & Report Writing, Diagrammatic Representation of Statistical

Data, Charts, Graphs and Diagrams.

REFERENCE BOOKS:-

1. C.R Kothari : Research Methodology

2. Sadhu & Singh : Research Methodology in .Social Science

3. Dwivedi R.S : Research Methodology in Behavioral Science

4. Michael V.P : Research Methodology in Management.


BBA-118: ORGANIZATIONAL BEHAVIOUR


Course Content:-

Unit I: Organizational Behavior: Meaning, Modern Perspective, Scientific Management, Human

Relations Movement, Hawthorne Studies, Group Dynamics, Power, Politics and

Organizations.

Unit II : Personality and Behavior: Meaning and Development of Personality, Major

Determinants of Personality, Theories of Personality, Meaning of Stress, Causes and

Effects of Stress, Job Stress, Conflicts and Conflict Resolution Leadership and

Supervision, Communication.

Unit III : Motivation, Job Design, Performance Appraisal, Goal Setting, Theories of Motivation,

Maslow’s Hierarchy of Needs, Herzberg’s Two Factor Model, McClelland’s

Achievement Theory, Incentives for Motivation-Financial and Non-Financial Incentives.

Unit IV: Leadership, Classical Studies on Leadership, Theories of Leadership, and New

Theoretical Framework for Leadership, Styles, and Style Flex, Style-Rigidity, Style

Resilience.

Unit V: (A) Managerial Effectiveness: Meaning, Overview of 3 D Theory of W J Reddin,

Managerial Styles 3D Situational Elements, and Situational Dynamics

(B) Organization Development: Meaning, Importance, Management Change, Concept

and Process of Organizational Change.

REFERENCE:

1. Keith Devis : Organizational Behaviour, Tata McGraw Hill, New Delhi.

2. S.P Robbins: Organizational behavior, Prentice Hall of India Ltd. New Delhi.

3. Sarma V.S Velux : Organizational Behavior Jaico publishing house, New Delhi.

4. Fred Luthans: Organizational Behavior-McGraw-Hill Publishers.


BBA-119 BUSINESS POLICY


Course Content:

Unit I: Introduction to Business Policy & Strategic Management, Nature, Importance & Purpose

of Business Policy, Mission, Vision, Goal, Objectives and Business Definition.

Unit II: Process and Nature of Strategic Decision Making, Approaches

Unit III: Various Business Models-BCG Matrix, GE Matrix, SWOT Analysis

Unit IV: Environmental Appraisal, Organizational Appraisal & Business and Corporate Strategies

& Process of Strategic Choice. Strategic Implementation and Evaluation.

Unit V: Social Responsibilities & Strategic Management, Corporate Culture and Corporate

Policies.

REFERENCE:

1. Azhar Kazmi : Business Policy.

2. P.K Ghosh : Business Policy.

3. Satish Seth : Corporate Strategy.

4. L.M Prasad : Business Policy & Strategic Management.


BBA-120 ENTERPRENURESHIP


Course Content:-

Unit I: Entrepreneur and Entrepreneurship: Concepts, Characteristics and Functions of an Entrepreneur, Types of Entrepreneur & Entrepreneurships. Major Entrepreneurial Competencies, Developing Competencies and Role of Enterprises in Economic Development.

Unit II: Project Identification and Formulation: Criteria for Selecting a Particular Project,

Scanning of Business Environment and Project Evaluation (Organizational, Commercial and Legal Aspects).

Unit III: Preparation of Business Plan / Project Report: Significance, Contents, Formulation,

Planning Commission Guidelines for the Formulating the Project Report and Common Errors in Project Formulation.

Unit IV: Institutional Finance to Entrepreneurs: Commercial Banks Financing Institutions

(IDBI, IFCI, IRBI, SFC, SIDC, SIDBI and EXIM Bank). Unit V: Institutional Finance to Entrepreneurs: Needs, Support Institutions, National Small

Industry Corporation Ltd. (NSIC), Small Scale Industries Development Organization (SIDO), Small Scale Industries (SSIB), State Small Industries Development Corp. (SSIDC), Small Industries Service Institutes (SISI), Specialized Institutes and Technical Consultancy Organizations (TCOS).

REFERENCE:

1. S.S Khanka . Entrepreneurial Development, New Delhi, S. Chand and Sons ,2nd ed. 2000

2. Vasant Desai, Dynamics of Entrepreneurial development and Management, Bombay, Himalaya

Publishing house, 4th Ed.2000

3. Entrepreneurship Development – Centre for Research and Industrial Staff Performance, New

Delhi, Tata McGraw-Hill,1998

4. Thomas W. Zimmerer and Norman M. Scarborough, Entrepreneurship and New Venture

Formation, New Delhi, Prentice Hall of India ,1996

5. Hisrich, entrepreneurship ( Special Indian Edition), 6th Edition , McGraw-Hill Education.

6. G.S. Sudha, Fundamental of Entrepreneurship, Jaipur, Ramesh Book Depot, 2010-11.

B.B.A. SIXTH SEMESTER EXAMINATION

BBA-126: BUSINESS ENVIRONMENT

Max. Marks Ext. Exam. : 70 Min Pass Marks : 28

Course Objectives:

The objective of this course is to make the student familiar with the External Environment which

affects Business Activities.

Course Content:

Unit – I: Nature and Scope of Business Environment, Environmental Analysis an Input in

Strategic Management. National Income Accounting: Introduction and Problem.

Unit – II: Economic Environment: Industrial Policy of 1991& a review of current policy.

Economic Reforms, Liberalization, Globalization and Privatization, Monetary and

Fiscal policy, Economic Reforms and Social justice, Inflation Business cycles.

Unit – III: Technological Environment: Technology and Business, Micro Level Problems

and Prospects.

Unit – IV: Political Environment: Changing Role of Government in Shaping Business

Environment.

Cultural and social Factors of Business environment.

Consumer Rights: Consumer Protection act 1986.

Social Responsibility of Business.

Unit – V: International Economic Environment: Foreign Exchange, Balance of Payment,

FEMA(Foreign Exchange Management Act.)

REFERENCE BOOKS:

1. K. Aswathappa, Business Environment for Strategic Management, Mumbai, Himalaya Publishing House, 1996

2. Francis Cherunillam, Business environment, Mumbai, Himalaya Publishing house 1993

3. M. Adhikari, Economic environment of business, New Delhi, SultanChand and Sons, 1996.

4. Raj Agrawal, Business environment, Excel Books.


BBA-127 : ENVIRONMENTAL STUDIES Max Marks Ext. Exam :70 Min. Pass Marks :28 Objectives: To create awareness regarding Environment amongst students. Course Content: Unit– I : The Multi disciplmary nature of environmental studies Definition. Scope and

importance Need for public awareness Natural Resources Renewable and nonrenewable resources: Natural resources and associated

Problems. a) Forest resources Use and overexploitation, deforestation, case studies Timber extraction, mining, dams and their effects on forests and tribal people. b) Water resources Use and overutilization of surface and ground water floods, drought, conflicts over water , dams benefits and problems. c) Mineral resources: Use and exploitation, environmental effects of extracting and Using mineral resources, cases studies. d) Food resources : World food problems, changes caused by agriculture and overgrazing, effect of modern agriculture, fertilizer pesticide problems water logging, salinity, case studies. e) Energy resources Growing energy needs, renewable and nonrenewable energy sources, use of alternate energy sources Case studies. f) Land resource : Land as a resource, land degradation, man induced landslides, soil erosion and deforestation. Role of an individual in conservation of natural resources. Equitable use of resources for sustainable lifestyles.

Unit – II Ecosystems

· Concept of an ecosystem. · Structure and function of an ecosystem. · Producers, consumers and decomposers. · Energy flow in the ecosystem. · Ecological succession. · Food chains, food webs and ecological pyramids. · Introduction, types, characteristic features, structure and function of the following ecosystem:

a. Forest ecosystem b. Grassland ecosystem c. Desert ecosystem d. Aquatic ecosystem(ponds, streams, lakes, rivers, oceans, estuaries.

Biodiversity and its conservation.

· Introduction Definition :genetic, species and ecosystem diversity. · Biogeographically classification of India. · Value of biodiversity : consumptive use, productive use, social, ethical, aesthetic and option values. · Biodiversity at global, National and local levels. · India as a mega diversity nation. · Hotspots of biodiversity. · Threats to biodiversity : habitat loss, poaching of wildlife, man wildlife

conflicts. · Endangered and endemic species of India. · Conservation of biodiversity : isitu and Exsitu conservation of biodiversity.

Unit – III Environmental Pollution Definition, Causes, effects and control measures of:

a. Air pollution b. Water pollution c. Soil pollution d. Marine pollution e. Noise pollution f. Thermal pollution g. Nuclear hazards

· Solid waste Management Causes, effects and control measure of urban and industrial wastes. · Role of an individuation prevention of pollution. · Pollution case studies. · Disaster management : floods, earthquake, cyclone and landslides.

Unit – IV Social Issues and the Environment

· From unsustainable to Sustainable development · Urban problem related to energy. · Water conservation, rain water harvesting/watershed management · Resettlement and rehabilitation of people, its problem and concerns. Case studies. · Environmental ethics. Issues & possible solution. · Climate change, global warming · Acid rain · Ozone layer depletion. · Nuclear accidents and holocaust case studies. · Wasteland reclamation. · Consumerism and waste products. · Environment protection Act. · Air (Prevention and control of pollution) Act. · Wildlife protection Act. · Forest Conservation Act. Issues involved in enforcement of environmental legislation, public Awareness.

Unit – V Human population and the environment

· Population growth, variation among nations. · Population explosion Family Welfare Programmer. · Environment and human health. · Human Rights · Value Education · HIV/AIDS · Women and child welfare · Role of information Technology Welfare Environment and human health.

REFERENCE BOOKS: 1. Agrawal. K.C. 2001 Environmental Biology Nidi Pub.Ltd Bikaner. 2. Bhurucha lrach. The Biodiversity of India Mapin Publishing Pvt

Ltd.Abmedabad380011, India Email mapin@icenet net®. 3. Burnner R.C. 1989 Hazardous Wasteincineration .McGraw Hills Inc.480 p. 4. Cark R S,Marine pollution, Clanderson press oxford(TB) 5. Cunnigham W P. Cooper.T H Gorhani, E.& Herworth, M.T. 2001. Environment

Encyslocredia., Jalco PUbli. House Mumbai.,1196 P. 6. D.A.K., Environment Chemistry,Wiley Eastern Ltd. 7. Dawn to Earth, Centre for Science and Environment (R) 8. Gelek, H Population 1993 Water in erisis, Pacific Institute for Studies m Dev,

Environment & Security Stockholm Eninstitute Oxford Univ. press 473 p. 9. Hawkins R.E. Encyclopedia of Indian Natural History. Bombay Natural History

Society, Bombay (R). 10. Haywood, V H & Watson, It R.T. 1995.Global Biodiversity Assessment, Cambridge

University. Press 1140P. 11. Jadhav H. & Bhosale, V.M. 1995 Environmental Protection and Laws Himalaya Pul.

House ,Delhi284p. 12. Nckinney M.L.& School,R.M. 1996 Environmental Science Systems & Solutions, Web

enhanced edition, 639 p. 13. Bhaskar A K, Matter IIazadous, TechnoSciencePublications(TB) 14. Miller T.G. Jr. Environmental Science,Wadsworth Publication Co(TB) 15. Odum, E P. 1971 Fundamentals of Ecology, W B Saunders Co USA. 574 p. 16. Rao M.N. & Datta, A.K. 1987 Waste Water treatment Oxford & IBH Pub1.Co. Pvt. Ltd

345 P.4. 17. Sharma B K 2001 18. Survey of the Environmental The Hindu(M). 19. Townsend C. Harper J. and)4ichael 20. Trivedi R.K. Handbook of Environment Laws. Rules Guidelines compliances and

standards. VolI and II Enviro Media ( R) 21. Trivedi R.K. and P.K. Goel. Introduction to air pollution. TechnoSicece publications

(TB) 22. Wanger K.D. 1998 Environmental Management W.B. Sounders Co. Philadelphia.

USA 499 P.


MARKETING MANAGEMENT

BBA-128(M2): SALES MANAGEMENT

Max Marks Ext. Exam : 70 Min Pass Marks : 28

OBJECTIVES:

The objective of this course is to expose the student to the Modern Sales Management concepts

and techniques and help him to develop abilities and skills required for effective Sales

Management.

COURSE CONTENT:

1. Scope & Nature of Sales Management. Characteristics of Sales Management.

Significance of Sales Management. Functions of Sales Management. Functions of Sales

Manager. Essential Qualities of an Efficient Sales Manager.

2. Market Potential, Sales Potential, Sales Forecasting. Steps in Sales Forecasting. Types of

Sales Forecasts. Methods of Sales Forecasting. Sales Planning & its Significance. Process

of Sales Planning. Sales Organization: Objectives and Significance. Factors determining

the structure of Sales Organization. Steps in setting up the Sales Organization. Types of

Sales Organization.

3. Sales Budget: Nature, Objective, Scope and Types. Procedure for Sales Budget

Approaches to Sales Budgeting. Methods of Funding Sales Budget. Sales Quota and its

Need. Factors Considered while setting the Quotas. Requisites of successful Quota

System. Methods of setting the Sales Quotas. Types of Sales Quotas. Development of

Sales Strategy.

4. Operational Sales Management. Steps in Sales Force Management: Job Analysis and Job

Description. Significance & Methods of Selection Training Compensation and

Motivation of Sales force along with their Merits and Demerits.

5. Evaluation and Control of sales. Establishing Quantitative and Qualitative Sales

Performance Standards, Recording Actual Performance, Evaluating Performance against

the Standards & Taking Appropriate Action. Methods of Performance Appraisal:

Qualitative and Quantitative Methods. Alternative Approach. Sales Audit as a tool for

Sales Control. Field Sales Reports. Essentials of a good Sales Report.

REFERENCE BOOKS:

1. Still Cundiff. Sales Management: Decision strategies and cases, Prentice Hill India Ltd.

2. S. A. Chunawala ,Advertising, Sales and Promotion Management, Himalaya Publishing

House, 2010

3. S. A. Chunawala Sales and DistributionManagement, Himalaya Publishing House, 2007

4. Sontakki C. N. Advertising and Sales Management, Kalyani Publishers,2001.

5. Sudha G.S.Sales & AdvertisementManagement, Ramesh Book DepotJaipur2006


Specialization-FINANCIAL MANAGEMENT

BBA-128(F2):: SECURITY ANALYSIS & INVESTMENT MANAGEMENT

Max Marks Ext. Exam : 70 Min Pass Marks :28

Course Objectives: The objective of the course is to help the students in understanding the

Security Market, its components and Analysis.

Course Content:

Unit– I Meaning and definition of Security, Types of Investment, Advantages and

Limitation of Various types of Investment. Importance of Security Analysis

Unit – II Indian Capital market, Saving Pattern, NSE & BSE.

Unit – III Regulatory Agencies: RBI, SEBI, AMFI.

Unit – IV Fundamental Analysis, Economy Analysis,

Company Analysis, Top down, Bottom up Approach.

Technical analysis Meaning and concepts only

Unit – V Introduction to Derivative market Futures,

Options, Forward Contracts. Basic concepts only

REFERENCE BOOKS:

1.Investment Management : Prassana Chandra, Tata Mcgrawhills

2. Investment Management : IM Pandey, Vikas Publication

3. Security Analysis. & Portfolio : Bhatt, Excel Publication

4. Bhalla, v. K. Fund. Of investment management, 2/en. Delhi, s. Chand2012.

5. Bhalla, v. K. Investment mgmt: security analysis & portfolio mgmt, 18/e N. Delhi, s. Chand2012.

6. Avadhani, v. A. Securities analysis & portfolio mgmt., 10/emumbai, himalaya pub. 2011.


Specialization-HUMAN RESOURSE MANAGEMENT

BBA-128(HR2): ORGANISATIONAL DEVELOPMENT

Max Marks Ext. Exam : 70 Min Pass Marks :28

Course Objectives:

The Objective of the course is to help student to gain understanding of need and Method

of Management development.

Course Content:

UNIT I: Organizational development: Overview, Concept, Meaning, Objectives,

Assumptions of OD, Values and beliefs in OD.

UNIT II: Organizational development Process and general Organizational development

competencies.

UNIT III: OD Intervention strategies: Interpersonal, Team, Intergroup and Structural.

UNIT IV: Evaluation: Evaluation of OD, Ethics of OD professionals.

UNIT V: Power, Politics and Organizational development, changing environment future

and Organizational development.

REFERENCE BOOKS:

1. T.U. Rao Recent Expriences in Human Resources Department, Oxford & IBH

publication, NewDelhi.

2. S.K.Chakravorty, Managerial Depot & Appraisal, Machillan Co., Ltd., New Delhi.

3. Iswar Dhyal, Management Training in organisation practice Hall Indian Ltd., New Delhi


BBA-130: FIELD WORK AND COMPREHENSIVE VIVAVOCE

Max Marks :100 Min Marks : 40

RESEARCH PROJECT

Objective

The objective of Research Project is to enable to develop the understanding and implementation

capabilities of research problems.

Examination

The Research Project will be based on a micro topic from any specialization,

Finance/Marketing/Human resource. The candidates have to select an organisation within the

city of Bhopal for research. The institute will provide a project guide under whose guidance the

project work will be conducted by the candidate. The college will constitute an expert committee

to review and approve the synopsis. Duly approved synopsis shall be submitted by the students

to the respective Project Guides within 20 days from the commencement of BBA VI semester

classes. The student will be required to submit the final Research Report in the hard bound form

in the number and format specified by the College. This Research Project will carry a maximum

of 100 marks- out of which, 50 marks will be for the report and its contents and 50 marks will be

for the presentation/viva-voce. A panel of external and internal examiners will jointly award both

of these components of marks. The Examination Department of the college appoints the external

examiner and the HOD with the permission of the principal of the college appoints the internal

examiner.

PROJECT REPORT FORMAT

Title Page

Executive Summary

The Executive Summary is a comprehensive restatement of the document’s purpose, scope,

methods, results, conclusions, findings, and recommendations. The Executive Summary should

be proportional to the length of your paper. For purposes of the project report, there should be

250-word in Executive Summary.

Introduction The introduction provides the students with background information for the research. Its purpose

is to establish a framework for the research, so that the students can understand how it is related

to other research. The Introduction has multiple purposes, namely to create student interest in the

topic, establish the problem that leads to the study, place the study within the larger context of

the scholarly literature, and reach out to a specific audience.

Literature Review The review of previous research accomplishes several purposes. It shares with the student the

results of other studies that are closely related to the study being reported, it relates the study to

the larger, ongoing dialogue in the literature about the topic, and it provides a framework for

establishing the importance of the study. It can serve as a benchmark for comparing the results of

the study with other findings.

Methodology This section specifies the type of research design utilized in the research, such as the approach to

data collection, analysis, and report writing. It should detail the context of the research, e.g. type

of organization, jurisdiction, indicate how subjects were selected, e.g. random, key informants,

discuss techniques for data collection, e.g. interviews, questionnaire, document review, study of

case files, and explain the underlying rationale for these decisions. It may be useful to discuss the

strengths and weaknesses of the chosen design.

Analysis

The analysis compares the findings of the study with benchmarks established in the review of

literature. It may point out similarities and differences, agreements and contradictions, and

explanations for these relationships. Normally, it will not assume a burden of proof or disproof,

nor claim superiority or insights not justified by the small sample size or singularity of the

subject or methodology. Cautious conjecture, with appropriate language and solid reasoning,

however is encouraged.

Conclusions and Recommendations Although this section does not need to be long, the students have an opportunity to tie up loose

ends, summarize findings, and draw inferences. Specific recommendations are a good way of

concluding the paper. The student should recommend possible changes in current administrative

practices, suggest new methods of management or analysis, or propose changes in ordinances

and statutes, for example. The recommendations should flow from the present study and be

related directly to the analysis.

References and Appendices

Documents

THE BHOPAL SCHOOL OF SOCIAL · PDF fileTHE BHOPAL SCHOOL OF SOCIAL SCIENCES Paper Code : ... Management, Principle and Practices, ... (Foreign Exchange Management Act.) Reference Books: