TFTD

The 48 Laws of PowerRule 3 and Rule 4

Information as a

Mechanism of Power

Information is Power.

What do you think of this statement now that you know how power works?

How would you define “information”?

Write down as many words as you can that could mean

“Information”

dataknowledge

facts statisticsdetailsopinion

truthevidence

What are the

forms that information takes?

Write down all you can think of?

Numbers wordsmusic

symbolspictures

Stories fables Myths

Legendsmoviessongs

paintings sculpture

How do you judge it?

truthlies

teachingbooks

opinion

How is it conveyed?

How do we receive information?

How is information delivered to us?

Touch sight soundtastesmell

What do we do with information?

Thinking and ConclusionsOpinions and AttitudesActions and Choices

Judgments

Opinions

The law of opinion evidence

Assumptions

Leading Questions

Beliefs

Fault and No fault

Create

What is the role of information in your life?

What do we use it for?

How does it affect you?

How has information shaped you? How would you describe yourself?

How would you describe your world?How would someone from Mars describe

us?

“They love balls and games with balls…”

Information as a mechanism depends on what you are trying

to accomplish…

Power is about Choice

What you wearWhat you buyHow you voteWhat you likeWhat you hateWho you trust

Who you work for

Four key aspects of information

True / False

Shared / Withheld

Information Matrix

True

False

Shared Withheld

Intentional / Unintentional

Intentional FalseIntentional Truth

Unintentional FalseUnintentional TruthIntentional Share

Unintentional ShareIntentional Withheld

Unintentionally Withheld

Instrumental / IncidentalInstrumental False

Incidental Truth Instrumental False

Incidental Truth Instrumental Share

Incidental Share Instrumental Withheld

Incidental Withheld

Intentional Unintentional

Shared

True

False

True

False

Withheld

True

False

True

False

Information Grid