Tetra Pak by Izzy

8/3/2019 Tetra Pak by Izzy

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Tetra Pak


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ISO 9001 Certification

Tetra Paks, a name synonymous with quality, taste and trustfor over 21 years, gained, in 1982, another distinction: ISO

9001 certification and at no better time than the successful

completion of 21 years.


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Tetra Pak Benefits

Protection Packages protect the contents from light,microorganisms and air, and the environment from thecontents of the package.

Preservation Good packages can help preserve food andprolong its shelf life during storage, transport retailing andconsumption.

Communication Packages carry important productinformation about ingredients, quantities, nutritional value,use, sell-by dates and much more.

Convenience Packages provide convenience for theconsumer, enabling the food to be handled, served andthen stored what is left for future use without getting it allover our hands.


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Customer Market

Demographic factorsPeople of all ages and gender use our packagedproducts because of their advantages i.e. hygienicpackaging and preservation. Educated and people

belonging to all classes use their packagedproducts. Their packaged products are availablein mostly all cities of the country.

Life style pattern

The health and quality conscious people used ourpackaged products that care about the healthand cleanliness of the product they used. That iswhy packaging matters so much in making the

product successful.


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Usage pattern and behavior

Due to its hygienic packaging and preservationtechniques, it is the most powerful packaging company.

That is why they havent faced any competitor againstthem. They have the total of 100 % market share.

Preference for specific benefit

For over 21 years, Tetra Pak has maintained a tradition

of producing one of the finest packaging in the wholeworld. Today, Tetra Pak lives up to its well-earnedreputation as a market leader is insuring thatconsumers get the best packaging. The best of

technology and human resource have togethercontributed to Tetra Paks reputation for unparallel

quality a standard now recognized in overall. Aboveall, the entire process is overseen by a professional

management and trained workforce.


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Innovation and Flexibility

At Tetra Pak, Innovation is the result of the totalprocess of developing an idea into a product or anew way of working which adds value to thebusiness.

There is much more to innovation than merelydeveloping new products. Innovation embraceseverything from hatching an idea to reaching themarketplace with a new or improved product.

Whichever way you define it, it is important.Innovation is one of the mainstays of our survivaland growth.


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Innvoations & Design

Decisions we make during the design stage can have anenvironmental impact in other stages of the life of a Tetra

Pak package or product. An example is that we have to think

about using materials that can be recycled.


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Innovation and Creativity

Innovation and Creativity at Tetra Pak means we deliberately

set ourselves challenging goals, to encourage us to constantly

strive for new and better solutions. We keenly follow market

trends and technical developments and strive to gain the

competitive edge. We are proud to share and build on theideas and the knowledge of our partners. We work to make

sure that everything we produce, product or service is fully fit

for its purpose - and we continue to innovate to ensure they

remain so. We take pride in our willingness to change andknow that past performance is no guarantee of tomorrow's

success.


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SWOT Analysis with respect to 5 Ps

i) ProductStrengths

Their biggest strength is that they have thecomplete monopoly in Pakistan. There is no other

packaging company in Pakistan.a. Their other strength is getting ISO 9001 and ISO

14001 accreditation, making it the first and onlypackaging company in Pakistan to achieve thehonor.

b. Their biggest strength is their goodwill and oldname because it is the only packaging company


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c. It is the most trusted company in Pakistan. They offerpackaging to products of 18 companies.

ii) Price Strengths

Their price depends on their customers price. Their mostlycustomers are targeting upper and upper middle class. Sothey did packaging on their customers demand.

Weaknesses

Mostly customers of Tetra Pak targeted toward upper andupper middle class and their prices are somewhat higher.So, this also affects their sales.

Opportunities

They have the price according to their customer demands.They have their customers from all classes i.e. from upperto lower. So they have different price levels for all theclasses.


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Threats

They have the threat that in future may be their new competitors targetall classes at lower prices.

iii) Place

Strengths

a. They have their sales offices in the major cities.

iv) Promotion

Strengths

a. Although their ads are not regularly presented in television, yet theyhave the successful ad campaigns due to the presence of the well-knownpersonalities.

b. They have the good relationship with wholesalers, retailers and dealers.

c. They also promote heavily by arranging seminars, functions, and press

conferences. d. They also launched their new techniques by first introducing them

through.


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v) Packaging

Tetra Pak is no longer only synonymous withliquid-food cartons. They now supply hundreds ofdifferent types of ambient, chilled and plastic

packaging, from cartons to EBM and PET bottleswith multiple packaging options. They alsodeliver around 89 billion units of different typesof packaging to more than 165 countries and

have experience in packaging almost every typeof product, in almost every climate and in almostall conditions.


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Product examples

Tetra Brick: Aseptic packages have a rectangular brick shapeand are specifically designed to be stacked on the European

pallet. It exists in four different formats: Baseline, Midline,

Squirreling and Slimily. The basic Tetra Brick Aseptic

technology is the same one used to produce Tetra Classic

Aseptic, Tetra Prism Aseptic, Tetra Wedge Aseptic and Tetra

Finn Aseptic packages.

Tetra Recant is a carton-based processing and packaging

system for retorted food developed by Tetra Pak. Using

retorting technology or in-container sterilisation, they arenow able to provide an alternative packaging solution for a

variety of food products that have traditionally been packed in

cans or glass jars such as fruits, vegetables, ready meals and

pet food.


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The Tetra Prisma Aseptic package is a unique carton package

with its octagonal shape and eight facing panels. It is suitable

for iced tea, iced coffee, wine, milk, still drinks and juice

beverages. The volume range is 200 ml, 250 ml, 330 ml, 1,000ml and 2,000 ml.

The Tetra Top package consists of a unique combination of

fibre-based body and integrated plastic lid.


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Environment

For Tetra Pak, being a successful company also meanscommitment to the environment. Tetra Pak hasdeveloped goals, activities, and organizational andevaluation structures necessary to turn this mission intoaction. Tetra Pak's overall environmental impacts

depend on actions taken at every stage of the life cycleof our products and services, from design andpurchasing, through to transporation, filling,consumption and disposal.

In our environmental activities we therefore focus onmanaging environmental impacts in every phase of thelife cycle. Tetra Pak's employees, suppliers, customersand the communities are all important partners in

achieving this.


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Sustainable Forestry Management

The main raw material Tetra Pak uses Paper Board is madefrom wood. Wood is a renewable resource.

Tetra Pak's ambition is that all the wood fiber used to make

our packages comes from, and can be shown to come from,

forests managed in line with the principles of sustainableforest management.


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Customers

Nestle Milkpak Ltd

CDL Foods Ltd.

Frooto Industries (Pvt.) Ltd.

Popular Foods Industries (Pvt.) Ltd

Mahaar Food Industries Ltd

Ravi Agricultural & Dairy Products Ltd

Royal Dairy Products Ltd

Standard Fruits Ltd. Tops Food & Beverages

Vita Pakistan Ltd

Juice Pack Industries Ltd..etc


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Global Environment

It is one of the major factors now days, which isaffecting organizations. This is a truly global company.Its customers and consumers are all over the world andthey manufacture and sell in all parts of the world.

That geographic reach not only means they aredelivering exactly what their customers and consumerswant, the way they want it, where they want it, it alsomeans that it affords the Group a level of protectionagainst the vagaries of economic fluctuation around

the world. So global conditions affect the organization,new technologies and entrants of new companies arealways threats for Tetra Pak.


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Recycling

Actively supporting the development of newtechnologies for recycling has used packages and therecovery of the different materials contained in them.

- Working closely with governments, local authorities,suppliers, recycling companies and local entrepreneursto find stable and low cost recycling solutions andcapacity with minimal environmental impacts.

- Finding ways to make recycling more cost-efficient,for example by promoting new sorting equipment.Collection and sorting costs can form a considerablepart of the overall recycling costs.


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THANKU

Documents

Tetra Pak by Izzy