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The 22,000 person start-up Being Agile the DBS way By Paul Cobban

The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

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Page 1: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

The 22,000 person start-upBeing Agile the DBS way

By Paul Cobban

Page 2: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

D…B…S…DBS

Page 3: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

EUROMONEY SAID

DBS is doing this better than any other bank.

It is demonstrably the case that digital

innovation pervades every part of DBS, from

consumer to corporate, SMEs to transaction

banking and even the DBS Foundation."

Page 4: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

#BBIW

D..B..S..

Page 5: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Making Banking Joyful

Page 6: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 7: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

ELIMINATE THE WASTE

Page 8: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 9: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

67.3

66

65

66

67

68

69

70

71

72

73

2008 2009

Page 10: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

RED

RESPECTFUL

EASY TO DEAL WITH

DEPENDABLE

Page 11: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

67.3

66

65.165

66

67

68

69

70

71

72

73

2008 2009 2010

Page 12: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

PIEs

Page 13: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

millioncustomer hours saved

Page 14: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 15: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 16: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

65

66

67

68

69

70

71

72

73

2008 2009 2010 2011

67.3

66

65.1

71.1

65

66

67

68

69

70

71

72

73

2008 2009 2010 2011

Page 17: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 18: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 19: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

DESIGN FROM CUSTOMER BACK

Page 20: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 21: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

#JTBD

Page 22: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 23: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 24: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

BE DATA DRIVEN

Page 25: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Predict…RMs quitting

Branch errors

Branch queues

ATM queues

ATM failures

Page 26: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Detect…

Suspicious trader

behaviour

Suspicious

Systems admin

behaviour

Page 27: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

CustomerData Where the

magic

happens

Page 28: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Wdwl Deposit

Customers withdrew to the left and deposited to the right

ATM at Jurong Point – ATM+

Page 29: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Wdwl Deposit

Page 30: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Wdwl Deposit

Page 31: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 32: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Disclaimer: The information contained in this document is intended only for use during the presentation and should not be disseminated or distributed to parties outside the presentation. DBS

Bank accepts no liability whatsoever with respect to the use of this document or its contents.

CREATE A CULTURE OF

INNOVATION

Page 33: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

No innovation allowed.

Page 35: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

DBS MEGATHON

- 150 DBS employees and startups from around the region to tackle business and societal challenges.

- Driven by desire to create more digital mindset among DBS employees

Page 36: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 37: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 38: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 39: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Disclaimer: The information contained in this document is intended only for use during the presentation and should not be disseminated or distributed to parties outside the presentation. DBS

Bank accepts no liability whatsoever with respect to the use of this document or its contents.

CODIFY THE CULTURE

Page 40: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Being the

Page 41: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 42: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

We spend time 'understanding our customer's "job to be done" ...

Page 43: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

We form squads to solve customer problems, deliver products and services

Page 44: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

We work seamlessly across geographies

Page 45: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

We love using data to help us solve problems

Page 46: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

Dress for Success

Our only request is that you don’t dress in a way that would disappoint

your parents.

Page 47: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban
Page 48: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

So insights….?

Page 49: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

1 2 3 4 5It was messy and still is!!!

Page 50: The 22,000 person start-up - Business Agility InstituteThe 22,000 person start-up Being Agile the DBS way By Paul Cobban

So, dive in

and get your

hands

dirty…