Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
Thematic MappingiXPRESS Deep Dive
Mellissa SaxmanTraining & SupportJune 13th, 2018
webex
• Listen-only• Questions
• submit at anytime during the presentation
• Use the Q&A or Chat feature in your WebEx interface• questions answered at the end
• Technical difficulties? 1-866-229-3239• Session will be recorded
Thematic MappingiXPRESS Deep Dive
Mellissa SaxmanTraining & SupportJune 13th, 2018
Agendafr
• Introduction
• Objective
• Point vs Boundary Maps
• Types of Thematics
• Thematic Creation• Including MapInfo Advanced Thematics
• Recap
4
objectivede
Youth Summer Sports Camp• Better Idea of Customers and Market
– Marketing Efforts• Summer Session
– New Program • Targeting Low Income Families
5
User Defined Variables Deep divede
6
User Defined Variablesde
Market Current Campers
Saturation/Opportunities
for Improvement
Most popular camps
Prospects for low income campaign
Prospects for low income campaign
Target Audience
7
Point Vs Boundary Mapsde
Point Maps
• Overlay without required map objects.
• Based on location information from database.
• Appearance determined by value of variable.
Boundary Maps
• Require boundaries for re-aggregating data.
• Applies values from target records in study area to boundaries.
• Appearance based on values of selected area.
8
Point Vs Boundary mapde
Camp LocationsPoints with associated data imported
ZIP boundary Aggregated data within polygon
9
Types of ixpress Thematic Maps
• Display symbols at location.• Useful for data not represented by boundaries.
Point Thematic
• Shaded based on values of selected area.• Helps visualize value by highlighting high or low areas.
Boundary Thematic
• Regions shaded with dots.• Density corresponds to value.
Dot Density
• Gives access to MapInfo thematics.
Advanced Thematics
de
10
Advanced ThematicsMapInfo Professional - seven types of thematic maps
Ranges
Bar Charts and Pie Charts
Graduated Symbol
Dot Density
Individual
Grid
11
Range thematic
Equal Count • Equal amount
Equal Ranges • Equal size
Natural Break • Average of range, distributes evenly
Quantile • Distribution of a variable across a segment
Standard Deviation
• Middle range breaks at mean of values, ranges above and below are one standard deviation above or below mean
groups records into ranges and assigns color, symbol, or line based on range
12
Bar Chart & Pie Chart thematicsBa
r Cha
rt • Compare sizes of bars within chart
• Compare one bar in all charts
• Compare height of chart with all charts
• Show negative values Pie
Char
t • Compare sizes of wedges within chart
• Compare one wedge in all pies
• Compare diameter of pie with all pies
• Compare parts of a whole
Examine more than one variable per record at a time
13
Graduated Symbol & Dot Density thematics
Graduated Symbol• Displays a symbol for each record• Size of symbols is proportional to values of point
Dot Density• Displays the data values as dots on your map• Each dot represents a number of units• Total number of dots in a region is proportional to the data
value for that region.
de
14
Individual and grid thematics
Individual• Points, lines, or boundaries shaded by individual values• Numerical or nominal values• Each unique value its own color or symbol• Emphasize categorical differences over quantitative
Grid• Input grid specifications• Display data as continuous color shades across map• Useful for displaying data on map without reference to
boundaries
de
15
Point and Boundary ThemeTotal Campers
16
Dot Density ThemeAge 10 - 17
17
MapInfo Advanced Thematics - Graduated themeTotal Campers% Penetration
18
MapInfo Advanced Thematics - Individual themeDominant camp
19
MapInfo Advanced Thematics – Bar Chart ThemeDominant camp
20
MapInfo Advanced Thematics – Pie Chart ThemeDominant camp
21
MapInfo Advanced Thematics – grid Theme2018 Estimated Average Household Income
22
MapInfo Advanced Thematics – grid ThemeTotal Campers &10 – 17 year olds
23
Point, Dot Density, Boundary Graduated, Dot Density, Individual
Thematic Maps
24
Youth Summer Sports Camp
• Marketing Efforts– Summer Session
• New Program– Targeting Low Income Families
Better Idea of Customers and Market
• Created Thematic Maps– Target Zip Codes
• Marketable Campers
Recap of objective
25
community Knowledge basehttps://community.environicsanalytics.com
26
Community Knowledge baseQuickstarts and Tips& Tricks
27
Community Knowledge baseFAQ
28
Community Knowledge baseFAQ
29
Questions?
30