Text Marketing Proposal for Brenda Starr, Recording Artist

Leverage Mobile to Build databases of fans more quickly!

Text Marketing for Musicians

Msg&Data Rates may apply. To Opt Out, text STOP to 72727

20.6 million US users 150 million US users 250 million US email users 281 million US cell phone users

50% of 18-34 year olds are willing to 50% of 18-34 year olds are willing to give their mobile number in give their mobile number in exchange for coupons exchange for coupons

Consider the NumbersConsider the Numbers

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• 72% of Americans text message across all demographics

• 67% of customers would like to receive mobile alerts or reminders

• Twice as many people send Text Messages as own a Television set

• 82% of Americans do not leave the house without their cell phones

• 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009

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Text Messaging integrates with Social Media; Text Messaging integrates with Social Media; email; websites, RSS Feedsemail; websites, RSS Feeds

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Reach Your Fans at the Speed of Text

There are 2.5 times as manyusers of “texting” as e-mailworldwide. 37%

11.3 billion total users

92%13.2billion total users

6% of Americans have a Twitter account33% of Americans have a Facebook account;

More than half of all working males don't check their facebook every day

37% of Americans actively use email92% of Americans have a cellphone98% of users have SMS enabled handsets

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Are my Fans actually Texting?

276 M mobile phones in the US, 92% of population. We send 4.1 billion texts per day

39.2 is the average age of a "frequent" text user

3X The average American sends 3 TMES more text messages than makes phone calls per month

67%of all mobile users would like to receive reminders or alerts (Jan 2, 2010 Dialogue)

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“Text Call to Action”

Text KSTARR to 72727 for a chance to Receive 4 FREE Tickets To My Next Concert. Plus Get Behind the Scenes Video!!

When client texts,They are entered

Into the database!

To: 72727MSG: KSTARR

Thank You for entering yourchance to win 4 free tickets to my up and coming concert in New York plus exclusive back stage passes. Watch out for VIP offers and more freebies!ReplyStop2End

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Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!

Instantly Deliver:•Pictures•Coupons•Links to Website•And more

Instantly Deliver:•Video•Your Commercial•A Demonstration

Instantly Deliver:

A Mobile LandingPage.

Studies Show a Text-message stays on the cell-phone an average

of 12 days.=

This means additional exposures to your

audience

YOUR COUPON

HERE!

See Behind the ScenesPictures of Brenda!!

Text BRENDATo 72727

Get the Instant PICS

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3 Ways to Get an Opt-in1. Get the client to Text (KEYWORD) to SHORTCODE (72727).

a. Point-of-Sale Engagementsb. Combine with Traditional engagementsc. Use in Social Networksd. Contests in Venue

2. Add the Mobile “Opt-in” Option to your current Websitea. Deliver Updates and More right to The fans phones

3. At Concert VenueHave them text shout-outs on screen,ask questions, take polls, request songs,and more..

To: 72727MSG: Starr

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Database MarketingEvery fan that comes in contact with Brenda Kstarr is engaged with MOBILE and are entered into a database:

These clients are then marketed to timely over the upcoming months:

• Generate Additional eCommerce & mCommerce Visits/ Transactions including itunes, ringtones & wallpaper.

• Drive more traffic to events & concerts with timely reminders and exclusive offers

• Drive and increase Social Network Behavior

• Capture email addresses for an additional touch

Brenda KStarr’s NEW Release: Hear it first! http://bkstarr.mobi Don’t miss this exclusive. FWD 2 a friend. 1/2 off first 1000 downloads. Reply STOP 2end

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Brenda K Starr: NJ Fans, New years eve features me and the orchestra, for information call (913)222-5055 Reply STOP 2quit

To complete your entry for a chance to win tickets, reply w/ your email address to this message.

Brenda K. Starr: The album drops today!! Check out who carries it by clicking here http://brendastarr.wap Reply STOP 2quit

Brenda

• Increase Social Network Followers

• More Album Sales

• Drive New Fans

• Add to E-mail lists

Promotions Match Entertainers Objectives

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TRACKING TRADITIONALADVERTISING EXPENSE

“Did that $12,500 I used on radioAdvertising bring one of these fans?”

We help you save by eliminating advertising that doesn’t bring results.

We help you save by eliminating advertising that doesn’t bring results.

________________________Text Tickets1212 opt ins48 redemptions5-1 ROI

________________________Text Tickets1212 opt ins48 redemptions5-1 ROI

Radio B____________Text Tickets286 opt ins9 redemptions8 to 1 ROI

Radio B____________Text Tickets286 opt ins9 redemptions8 to 1 ROI

Each Keyword creates a different database – Real-time Results

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I PAY TO DELIVER MYMESSAGE TO MY CLIENTSDO THEY READ THEM?

Best in class utilization of mobile produces over 6.5 times the ROI compared with other marketing mediums.

Comparison if Marketing Read-Rates________________________________________________________________

5% EMAIL CAMPAIGNS

1.50% DIRECT MAIL

.25% PRINT ADVERTISING

97% Mobile MarketingMsg&Data Rates may apply. To Opt Out, text STOP to 72727

MEASURABLE RETURNON YOUR INVESTMENTEvery single response is tracked in your database.

97% READ RATE9-22% REDEMPTION RATE5-32% FORWARDING RATE

Texting is viral and creates the kind of TOP OF MIND AWARENESS that your company needs to encourage consumer behavior.

Texting is viral and creates the kind of TOP OF MIND AWARENESS that your company needs to encourage consumer behavior.

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More Connections to your Clientele

Mobile Website-•Directions – locations•Rich Content – menus/ pictures•Capture e-mail and more

Web opt-in ScriptCapture clients on your site

Print CollateralPromote your Keywords

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Ask 100 of Your Clients

To Like you on FBExpect 33%

To fill out a formto get their email

Expect 37%Ask them to Text?

Expect 90% Where do you want to be

to provide the best Resultsfor your customers?

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Contact Duna Mobile Marketing & Consulting

Duna Mobile Marketing#303 – 1515, 14 Ave SW

Calgary, AB, T3C 0W4

www.DunaMarketing.com

Egor UkoloffOwner

Phone. 403-618-3006North America. 1-800-939-DUNA (3862)

gomobile@dunamarketing.com

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