Many thanks to our fall Interns, they did a great job: Meredith Carber, The University of Pittsburgh; Nia La�erty, Duquesne University; Matthew Lapes, The University of Pittsburgh; and Smita Shree. We would like to welcome our new spring interns: Kathryn Walker, The University of Pittsburgh; Jocelyn Wolfe, Duquesne University; Lindsay Palmer, Duquesne University; Aytac Akkan Karaguzel, Pittsburgh Film Markers; and Michael Lastig, Duquesne University.

OLD/NEW ARRIVALS

By Laura Osmolinski

Tailored Marketing is now o�ering new branding services to clients in the form of email marketing. Think email seems a little old school? Well, you’re right; email has been around for 40 years and is being overtaken by texting, instant messaging, and Facebook messaging. But I think it’s safe to say that you haven’t given up your personal email account yet, have you? This is simply because email is still useful and universally accepted. According to a guy named Chip House, who makes a living out of email marketing; “There’s never been a better time to do it. Email marketing is getting more exciting because of some of the things you’re able to do with it.” TMI has taken this middle-aged technology and re�ned the process to work seamlessly in a variety of marketing plans. We focus on giving your target customers value added messaging rather than SPAM emails full of sales pitches and pure noise. It works because customers are getting value from your company before they even buy any of your products or services, which in the end actually makes them more likely to make a purchase.

Email marketing also works well with social media strategies. Both are built around providing your customers with value, and both allow you to connect with your customers on levels never before achieved with other forms of marketing. Many companies are failing to see the value of social media, and those that do still aren’t taking full advantage of it. It’s time to get real, stop using social media as another avenue to broadcast yourself. We’ve found the best results come from full on engagement and not being afraid to ask the tough questions. Social media is a fantastic tool for progress, but only if you can e�ectively harness its power.

SOCIAL CORNER:EMAIL MARKETING DEAD?

So far 2012 is o� to a great start. Companies appear to be spending more money on their brands and on new technologies. Today it is all about becoming about creating interesting content whether it is for your website, social media or other marketing materials. Consumers want to be engaged on a personal level and technology is making is easier and easier to track behavior.

Sincerely,Taylor G. Abbett, President

DEAR READERS

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Website Design and Development,Christ the Divine Teacher Catholic Academy

Christ the Divine Teacher Catholic Academy is a Pittsburgh Diocesan Regional elementary school providing a Catholic educational program for students enrolled in grades pre-kindergarten through eight. Located in Aspinwall, PA, the school currently serves families residing in the Fox Chapel, Shaler, Hampton, Riverview, and Pittsburgh school districts.

The success of our program is manifested by our excellent results on national standardized achievement tests and the levels of accomplishment that have been obtained by our graduates as they continue their educational program and enter the mainstream of society. Christ the Divine Teacher Catholic Academy is accredited by the Middle States Association of Colleges and Schools, Commission on Elementary Schools.

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NURTURING FAITH,INSPIRING EXCELLENCEQuality academic education dependent on an organized plan of basic content with special attention given to the integration of Gospel values.

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TEACHER PAGESFind your teacher’s page for news and updates.

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2/14 - St. Valentine’s Day3/3 - Night at the Races

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Christ The Divine Teacher Catholic Academy . 205 Brilliant Ave. Pittsburgh, PA 15215 . 412-781-7927 . fax 412-781-0891

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Project: The Indiana County Chamber of Commerce sought TMI’s services to jumpstart a pilot program for the creation and marketing of chamber WAPs (mobile websites). These mobile sites will allow chambers to communicate with their members more e�ciently via mobile. The Indiana chamber and TMI hope that a new WAP will bring new business into the area, help spread information about the chamber and special events, and o�er a member directory for easy access to member contact information.

Strategy: TMI created and launched the WAP for the Indiana County Chamber of Commerce. In addition to the WAP itself, TMI produced QR codes which link directly to the mobile site. QR codes were placed on marketing materials such as �yers, posters, table tents for chamber events, and their member newsletter.

Results: Within the few months that that WAP has been public, it has received over 3,000 visitors with 30% of those being directed from the marketing QR codes. As part of this pilot program, TMI hopes to convince both the chamber and its members that WAPs are an e�cient way to spend marketing dollars.

CLIENT SPOTLIGHT:INDIANA COUNTY CHAMBER OF COMMERCE

By Taylor Abbett

Proximity Marketing – If you haven’t heard this buzz word yet you soon will. The idea centers around the ability to push information/o�ers to a consumer’s smartphone based on their speci�c geographic location. Imagine that you are running in a park and using a smartphone application you get the typical weather, events going on at the park, rest room areas, �rst aid stations etc. and also a message from a sporting goods store with a great o�er on the new running shoes you wanted. Take it a step further, you are now walking past the sporting goods store and again receive an o�er to prompt you to walk into the store and make a �nal purchase. In short it is a marketers dream, a tremendous way to target people who are interested in your product or service. Think of it as taking location-based marketing to an even greater level of “local,” and being contextually relevant in absolute terms. Proximity marketing allows business to leverage their strengths and create an even more memorable interaction for consumers and, by extension, motivate return visits and increase ROI. Google has already said they are going to start doing it with their platforms but the playing �eld is not limited to them and is much much bigger! It might be Big Brother to some but it’s a marketing tool that is here to stay.

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