Many thanks to our summer and fall interns, they did a great job: Ashley Burke, Washington & Je�erson College; Kevin Ray, University of Pittsburgh; Taylor Beisell, Carnegie Mellon University; Danielle Lebo, Art Institute of Pittsburgh; Joseph Eck,Washington & Je�erson College; and Matt Lapes, University of Pittsburgh.

We would also like to give a warm welcome to our spring interns: Sam Clapp, University of Pittsburgh; Sean McNamara, University of Pittsburgh; and Brittany Fradkin, Washington & Je�erson College.

OUR EVER-EXPANDING FAMILY

From the desk of Taylor Abbett, President of Tailored Marketing Inc.

Many of our clients have asked us to keep them up to date on the latest marketing trends. So we are excited to announce the launching of a new lunch & learn series, Marketing U. The �rst one was a great success and �lled up quickly. We are going to hold another session on April 3 beginning at noon for those who could not make the �rst date. We will be talking about the next generation of websites (see our write-up on responsive web design) and mobile loyalty programs. And don’t worry, we will provide lunch as well. If you are interested please contact Laura or myself.

Stay warm, spring is right around the corner!

DEAR READERS

Over the holiday, we exchanged our view of Station Square for front row seats of all the construction of the Tower at PNC Plaza and the Hilton Spring Garden hotel. We are still in our beloved Arrott Building, just a few �oors lower to suite 902.

Despite all the heavy equipment commotion, it is nice to have a change of view and new arrangement of workspace to shake things up. Let us know if you want to stop over for a cup of co�ee and a game of cornhole.

2013 Green Workplace Challenge Website,Sustainable Pittsburgh

2013 Whiskey Rebellion Festival Promotions,Washington County

We have

MovedMovedNEW ADDRESS:

The Arrott Building401 Wood Street, Suite 902

Pittsburgh, PA 15222

The Next Generation of Weband Mobile Loyalty Programs

SAVE THE DATE

April 3RD @ Noon

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The Pittsburgh Green Workplace Challenge (GWC) enables businesses to participate in a friendly challenge program where they can receive due recognition for their sustainable actions and achievements. The GWC steps beyond national trendsetters in enabling businesses to actively track and receive credit and verification for their green actions in a safe and secure environment.

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The Pittsburgh Green Workplace Challenge is a program of Sustainable Pittsburgh and its business network, Champions for SustainabilityCopyright 2013 Sustainable Pittsburgh

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All organizations with operations in Southwestern Pennsylvania are invited to participate in the Green Workplace Challenge.

Competition ManualThe guidebook to who can participate, getting started, how to earn points and what to do along the way.

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2013-2014 Pittsburgh Green Workplace ChallengeThe Pittsburgh Green Workplace Challenge will be relaunching in the Spring of 2013, with additional competition categories and an expanded list of point-earning action items.

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The Pittsburgh Green Workplace Challenge (GWC) enables businesses to participate in a friendly challenge program where they can receive due recognition for their sustainable actions and achievements. The GWC steps beyond national trendsetters in enabling businesses to actively track and receive credit and verification for their green actions in a safe and secure environment.

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MEDALLION AGENTS & OFFICE BUYING SELLING CAREERS CONTACT

FEATURED LISTINGS

Once you’ve made your list, contact your local agent to begin the home buying process. If you are not already working with an agent, you can click on Agent & Office to find one. Be assured that by choosing a Medallion agent you will find a professionally trained, experienced agent to offer you agency representation options and full service.

Today, buying or selling a home is no longer limited to the traditional real estate transaction. It extends beyond the sale or purchase to include all of the real estate services associated with the transaction... from pre-qualifying for a mortgage to homeowner's insurance. Within this section you will discover all the primary services offered to you by Medallion Real Estate Services.

MEDALLION AGENTS & OFFICE BUYING SELLING CAREERS CONTACT

FEATURED LISTINGS

Once you’ve made your list, contact your local agent to begin the home buying process. If you are not already working with an agent, you can click on Agent & Office to find one. Be assured that by choosing a Medallion agent you will find a professionally trained, experienced agent to offer you agency representation options and full service.

Today, buying or selling a home is no longer limited to the traditional real estate transaction. It extends beyond the sale or purchase to include all of the real estate services associated with the transaction...from pre-qualifying for a mortgage to homeowner's insurance. Within this section you will discover all the primary services offered to you by Medallion Real Estate Services.

MEDALLION MENU

Once you’ve made your list, contact your local agent to begin the home buying process. If you are not already working with an agent, you can click on Agent & Office to find one. Be assured that by choosing a Medallion agent you will find a professionally trained, experienced agent to offer you agency representation options and full service.

Today, buying or selling a home is no longer limited to the traditional real estate transaction. It extends beyond the sale or purchase to include all of the real estate services associated with the transaction...from pre-qualifying for a mortgage to homeowner's insurance. Within this section you will discover all the primary services offered to you by Medallion Real Estate Services.

Written by Kerri Lozano

We are all aware of the huge shift toward mobile. With about one third of all internet tra�c being driven through smartphones and tablets, if you haven’t gone mobile yet you should. But before you do, if you are thinking about revamping your website anytime soon, maybe you should take advantage of the most recent trend and consider a responsive web design.

Responsive web design is an approach to web development that allows the information displayed on a web page to automatically adapt itself, or “respond”, to the optimal layout for any screen. Users are able to easily see all the content on your website while using any web enabled device. The adaptability of the web page is based on screen size, platform and orientation either in portrait or landscape for desktops, tablets and smartphones.

Keep a lookout for our redeveloped website that is underway. And if you are interested in learning more, we will be holding a Marketing U event on the topic in April. For more information, contact me at kerri@tailoredmarketing.com.

ADAPT TO YOUR AUDIENCE

Written by Laura Osmolinski

So Facebook has made yet another change to their platform, this time it actually matters and brands should pay attention. The new system, called EdgeRank, determines what content shows up in users’ news feeds and ultimately reduces the reach of brands’ organic page posts to a more narrowed group of people. This was done in an e�ort to ensure feed quality and to engage Facebook content relative to speci�c users. Some skeptics believe that it is just another revenue stream for Facebook as it will likely increase the use of purchased promoted posts (which, with the new algorithm, will have a further reach).

So, What does this mean for business?

We must simply change our posting habits. This can be done in three main ways. The �rst is to begin to post more photos as opposed to articles. Photos have proven to get as much as twenty times more engagement than links, statuses or videos. The second is to write more text. More text feeds into the EdgeRank algorithm as being of higher importance rank and therefore will reach more users. A good rule of thumb is to always try and get the “see more” link on your posts. Having consumers click on the “see more” link allows the post to rank higher within the EdgeRank Algorithm. The third, and probably most important, tip is to utilize post targeting. This allows you to segment your fans, a feature previously only available to advertisers. This includes age, gender, all education information, workplace, plus the old options like language, country, state and city.

SOCIAL CORNER:FACEBOOK MAKES SOME BIG CHANGES

Tech Tip: To see if any site is a responsive web design, just click the bottom right corner of your browser and drag the mouse up and left. If the site layout changes as your window gets smaller, it’s responsive.

AFFINITY (ue)If you spend more

time talking with certain friends on Facebook by posting to their wall,

your a�nity with thosefriends will be stronger.

WEIGHT (we)Weight is essentially

the level of interactiona piece of content gets

(for example likesand coments).

TIME DECAY (de)Over time a post’s relevancedecays, thus making it lessimportant and pushing it

down the feed.

EdgeRank AlgorithmSo exactly how do you get your posts to the top of the news feed?

That is where EdgeRank comes in. What “Top News” displays is the result of the EdgeRank algorithm which selects what Facebook thinks the user will �nd the most engaging.