Thank You for your sponsorshipThank You for your sponsorship

2

Tippecanoe & Marketing Too

Learning From Politics That Can Turbo Charge

Your Brand and Bottom line.

Steve ConeChief Marketing Officer

EPSILON

3

Are Slogans Really Important or is Steve

Just Shamelessly Selling His New Book….

4

5

In Every Presidential Campaign The Strongest Slogan Carried The Day

FACT:

6

When Both Slogans Are Blahsville, It’s Always A Close Election.

FACT:

7

A Company Can Be Successful Without A Powerful Tagline….It’s Just A LOT Harder. A LOT.

FACT:

8

4 Major

Challenges

4 Major

Challenges

9

Pick A BIG Number…..No

Bigger

ONEONE

10

40 Billion

11

6/606/60

12

TWOTWO

Source: American Demographics

Media Grazing

2007

13

Households with DVRs

25 mm

18 mm

13 mm

6 mm

3 mm

03 04 05 06 07

14

15

Average Daily TimeAverage Daily Time

TV 6.0 hours

Radio 2.6 hours

Internet .29 mins

Newspaper .08 mins

Movies .02 mins

16

ThreeThree

23/6323/63

17

18

19

20

HKM

FourFour

21

22

23

24

25

How Can We Really Set Ourselves

Apart*….

* And blow away the competition!

26

Human NatureHuman Nature

27

– Human Nature –– Human Nature –

ME ME ME ME ME ME ME ME MINE ME ME ME

OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME

ME MEE

28

Think, Like You

are Running

a Political

Campaign…

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• Engaging Personality

• A Powerline

• Visual/Sound Excitement

• Real News

• Reason To Take Action

Five Campaign EssentialsFive Campaign Essentials

30

31

Most Powerful Device

Ever Invented

To Build

Brand Awareness

32

You Must Have A Clear and Concise

Unique Selling Proposition

33

SlogansBest

Remembered

34

1840:Harrison

vs Van Buren

35

Tippecanoe&

Tyler Too

36

37

E.C. Booze

38

1844:Polkvs

Clay

39

54 40or

Fight

40

The Three

Dumbest

Slogans

41

Who is

JamesPolk?

42

For President of the

People

For President of the

People

43

TheExperienced Candidate

44

The Nastiest

45

Blaine, Blaine,

James G. Blaine.

The Continental Liar

From The State of

Maine

46

Ma, Ma Where’sMy Pa?

Ma, Ma Where’sMy Pa?

47

OOPs

48

He Kept Us Out Of War

49

Cox&

Cocktails

50

In Your Heart You Know He’s Right

In Your Heart You Know He’s Right

51

All Winning Candidates and All Winning Companies…

52

Personality

53

Keep Cool With Coolidge

Keep Cool With Coolidge

54

Happy Days Are Here Again….

55

56

It’s Morning Again In America

57

Since

Reagan…

58

Blah Blah Blah Blah Blah Blah

Blah Blah Blah Blah Blah Blah

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So, Have A Personality and Attitude

60

Harr ison had itH a r d i n g h a d i tCoolidge had itRoosevelt had itR e a g a n h a d i t

61

Coke HadIt…

62

It’s The Real Thing

63

64

65

66

67

68

69

70

71

Las Vegas. What Happens Here Stays Here.

72

Our Food is Fresh.

Our Customers are Spoiled

Fresh Direct:

73

Don’t

Spoil

Your Marketing

Program

74

Proven LeadershipProven Leadership

Tomorrow Begins TodayTomorrow Begins Today

Co mmo n Sen se Co n ser vat ismCo mmo n Sen se Co n ser vat ism

The Bet t er WayThe Bet t er WayStand For ChangeStand For Change

75

Limping On With Life…Limping On With Life…

Coke The Coke Side of Life

Volvo Volvo for Life

Four Seasons When Life Feels Perfect

AXA Be Life Confident

Amex My Life. My Card

Visa Life Takes Visa

American Eagle Live Your Life

Cabot Vineyards Elevating Life

Utah Life Elevated

Ohio Love Your Life

Iowa Life / Changing

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Four To Do’s

77

Create A

Powerline

ONEONE

REALREAL

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• You Are Different. Say So.

• Have Real Attitude

• Be Everywhere Or You're Nowhere

• Yes, It's An Art

GuidelinesGuidelines

79

Be or Hire A Spokesperson

TwoTwo

80

81

ThreeThree

Never Ever Change A Great

Line

82

• We Bring Good Things to Life

• Come to Marlboro Country

• Don’t Leave Home Without It

• The Citi Never Sleeps

83

Does Anyone Really Like

ToSQUINT?

FourFour

84

Political Slogans Are

LARGE and your’s

aren’t

Political Slogans Are

LARGE and your’s

aren’t

85

Be The Winning Candidate Who Customers “Elect” Every Day in Every Way