The AIBs 2012 · for a company in the nine months of promotional activity leading up to the 2012 AIBs. As a sponsor you will receive: your logo and link to your site on AIB main website

The AIBs2012

PARTNERSHIPOPPORTUNITIES

Inspiring creativity

In 2012, AIBs - theinternational mediaexcellence awards - will onceagain celebrate creativity andreward success in factual,programming and ontechnology globally.

These awards - now intheir eighth year - are uniquein the field of internationalmedia. They offer both peerand external review ofentries and are independentof any commercial influence.

The AIBs are highlyrespected in theinternational media industry,described as "intelligent","inspirational" and "thoughtprovoking". This is reflectedin the huge number of high

quality entries that aresubmitted by broadcastersand independent productionhouses in every continent.These companies recognisethat winning an “AIB” is animportant accolade.

The 2012 AIBs will bepresented during a glitteringawards evening at LSO StLuke's in London on 7November, a venue we'rereturning to by popularrequest. It's a fabulous andinspiring evening celebratingall aspects of internationalbroadcasting in front of aninternational audience ofmedia leaders.

For the 2012 AIBs we arelaunching a major

promotional drive to ensurethat we have more entries forthe AIBs than ever before.

And now you have theopportunity to associate yourbrand with the AIBs througha range of partnershipopportunities. As a result,your brand will be seen bydecision-makers andopinion-formers inbroadcasters and productioncompanies throughout theworld.

The AIB is committed to itsinternational mediaexcellence awards as theleading factual broadcastingawards. Join us.

The AIBsInspiring creativity

There is a range of optionsfor your brand to beassociated with the AIBs andthe success that theseindustry-wide awardscelebrate.

For example, you can:

■ Sponsor the opening champagne reception at the Awards dinner

■ Sponsor one or more award categories

■ Sponsor the event music

If you want to be seen asthe most important player inbroadcasting, you can

become our exclusive primeevent partner and benefitfrom extensive co-branding.

Whichever option youchoose - and we are happy todiscuss any ideas you mayhave to support the AIBs -this is an unrivalledopportunity to put your brandin front of an influentialinternational audience in TV,radio, online and mobile.

Importantly, this brandexposure is not just a "one-off". Instead, it gives yourbrand visibility for up to ninemonths: before, during andafter the Awards event.

See the timetable for ourmarketing plan from April toDecember which enables you

to place your brand in frontof more than 26,000 mediaexecutives, editors,producers, journalists,technologists and marketersworldwide.

PARTNERSHIP OPPORTUNITIES


Previous sponsors...


The annual AIBs gala dinneris held in London in thefabulous surroundings ofLSO St Luke’s, remarked ontime and time again by ourguests as one of the moststunning event venues theyhave seen.

The evening opens with achampagne reception,offering a unique opportunityfor a brand to welcomeguests to one of thehighlights of theinternational broadcastingcalendar. The event isattended by media executivesand programme makersfrom every continent, manyflying to London especiallyfor the AIBs.

PARTNERSHIP OPTION | Champagne receptionThis partnership option

provides a sponsor with theopportunity to place bannersand plasma screens(supplied by the sponsor) inthe reception and bar areasat LSO St Luke’s. Thesponsor’s brand will appearon the AIB awards websiteand in all promotionalmaterial from the AIB.

The sponsor will have theopportunity to have a briefvideo introduction on theevent main screen.

The sponsor’s logo willappear on screen during theawards dinner and on the on-stage photo backdrop.

Price: £4,950 plus UK VAT,

excluding the cost of champagne


This opportunity deliversextensive brand recognitionfor a company in the ninemonths of promotionalactivity leading up to the2012 AIBs.

As a sponsor you willreceive:

■ your logo and link toyour site on AIB mainwebsite and dedicatedawards site theaibs.tv;

■ your logo and link toyour site in the AIB’s monthlye-news briefing reaching26,000+ media leadersworldwide;

■ full page four-colouradvertisement in 2012 AIBsentry booklet (for sponsorswho have contracted by 16

PARTNERSHIP OPTION | Category sponsorshipMarch) mailed to executives,producers, editors,journalists, technologistsand marketing executives inbroadcasting and mediacompanies on everycontinent;

■ full page four-colouradvertisement in the AIB’sinternational mediamagazine The Channel, issue2/2012 (with additionaldistribution at IBC 2012);

■ full page four-colouradvertisement in theWinners and Finalists bookhanded out on the awardsnight;

■ full page four-colouradvertisement in TheChannel media magazine

(issue/2013) as part of theup-dated AIB Awardssupplement (with additionaldistribution at MWC 2013);

■ Press releases abouteach sponsor to the tradeand international press;

■ At the awards eveningsponsors will have hugevisibility including on mainscreen as well as in on-stageannouncements andengraved logos on awards;

■ Sponsor’s logo on photobackdrop on stage;

■ Sponsor invited topresent the award on stageto the category winner.

Price: £9,950 plus UK VAT


Clearest news coverage - radioClearest news coverage - TVBest current affairs documentary - radioBest international current affairs documentary - TVBest domestic current affairs documentary - TVBest children's factual - TVBest science programme - TVBest specialist programme - TVBest live sports coverage - TVBest coverage of London 2012Best creative feature - radioBest cross-media productionMost innovative technologyInternational TV personality 2012International radio personality 2012

Award categories


The annual AIBs awardsdinner takes place in theimpressive live performancespace at LSO St Luke’s inLondon. The AIBs make useof the superb acoustics ofthe venue by using live musicduring the opening receptionand during the dinner.

Partners can make theirmark by sponsoring the livemusic during the evening.

The range of benefitsinclude on-screen brandingduring the awards eveningand brand exposure on theAIBs awards website in thenine months leading up tothe awards dinner as well inthe Winners and Finalistsbook available on the awards

PARTNERSHIP OPTION | Live music sponsorshipnight and published as asupplement to the AIB’sinternational mediamagazine, The Channel.

Price: £3,900 plus UK VAT


The AIB reachesbroadcasters, independentproducers, technologycompanies and marketingspecialists in everycontinent throughout a nine-month concerted marketingcampaign that’s designed topromote the annual AIBsand its partners. The AIBshave attracted entries fromorganisations including:Atlantic Productions, CNN, TurnerBroadcasting, BBC, BBC WorldService, BBC Northern Ireland,BBC News, BBC Children’s, BBCTV, Artear, Arte, Link Research, SonyProfessional, HBS, Voice ofAmerica, Phoenix Infonews, SBS,ABC, Radio Australia, CBC, SocieteRadio-Canada, VRT, WDR, ZDF,

The AIBs - reaching the worldThe Doha Debates, Al Jazeera, AlJazeera Children’s Channel, SABC,Multichoice, TV3, TV2, Sveriges TV,Sveriges Radio, Deutsche Welle,Radio Netherlands Worldwide,France Télévisions, MTV, Al Hurra,Al Arabiya, Radio Sawa, Canal 22,Radio New Zealand, ProsperoProductions, Ruth EvansProductions, Tinderbox Production,RTHK, Pyramedia, MediaCorp, AntvIndonesia, Metro TV Indonesia,ABS-CBN, GMA Networks, Channel4 Television, Dalet Digital MediaSystems, S4M, Danmarks Radio,e-news Channel, Czech TV, CzechRadio, TV Polonia, Clover Films,Rockhopper Productions, Eurosport,France 24, KI.KA, Moonbeam Linx,NDTV, Press TV, Radio Free Asia,RFE/RL, RT Channel, Russian

Travel Guide, Shree FM, Voice ofNigeria, TV Antena 1, Radio TaiwanInternational, VTV, HessischerRundfunk, Riedel Communications,MTV Hungary, GEO TV, TVNZ, RadioRomania, Dori Media International,PTS Taiwan, Bloomberg Television,CNBC, FEBA Radio, UnitedNations, Discovery NetworksEurope, National Geographic,Radio Mirchi, RTE, BSkyB, SPENetworks Asia, Times GlobalBroadcasting,SW Radio Africa, Tim TV South Africa, StrixTelevision, TV3 Ireland


Becoming a sponsor of the AIBsprovides up to nine months ofexposure and raising of brandawareness in association withone of the world's mostimportant media awards.Together with the AIB, yourcompany’s brand will reach morethan 26,000 people in mediacompanies worldwide.

April

2012 AIBs launch, with mailshotof initial AIBs entry booklet tobroadcasters, independentproduction companies,technology companies and pastentrants and winners worldwide,accompanied by a letter ofinvitation in English, Arabic,French or Spanish, demonstrating

Timetable and key datesthe truly international flavour ofthe annual AIBsSponsors who have contracted by 23March 2012 will have their logo andfull-page advert included in the entrybooklet • Launch of 2012 AIBs during MIPTV • Entry booklet distributed via e-mail shot to 26,000+ AIB contacts globally. The e-mail shot will contain logos of, and hyperlinks to, sponsors • Awards website - theaibs.tv - launched with profiles and logos of sponsors included

May

• Second call for entries via e-mail shot including logos of, and hyperlinks to, awards sponsors

• Advertising in selected trade journals in multiple markets, including logos of sponsors andpartners

June

• Reminder e-mail to potential entrants including logos of, and hyperlinks to, awards sponsors • Advertising in selected trade journals in multiple markets, including logos of sponsors and partners

July

• Closing date for entries • Publication of The Channel, the AIB's international media magazine, with profile of AIBs 2012 and of sponsors [NB:


Timetable and key datesadditional distribution of this editionat IBC 2012 in Amsterdam]

August

• E-mail with shortlisted entrants listed to 26,000+ AIB contacts globally. The e-mail shot will contain logos of, and hyperlinks to, awards sponsors and will link to Awards website at theaibs.tv

September

• Promotion of AIBs 2012 awards night [7 November in London] to AIB’s global contacts of 26,000+ This will include references to all sponsors, with hyperlinks,logos and profiles as appropriate Distribution of The Channel (seeJuly) at IBC

October

• Continuing promotion ofawards night via e-mail shotsand direct mail, plus phone callsto potential guests

November

• Awards night at LSO St Luke'sin London on 7 November withup to 210 guests frombroadcasting organistions,independent producers,regulators and parliamentariansworldwide, plus journalists. • Sponsor logos in on-tablemenu cards and in the Winnersand Finalists brochure handed toguests as they leave at the end ofthe evening with full-page advertfor principal sponsors • Additional opportunities

available to sponsors todistribute marketing materialsor corporate gifts to guests[subject to separate negotiation]• E-mail about winners to all26,000+ AIB contacts globally The e-mail shot will containlogos of, and hyperlinks to,awards sponsors and will link toAwards section of www.aib.org.uk

December

• Publication of The Channel,the AIB's international mediamagazine, with award-winnerssupplement• Logos and profiles of Awardssponsors included in thesupplement with full-page advertfor principal sponsors


■ The largest number of entries for theAIBs since their launch in 2005, frombroadcasters, independent producers,technology companies in all parts of theworld

■ Significant levels of trade andconsumer media coverage throughoutthe world in the lead-up to and after the2011 AIBs

■ Significant global awareness of theAIBs reflected in post-event publicity onTV, radio and in print and onlineworldwide

■ High-visibility brands sponsored the2011 AIBs including OASYS, Eurosport,RTG TV, Vizrt and Yahoo! Maktoob

”

We’ve seen and heardsome fantastic awardsand I want to thank theAIB for the veryintelligent evening, forthe way they’ve thoughtabout these awards

Anthony Geffen, Atlantic Productions

“Global impact of the AIBs in 2011


The AIBs

Selected global coverage in 2011


Farshid Manafi, RFE/RL - International Radio Personality

The AIBs

Among the 2011 winners...

Victoria Derbyshire, BBC Radio 5 Live - Clearestcoverage of a single news event (Radio)

Poul-Erik Heilbuth, Danmarks Radio - Best investigative documentary (TV)

Michel Montreuil, CBC-Radio Canada -Best Business Programme


We are happy to discuss your ideas regarding your company's involvement in the 2012 AIBs. Please call us today to talk through the opportunity.

Judy Lund

[email protected] T +44 (0) 20 7993 2557

Matthew Porter


Any other questions regarding the 2012 AIBs, please contact

Alison Seary


AIB P O Box 141 | Cranbrook | TN17 9AJ | United Kingdom T +44 (0) 20 7993 2557 F +44 (0) 20 7993 8043 www.aib.org.uk theaibs.tv

Contacts


Talk to us...and associate your brandwith global media success


Documents

The AIBs 2012 · for a company in the nine months of promotional activity leading up to the 2012 AIBs. As a sponsor you will receive: your logo and link to your site on AIB main website