THE AFC RIGHTS PROTECTION PROGRAMMEres.cloudinary.com/deltatreafcprod/image/upload/woxmzohj... · 2017-08-28 · THE AFC RIGHTS PROTECTION PROGRAMME: AFC U16 Championship India 2016TM

THE AFC RIGHTS PROTECTION PROGRAMME: AFC U16 Championship India 2016TM Public Guidelines

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AFC U16 CHAMPIONSHIP INDIA 2016TM

PUBLIC GUIDELINES

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THE AFC RIGHTS PROTECTION PROGRAMME


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CONTENTSIntroduction 1

Offical Competition Marks & Indicia 2

AFC’s Commercial Rights Partners 4

Implementation Of The Rights Protection Programme 5

Examples of Use (General Do’s and Don’ts) 6

Frequently Asked Questions 15

Contact Information 16


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1

Introduction

1

This year’s edition of the AFC U16 CHAMPIONSHIP INDIA 2016 (“Competition”) brings together the Asian Football Confederation and Local Organising Committee (LOC) for the organizing, hosting and staging of the Competition in Goa, India.

As part of its obligations to ensure the protection of all commercial rights relating to the Competition, the AFC and LOC have developed the AFC Commercial Rights Protection Programme and these Public Guidelines to provide a framework for commercial bodies, non-commercial public bodies and the general public to recognize and identify all rights associated to the AFC and the Competition and help combat any form of unauthorized use of the official rights and association to the Competition.


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2

Official Competition Marks & Indicia

2The AFC, as owner of all rights to the Competition, has developed and sought to protect the following images and indicia for exclusive use by the AFC, LOC and AFC’s Commercial Rights Partners in relation to the Competition.

Official Competition Logo

The Official Competition Name

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The Official Look Element

AFC U16 CHAMPIONSHIP INDIA 2016


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Corporate Logo

Campaign Logo


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The AFC reserves all rights in respect to the Official Competition Marks & Indicia, which may only be used with the prior written consent of the AFC and in accordance with the AFC’s branding guidelines. Any unauthorized use or association of the Official Competition Marks & Indicia may constitute an infringement of the AFC’s rights and result in the commencement of legal proceedings by the AFC against the infringing party.


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AFC’s Commercial Rights Partners

3

The AFC’s Commercial Rights Partners are entities that have been accorded the exclusive rights to use the Official Competition Marks & Indicia and infer a direct marketing association with the Competition. By way of reference, this includes the awarding of official designations to the AFC’s Commercial Rights Partners, namely, Official Partners, Official Sponsors, Official Supporters and Official Broadcast Licensees of the Competition.

Kindly refer below for a list of the AFC’s Commercial Rights Partners relating to the Competition.

4

Official Sponsor(s)

Official Supporter(s)


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5

Implementation of the Rights Protection ProgrammeHow Are the Tournament Rights Protected And Implemented?

4

The AFC is desirous to protect all rights relating to the Competition by working together with the LOC, relevant authorities (including government and enforcement officials), its Commercial Rights Partners and the community to combat any unauthorized and wrongful use of the rights and association to the Competition.

Being held in Goa, the Official Competition Marks & Indicia are protected by a range of India legislation which affords protection against the unauthorized use of identical reproductions and/or confusingly similar variations and/or modifications of the Official Competition Marks & Indicia as well as the prohibition of entry of any counterfeit or infringing products to and from India.

The AFC and LOC have also developed strategies to combat any issues that may arise in relation to the unauthorized use of the Official Competition Marks & Indicia or ambush marketing-related activities through a range of initiatives, including contractual prohibitions, pre-event education and public relations initiatives as well as on-site policing.

This also includes the creation of controlled access site to monitor the movement of people and goods in defined parameters of the Competition venue and the establishment of commercially clean sites, free from any advertising and/or commercial signages within the Competition Venue and its surrounding vicinity.

The successful implementation of these initiatives will not only be of benefit to the AFC, the LOC and the AFC’s Commercial Rights Partners, but will also protect the Competition brand and all rights relating to the Competition as a whole.


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Examples of Use (General Do’s and Don’ts)

5In an attempt to eliminate any form of unauthorized use of the Official Competition Marks and Indicia by third party entities, the AFC has compiled the following examples to serve as a guideline to the public in identifying actions which may be deemed unlawful and/or amount to an infringement of the AFC’s rights relating to the Competition.

Please be mindful that the list provided only includes some of the more common examples of unauthorized use and is in no way reflective of all the different variations of such action. If you are unsure as to what may constitute as an infringement and/or unauthorised use, kindly seek advice from a local intellectual property lawyer or refer the same to the AFC at the contact information provided in this document.

A Advertisements & Promotions

COMPANYABC

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COMPANYABC

FOOTBALLIN

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(a) Advertisements and promotional materials incorporating the use of any Official Competition Marks and/or any intellectual property rights relating to the Competition;

Not Allowed

AllowedAdvertisements and promotional materials using general football-related terms and imagery


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AFC U-16 CHAMPIONSHIPINDIA 2016


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(b) Any form of promotion including without limitation ticket promotions and/or promotional competitions which are not organized and/or endorsed by the AFC or LOC; or

Not Allowed

(c) Any contests, games and/or lotteries which incorporates the use of the Official Competition Marks.

Not Allowed

WIN TICKETS

COMPANYABC

COMPANYABC

GUESS& WIN


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PROHIBITED ITEMSWeapons: Firearms, Bladed and Pointed Instruments, Chemicals & Glass Bottles etc

Substances: Drugs, Poisons etc

Fire & Explosive Substances: Firecrackers, Fireworks, Lighters etc

AFC U-16 CHAMPIONSHIP INDIA 2016 TERMS & CONDITIONS

The person for whom this admission ticket has been issued has agreed to accept and comply with the Ticket Terms and Conditions given

below:1. Only holders of this ticket will be admitted to the seats. Please present this ticket at the designated entrance (according to seats price). This

ticket is valid only for the match held on the date and at the time shown on the front hereof. 2. Ticket holder cannot or stolen elect to return or

exchange their Ticket for any reason. No refunds - No exchanges. 3. Tickets will not be replaced if lost, destroyed or stolen. 4. Tickets are not

redeemable for cash. The use of Tickets for advertising, sales promotions or any other commercial purposes (including, but not limited to, offers

for sale, use as a premium, give-away or prize in a competition or sweepstake) without the prior written approval of AFC is strictly prohibited.

Tickets so obtained are void and offenders or holders of such tickets will be prosecuted to the full extent of the law. 5. For the purposes of

security and the orderly and smooth implementation of the Event, if requested by the Authorities all persons shall be required to cooperate in

respect providing evidence of identity, permitting the reasonable inspection of personal belongings, confiscation of prohibited items, and/or

body checks. It is prohibited to take into the stadium where any Event match is being played any promotional or commercial item of whatever

nature including but not limited to, banners, signs, symbols and leaflets. 7. Ticket holders are prohibited from transmitting or aiding in the

transmission of any description, narrative account, picture or reproduction of the match. Offenders will be removed from the stadium. 8. Ticket

holders voluntarily assume all risks of personal injury or other loss or damage incidental to and howsoever arising and suffered by the ticket

holder as a direct or indirect result of attendance at the match for which this ticket has been issued and releases the Asian Football

Confederation, the stadium, the participating clubs, players, sponsors and their respective agents and employees from any liability, regardless

of whether such injury or loss occurs before, during or after the match.

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Team NamevsTeam Name12 June 2016, Wednesday

Kick off 00.00hrsStadium Name

(Local Translation)

City, Country

(Local Translation)

COMPLIMENTARY

Seat No: 00

Price: $000

MATCH00

No: 000000000

No: 000000000

VIP

VIP

COMPLIMENTARY

Team Name

(Local Translation)vsTeam Name

(Local Translation)12 June 2016,

Kick off 00.00 hrsStadium Name

(Local Translation)City, Country

(Local Translation)

COMPLIMENTARYTeam Name

(Local Translation)vsTeam Name

(Local Translation)12 June 2016,

Kick off 00.00 hrsStadium Name

(Local Translation)City, Country

(Local Translation)

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No: 000000000

AFC U-16 CHAMPIONSHIP INDIA 2016



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B Informational/editorial Use

AllowedEditorial use: Any legitimate editorial, non commercial use does NOT create an Unauthorised association.

NEWS

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Not AllowedInfomercial/advertorial: there is no legitimate justification for the commercial use or presentation of editorial content by third parties using an Official Mark as this creates an Unauthorised Association.

NEWS

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C Match Schedule

AllowedNon commercial use: The editorial, non-commercial use of the match schedule by the media.

Not AllowedCommercial use: The commercial use of the match schedule namely for advertising.

MATCH SCHEDULE

MATCH SCHEDULEPresented byCOMPANY ABC

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U-16 CHAMPIONSHIPINDIA 2016

AFC


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D Company/Business Names

AllowedA general football-related OR India-related business name may NOT create an Unauthorised Association (provided it is not used together with AFC U16 Championship India 2016™ indicia, imagery or reference, or the name).

Not AllowedThe use of an Official Mark as part of a business name does create an Unauthorised Association.

FOOTBALL

TRAVEL GUIDE

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COMPANYABC

HOTEL NAME ABCAFC U-16 CHAMPIONSHIP INDIA 2016


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Products and Merchandise

AllowedItems containing general football-related themes or terms, including without limitation any reference to the host country or national flags.

Not AllowedUse of the Official Competition Marks and/or any intellectual property rights relating to the Competition on any items of merchandise.

FOOTBALL

INDIAAFC U16 CHAMPIONSHIP

2016

E


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F In Store Decoration

AllowedGeneral football-related themed designs and/or decorations

Not AllowedUse of the Official Competition Marks and/or any intellectual property rights relating to the Competition on in-store designs and/or decorations.


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QATARAFC U23 CHMPIONSHIP

2016

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FOOTBALL

FOO

TBA

LL

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AFC U16 CHAMPIONSHIP2016


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H Internet / Mobile Applications

AllowedUse of the Official Competition Marks for non-commercial purposes including without limitation for the provision of news and editorial purposes

Not Allowed(i) The Official Competition Marks may not be used as

hyperlinks or shortcuts on the Internet;(ii) The Official Competition Marks including all intellectual

property rights emanating from the tournament may not be used for any SMS, MMS and/or Mobile Application services.

(iii) Use of the official get-up and/or look and feel of the tournament as part of the design and/or overall look of a website and/or mobile application.

COMPANYABC

COMPANYABC

FOOTBALL

G Internet / Mobile Applications

AllowedUse of the Official Competition Marks for non-commercial purposes including without limitation for the provision of news and editorial purposes

Not Allowed(a) The Official Competition Marks may not be used as

hyperlinks or shortcuts on the Internet

(b) The Official Competition Marks and/or any intellectual property rights relating to the Competition may not be used for any SMS, MMS and/or Mobile Application services.

(c) Use of the official get-up and/or look and feel of the Competition as part of the design and/or overall look of a website and/or mobile application.

COMPANYABC

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COMPANYABC

FOOTBALL


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H Domain Names / Social Media

Not Allowed(a) Use of the Official Competition Marks

including without limitation any derivations closely associated to the Official Competition Marks cannot be incorporated and used in domain names for websites. E.g. www.afcU16championship-travel.com;

(b) The Official Competition Marks and/or any intellectual property rights relating to the Competition may not be used on any social media platform to create an official association to the Competition.

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COMPANYABC

www.afcU16championship-travel.com


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Frequently Asked Questions (FAQ)

6

Am I Allowed To Use The Official Competition Marks & Indicia The Official Competition Marks & Indicia may only be used for commercial and/or promotional purposes by the AFC, AFC’s Commercial Rights Partners, LOC and entities which have been granted special association rights by the AFC.

Individuals who intend to use the Official Competition Marks & Indicia for all non-commercial related purposes including without limitation for the provision of news, information and editorial purposes may proceed to do so in accordance to the AFC’s Logo Guidelines, which is available upon request from [email protected].

Can I Organise And Run Promotions In Conjunction With The Competition

No, the AFC must authorize any promotional and / or advertising activity related to the Competition. Only the AFC’s Commercial Rights Partners have the right to associate themselves with the Competition.

Can Competition Tickets Be Used As A Promotional Prize Or Gift

No, only the AFC’s Commercial Rights Partners and the LOC may use tickets for advertising and promotional purposes pursuant to the rights accorded to them by the AFC. According to ticketing terms and conditions, tickets are for the non-commercial use of ticket holders and may not be transferred for a premium or used for promotional and/or advertising purposes including without limitation as a prize for a competition without the approval of the AFC or the LOC.

Who Can Use Official Designations Associated With Competition

Only the AFC’s Commercial Rights Partners and other persons authorized by the AFC are entitled to use an official designation related to the Competition..

Who Can Produce And Distribute Merchandise And Products Bearing The Official Competition Marks

Only Commercial Rights Partners appointed by AFC for the Competition may produce, sell and/or distribute products and merchandise bearing the Official Competition Marks & Indicia.

Can The Official Competition Marks & Indicia Be Used On A Website Or Mobile Application?

Yes, it may be used on a website or mobile application provided that any such use shall be non-commercial in nature and solely for news, information and editorial purposes only, e.g. for the purpose of identifying articles and/or news coverage of the Competition. Such use must not appear in such a way as to suggest, endorse and/or infer an association to the AFC and/or the Competition.


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Contact Information

7

These Public Guidelines shall be updated periodically on www.the-afc.com. All enquiries relating to the use of the Official Competition Marks may be directed to [email protected]


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Asian Football Confederation AFC House, Jalan 1/155B, Bukit Jalil, 57000 Kuala Lumpur

T: +603 8994 3388 F: +603 8994 2689

Documents

THE AFC RIGHTS PROTECTION PROGRAMMEres.cloudinary.com/deltatreafcprod/image/upload/woxmzohj... · 2017-08-28 · THE AFC RIGHTS PROTECTION PROGRAMME: AFC U16 Championship India 2016TM