The Avaya Collaborative Cloud The Synergy of SaaS & Network Virtualization

©2013 Avaya Inc. All rights reserved February 26-28, 2013 | Orlando, FL


#AvayaATF

The Avaya Collaborative CloudThe Synergy of SaaS & Network VirtualizationSteve ReginiDirector Global SI/SP Strategy, Sales CTOAvaya

@SteveRegini


©2013 Avaya Inc. All rights reserved

February 26-28, 2013 | Orlando, FL3

Agenda

• The Avaya Collaborative Cloud: • Real-time SaaS + Virtualization (application,

network, desktop) = Transcend resiliency and deployment barriers

• Concept Study - Service Provider• Key Learnings & Summary




Introduction

• Software as a Service (SaaS) brings a new horizon to innovation “hosters” and their customers

• Avaya’s Collaborative Cloud brings forward our industry-leading real-time applications to this space

• Virtualization is no longer just an application discussion - we need synergy between application, network & desktop

• Break the boundaries of traditional resiliency and deployment schemes by way of a virtual switching fabric

• After this session, you will be better understand how Avaya’s combined SaaS portfolio and networking portfolio can deliver host organizations unique deployment flexibility



11%of information workers visit social networking sites for work

CONSUMERIZATION OF IT

INFRASTRUCTURE

COST AND COMPLEXITY 70%

of IT budgets are spent maintaining inflexible & siloed

data center equipment

4millionmillennial enter the workforce each year

MULTIGENERATIONALWORKFORCE MOBILE AND

DISTRIBUTED WORK 84%

of organizations have a remote workforce

80%of large enterprise IT managers are at least in trial stage for cloud computing

initiatives

RISE OF THE CLOUD

Rise of the Cloud

Source: EsnaTech 2012

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Business Issue: The Promise of the Cloud

• Why Enterprises are looking to cloud communications ?• Fueled by growing trends with email (Google), CRM & ERP

(Salesforce.com), instant messaging, web conferencing . . .• The need for business transformation

• Shift expenditure - capex to opex, ROI• Integrate communications into

business apps• Improved speed and efficiency

• Rapidly deploy applications• Future proof technology

• Simplification and consolidation• Outsource complexity - measure, analyze, optimize• Benefit from elasticity and availability of the cloud

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February 26-28, 2013 | Orlando, FL

Problem: What’s Missing?

• The cloud is highly fragmented with niche Communications as a Service applications…

• Going after hosted collaboration and contact center markets requires hosters to integrate silo solutions - complexity…

• Cannot assume all real-time apps can be delivered with cloud elasticity & resiliency...

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• The existing challenges for hosters to realize the promise and capture the opportunity . . .




Solution: The Avaya Collaborative Cloud

APPLICATIONS & SERVICES

Contact Center

Unified Communications

single, open, scalable communications architecture

Enhance it.Integrate your

business applications to enhance the cloud

Use it.Access services

through public & hybrid cloud

Networking

ORGANIZATIONS PARTNERS

Deliver it.Deliver cloud

services

Build it.Cloud grade

network




The Avaya Cloud

The Avaya Collaborative Cloud

•UCaaS•CCaaS•VaaS•Federation

Open, scalable, reliable architectureVoice & Video Mobility

Collaboration & Conferencing

Messaging Customer Experience

•AvayaLive•COS•GovOS

CloudEnabled SaaS

Cloud Network

AvayaLive

•VENA•Collab POD

Avaya VENA




Avaya Aura® Virtualized Environment

VMware vSphereVMware vSphereVMware vSphere

VMware vCenter Server

Avaya Aura®Communication

Manager 6.2 (includes Call Center

Elite)

Session Manager 6.2

Presence Services 6.1

System Manager 6.2

Secure Access Link

2.2ACE6.2

WebLM 6.2

Application Enablement Server 6.2

Utility Services

6.2

Avaya Aura® applications supporting virtualization with VMware*




Avaya Cloud Enablement for UC & CC




Avaya Cloud Enablement for UC & CC

Software as a Service • Avayalive Engage• Hosted Flare Experience• Federation• Avaya Aura Conferencing (AAC)

Large Dedicated Hosted UC• Communications Manager (CM)• Session Manager (SM)• Systems Manager (SMGR)• Agile Communication Environment (ACE)• Avaya Aura Conferencing (AAC)• Avaya Aura Presence Server (PS)• Hosted Flare Experience

Large Dedicated Hosted CC• Contact Center Elite (CC Elite)• Avaya Aura Experience Portal (AAEP)• Work Force Optimization (WFO)• Call Management System (CMS)• Avaya Aura Messaging (AAM)• Avaay Aura Conferencing (AAC)• Avaya Media Server (AMS)

Shared Hosted UC & CC• Communications Manager (CM)• Contact Center Elite (CC Elite)• Session Manager (SM)• System Manager (SMGR)• Agile Aura Messaging (AAM)• Avaya Aura Conferencing (AAC)• Avaya Media Server (AMS)• Avaya Aura Presence Server (PS)



Any Communications Network and BYOD, with . .The Best Client and Room Experience, over . .

The Best Price for Performance !

Federate any Existing Open Standard Video to . .

SIP H.323 ISDN IMS Private Public3G/4G3rd Party Room

Based Video3rd Party

Client Video

Avaya Cloud Enablement for Video

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http://youtu.be/-8QDrnHS7cY

http://www.youtube.com/watch?v=NuByvOukpz4&feature=youtu.be








Value: Key Differentiators for Hosters

• Avaya’s Cloud Enabled SaaS portfolio deploys on a single, scalable, open SIP-based ecosystem

• Allows hosters to provide services to multiple market segments without complicated system integration

• Provides dedicated private cloud, shared public clouds, and hybrid clouds all from one architecture

• Provides migration paths for premise-based solutions• Provides very rich & flexible VMware deployment model• Beyond the richness of the application model,

Avaya has pioneered a unique approach for end-to-end virtualization…




End-to-End Virtualization

AvayaVENA

Thin VDI Client

Built for Purpose Cloud:• Avaya Aura Principles• + Avaya Aura VE• + Virtual Fabric• + VCenter & Virtual

Provisioning Service• + Virtual Desktop




VSP7000 Fabric Interconnect

• Horizontal Chassis• Most traffic goes rack-to-

rack, directly between servers

• Cross-rack capacity crucial• Terabit-class interconnect

avoids congestion & latency• Avaya delivers the industry’s

only multi-Terabit, non-blocking Horizontal chassis

• Alternatives introduce congestion & latency, additional equipment & hops, consume more ports.

Racked Servers

The future:East-West traffic

will dominate Data Center traffic* –

80%

Top-of-RackSwitches




VSP7000 Fabric Interconnect

Distributed ToR extends the virtual backplane between

Server Pods

VSP 9000 Core– 10GbE focus

Switch Clusterin

g

ERS 8800 Core– GbE focus

Best-in-Class Bandwidth

Price / Performance Leader

Expandable to Eight Racks Wide

Energy Efficient

In-Service Maintenance

Lifetime Hardware Warranty

Horizontal Chassis

GbE Servers– up to 1.1Tbps capacity

10GbE Servers– up to 5.1Tbps capacity




Avaya Virtual Provisioning Service

Open API vCenterVPS

Network Core

ServerServer

Virtual Service Network

Connectivity template applied to VM

Application Server template applied

VM moved identified

Connectivity template auto reapplied to VM

Application Server template applied

Transparent Network Services Removing Boundaries Simplified Infrastructure Reduce Human Error Factor

VM Mobility

Network Virtualization simplifies VM Mobility and Network Management

completes the solution




The Market for VDI

• Gartner projecting VDI will be used to deliver client computing capabilities to >77M users by 2016 up from 18M users in 2012

• VMware – 20-25% of Virtual Desktop customer base requiring UC

• Nemertes Research – just 3% of companies are running UC applications over VDI while another 37% are evaluating or planning to deploy in the next two years

• Thin client devices growing rapidly as VDI client of choice. Gartner projects that 38% of VDI client devices will be thin clients by 2016Sources: •Gartner Forecast: Hosted Virtual Desktops, Worldwide, 2012-2016, 2012 Update•VMware View with Unified Communications and Collaboration, August 2012 •Nemertes Research: 2012 Benchmark Report ‘Unified Communications: How Far, How Fast

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Traditional Problems with VDI for Real-Time Communications

Media & Control

VDI BenefitsReduce cost

Simplify ManagementIncrease security

VDI LimitationsArchitecturally, VDI is not

designed to supportreal-time communications

such as voice and video

VirtualPC

VDI Traffic

Thin VDI Client

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Avaya Virtual Desktop Integration

Thin VDI Client

Control

Embedding Avaya communications

software into third party VDI thin client for

shared control mode

Media goes point-to-point100% QoS end-to-endVDI server’s load can’t

affect media

Control

Media & Control

Avaya VDI Communicator installed as a package into the third party thin client unit.

VirtualPC

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Concept Study / Reference

• Large Incumbent Service Provider in Europe• Proof of Concept to deploy Avaya Aura Cloud

Enablement for Contact Center• Avaya Professional Services engaged to help

plan/design VMware application deployment• Positioning Avaya Aura VE applications (native resiliency)

running on customer’s VMware certified hardware, vMotion and VMware HA

• Positioning Avaya VENA VSP7K virtual switching fabric to extend L2 across geographically distinct data centers

• Positioning a level of flexibility and resiliency unseen in the industry




Concept Study – Geo Redundant SaaS

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vCentervMotion

Storage vMotion

Thin VDI Client

MPLS Private

SBC

Management Network

Local Storage Local Storage

Com

pute

Com

pute

Data Center 1

Data Center 2

ESXi 1:CM01a

ESXi 2:SM01

ESXi 3:CM01b

ESXi 4:Other

Virtual Data Center1. SaaS Application HA

a. Communication Manager - L2 Shadowing actv/stby

b. Session Manager

2. VENA & VMwarea. Fabric Connect - VENAb. Virtual Provisioning

Service (VPS)c. Maintenance (vMotion)

3. Failover (VMware HA)

Clus

ter 1

Clus

ter 2

Cloud Users

Public

Local StorageDu

p Li

nk

Software DuplicationCM01b Becomes Active

VMware HA Boots CM01A on

ESXi 2

VM Files Transfer

VSP7K VSP7KFabric Connect - VENA

Open API

VPS

Active Memory & Execution State - vMotion

VPS Moves L2 Settings

Storage Area Network




Key Learnings / Summary

• Software as a Service (SaaS) brings a new horizon to innovation hosters and their customers

• Avaya’s Collaborative Cloud brings forward our industry-leading real-time applications to this space

• Virtualization is no longer just an application discussion – we need synergy between application, network & desktop

• Break the boundaries of traditional resiliency and deployment schemes by way of a virtual switching fabric

• Approach hosted SaaS deployment from an end-to-end delivery perspective – ensure the benefits of the cloud can be delivered !


Thank you!#AvayaATF

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@SteveRegini

Documents

The Avaya Collaborative Cloud The Synergy of SaaS & Network Virtualization