Genève SuisseRoller Tourbillon

Bare micromechanics

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Wellcome in GenevaFrom January 19th

till 23rd 2015

PA G E 3

QUIZ! Win a pair of Joker cufflinks

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The magazine Pen World honors TF Est. 1968

Organized by the publisher of Pen World and his team and held in the presence of The Watch Journal, the awards evening went off with a bang on June 1, 2014, at the Wynn Hotel and Casino Las Vegas. The T-Mechanic headed to the top of the podium in the no fountain pen category. TF Est. 1968 was participating in the competition for the first time, but managed to join an elite circle of past winners that include Mont Blanc, Pelikan, Visconti and Omas…

T-Mechanic elected Pen of the Year in Las Vegas

WINTER 2014

NEWSLETTER

NEWSLETTER

Articles: @TRP/TàG Press

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F reddy Tschumi, founder of the brand, is extremely proud of the fact that the splendid prize has now headed to the company’s Geneva headquarters. Its transparency

is reminiscent of the glass flanks of the T-Mechanic, which open onto the workings of a genuine watch mechanism built in series. This key reference reveals the Roller T-Mechanism to the world, a roller inspired from watchmaking. And the award comes right at the same time as the company’s breakthrough onto the American market. «Initially spotted by watchmaking aficionados and watch collectors, the brand TF Est. 1968, an iconic symbol of Swiss manufacture and trendy luxury, is in-creasingly attracting the eye of other consumer targets and

enthusiasts. Customers range from fans of writing instruments to all those who consider modern elegance in an accessory to be important down to the last detail,» said Alexis Sarkissian, founder of TWI, Totally Worth It, the distributing company for the brand TF Est. 1968 in the US, Canada and the Caribbean.Organized by the publisher of Pen World and his team and held in the presence of The Watch Journal, the awards eve-ning went off with a bang on 1st June 2014 at the Wynn Hotel and Casino Las Vegas. The venue is one where the Swiss brand, known for its cufflinks, writing implements, key chains and watches, feels especially at home with its collec-tions dedicated to the gambling world.

T he Swiss global brand TF Est. 1968, known already for its watchmaking-inspired

cufflinks, branches out into the fasci-nating world of gambling and games of chance. For the holiday season and New Year, the brand has decided to up the ante and put sheer elegance

on the list of resolutions for 2015.With its new Joker cufflinks from the Casino collection, the Swiss brand TF Est. 1968 brings into play ano-ther of its identifying hallmarks: the movement. And it now comes with a playful, mischievous, fun twist. The dial features six apertures, arranged symmetrically with a flange in a red

and black checkered design reminis-cent of a roulette wheel. The numbers are printed on a band that spins on the barrel at the slightest touch. The band itself is mounted between two ball bearings. On the upper one is a disc bearing typical gambling motifs

on a white background. And staring out from the center of the dial is the Joker, with his wicked and taunting grin, tempting anyone to try his or her luck. The picture is covered in a sapphire crystal with antireflective treatment.

WINTER 2014 NEWSLETTER

Try your luck! And win a pair of Joker cufflinksTo participate, just answer the two following questions:

QUESTION 1Where are the TF Est. 1968 headquarters? (Check the appropriate box)

In London In Geneva In Hong Kong

QUESTION 2Before featuring gambling motifs, to what specific segment did the TF Est. 1968 cufflinks refer to?

Watchmaking Travel and tourism Haberdashery

The TF Est. 1968 cufflinks from the Casino collection extol the world of gambling in a playful way. They are of sturdy Swiss-made quality that will resist shocks and environmental impacts. The solid mounting stem prevents the cufflink from turning. The clip system is especially dependable. Colors and materials, available several versions: all steel, steel and rose gold, steel and yellow gold, steel and black pvd.

Return to address: QUIZ TF Est. 1968 – 10 Rue Blavignac – CH–1227 Carouge

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The Joker cufflinks up the ante

A mobile mechanism under a treated sapphire crystal will awaken the gambler in you…

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T he city of Geneva will become a grand horologi-cal showroom during the week of January 19 -23. While the SIHH (Salon International de la Haute

Horlogerie) is taking place at the Palexpo center, TK Est. 1968 will be inviting visitors to its own premises. Profes-sional buyers, distributors and retails can visit the brand’s own showroom in the Acacias district, just a stone’s throw from the other requisite locations during the week. In a mere five years, the TF Est. 1968 has opened over 520 points of sale worldwide.

TF EST. 1968, HOROLOGICALLY-INSPIRED ACCESSORIESCufflinks, Tourbillon design rollerball pens, watch collec-tions and key chains… In the hands of TF Est. 1968, mo-

vement and playfulness come on a backdrop of carbon fiber and watch mechanisms that actually work. These trendy objects are delightful, spinning objects come in as-sorted sets that can be mixed and matched. The brand is known for affordable luxury in outstanding quality. TF Est. 1968 is sold worldwide by the most exclusive jewe-lers and watch outlets. The brand first made a name for itself with its cufflinks featuring tourbillons and other ho-rological complications, such as a moon phase.

WINTER 2014 NEWSLETTER

January 2015: Welcome to the TF Est. 1968 showroom!

OFFICE AND SHOW-ROOM

10 Rue Blavignac | CH–1227 CarougeOffice +41 22 301 52 71 | freddy@tfest1968.ch15 to max. 20 min. car drive from the SIHH show and from down town Geneva. Upon request a driver may be organised. Kindly inform in advance.

«During the SIHH show - January 19th till 23rd 2015 - I would be delighted, to invite you and your team in our Geneva / Carouge based office, to discover our 2015 novelties. Kindly inform when it may be suitable (day & time), to meet. Thanking you for your TF Est. 1968 Brand interest»

Freddy D. Tschumi

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LEATHER AND TRANSPARENCY GLORIFIED: COMPACT, THIN AND TAPERED. IT WILL BE DISPLAYED AT OVER 500 HOROLOGICAL POINTS OF SALE.

Its transparency is alluring, and the perpetual mo-vement inside displays well its playful spirit. Thus, to the great joy of aficionados of watch-making and unusual writing implements, the Tourbillon Open Side pen continues

to reveal – in the style of a ge-nuine manufacture – the authen-tic gearwheels of part of a watch’s movement. And this time, the pen does so not only on its upper tip, but also sideways, as it were, on the upper lateral section. And the mechanism is visible through a sapphire crystal, ultra-resistant and scratchproof.

Trendy colors, a weapon of mass seductionIn its latest version, the Tourbillon Open Side continues to seduce with vigor: it is soft to the touch, a delight to caress, sits well in the hand, and facili-tates the flow of ideas on paper. It still rests in its noble casing, a start of, or a link in, a chain made up of an endless choice of cufflinks, key chains, or other writing implements of an horological nature, and all branded TF Est. 1968.

A band of embossed crocodile leather covers the upper section, which adds to the grip comfort and produces the wonderful hap-tic feel of a noble and sensual ma-terial. The X stitching, inspired by the greatest French saddle-ma-ker, hides away discreetly un-der a clip, whose robustness and suppleness are characteristic of the TF Est. 1968 brand, 1968. The Schmidt system used for the at-tachment is made up of 58 parts. It will not only last forever, but will also avoid damage to pockets and the lapels of fine shirts or jackets. No wonder it is so highly valued by connoisseurs. It is compatible with all the regular refills on the market.

Bare micromechanics Roller Tourbillon Open Side

WINTER 2014 NEWSLETTER

A watch movement uncovers itself without any shame

«Each Tourbillon Open Side roller is numbered. And each one belongs to a color family that combines contrasts with esthetic exactitude. For instance, the rose gold hue, the product of the finest type of plating, melds with brown leather. The steel or gun-metal hue, a matt surface tending towards all-black with an industrial countenance, plays around with black leather,» says Freddy Tschumi, founder of TF Est. 1968. This creative spirit is a well-known figure in watch markets and international distribution.