《《《《财富品质财富品质财富品质财富品质》》》》2010 刊例刊例刊例刊例

Fortune Character Rate Card 2010

中国企业家自己的杂志 真正企业家在看的杂志

The magazine for China Entrepreneurs The magazine for real Entrepreneurs

商帮、商会、企业家俱乐部和会所的会刊联合体

An association of the journals of commercial groups, commercial societies,

entrepreneur clubs and chambers

高端品牌与企业家直接对接的首选媒体

The preferred media between high-end brands and entrepreneurs

公司简介公司简介公司简介公司简介 Company Profile 财富品质（中国）有限公司是以国内知名企业家、各主要商会、主流高端俱乐部为主体，由国际资

本和国内资深媒体从业人员共同组建的以媒体为核心的高端商业平台运营商，拥有良好的资源背景

和专业实力。

Fortune Character (China) Co., Ltd. is a high-end media-oriented commercial platform operator,

composed mainly by famous domestic entrepreneurs, chief commercial societies and mainstream

high-end clubs under incorporation of international capitals and participation of senior domestic media

practitioners, having a good background of resources and professional strengths.

核心优势核心优势核心优势核心优势 Core Advantages 1、最了解中国富豪，最贴近中国财富人士。

2、拥有庞大的活跃的及时更新的富豪企业家数据库，财富品质俱乐部拥有超过 10 万的富豪会员

3、发起“中国高端俱乐部联盟”，拥有优秀的高端产品和服务供应商资源

4、拥有多年合作经历、高度相互认同的专业团队，拥有遍布全国经济发达城市的服务网络。

5、为客户及合作者创造实际价值的敬业精神和工作作风。

1. Best understanding of China tycoons and closest to China fortune personages.

2. Large, active and timely updated regal entrepreneur databank; the Fortune Character Club has more

than 100,000 regal members.

3. Launch “China High-end Clubs Association”; have excellent resources of high-end products and

service suppliers.

4. Senior and professional teams with years of partnership and mutual recognition; the service networks

are spreading over the developed

commercial cities in China.

5. Spirit of dedication and professional working style for creating real values to customers and partners.

《《《《财富品质财富品质财富品质财富品质》》》》杂志杂志杂志杂志 The Magazine of Fortune Character 截止到 2009 年 11 月份，财富品质（中国）有限公司作为总部香港的高端媒体运营商，已经在上海、

温州、沈阳、宁波、苏州、北京、福州、成都、深圳、杭州等服务机构，同时，太原、青岛、南京、

武汉、长沙等城市的“企业家服务中心”正在筹备中，这些服务中心的成立，将进一步巩固《财富

品质》在各地的影响力、提高《财富品质》在各地的企业家服务能力，高端活动执行能力和对合作

客户的服务能力。

Up to November, 2009, Fortune Character (China) Co., Ltd., the high-end media operator with its

headquarter in Hong Kong, has successfully established some service institutes in Beijing, Fuzhou,

Chengdu and Shenzhen on the basis of the “Entrepreneur Services Center” in Shanghai, Wenzhou,

Shenyang, Ningbo, Suzhou, Beijing, Fuzhou, Chengdu, Shenzhen, Hangzhou, etc. Meanwhile, the

“Entrepreneur Services Center” of Taiyuan, Qingdao, Nanjing, Wuhan, Changsha and other cities are

under the organization now. The establishment of these services centers will further strengthen the

influence of Fortune Character in these places, improve its capabilities to serve entrepreneurs, host

high-end activity and serve partners all over China.

《财富品质》杂志正在整合各地商业资源、媒体资源和人才资源的基础上，逐渐成为中国最大的商

业媒体平台，最大的商业流通平台，和最大的财富人士社交平台。

Based on the integration of commerce, media and talent resources from different places, the Fortune

Character is gradually becoming the biggest commercial media platform, commercial circulation platform

and fortune personage social platform in China.

数字≠品质 Numbers≠Quality

栏目介绍栏目介绍栏目介绍栏目介绍 Section Introduction 《财富品质》内容主要包括财富品质的精神层面和物质层面两大块，一切都在财富的背景下展开，

以财富人物为核心，专注于传播一种上流社会文化，推荐一种健康生活品质，构建一个财富社交圈。

Fortune Character mainly contains the two sections: spiritual contents and material contents. All the

contents are presented under the background of fortune, taking fortune personage as the core, focusing on

spreading an upper-class social culture, advocating a healthy quality life and creating a fortune social

circle.

版块定位 Section Positioning

企业家专栏 Entrepreneur

Column

以企业家个人视角剖析时下富豪圈内大事，探讨财富品质内涵 Analyze current

events about the regal circle and discuss the connotation of fortune characte

特 别 策 划 Special

Planning

围绕财富品质的话题及一年内财富圈热点事件展开 the issues of fortune character

and the hot issues in the fortune circle within the year.

品 质 人 物 Mission of

Fortune Characters

财富品质榜样，分享成功的财富品质体验，侧重财富品质精神层面 Serve as the

example of fortune character, share the experience of successful fortune characters

and stress the spirit of fortune characters

品质教练 Quality Coach 品质专家指导品味生活 Fortune characters guide us to taste life

品质生活专题 Life of

Fortune Characters

按照一个类别细节性解读财富品质生活方式 Interpret the lifestyle of fortune

characters in details according to a certain category

生活方式 Lifestyle

全方位介绍体现财富品质的 lifestyle，从使用者价值来诠释品牌魅力 Give an

all-round description of the lifestyle of fortune characters and interpret the brand’s

charm from the perspective of the user value

名车 Famous Car 时光 Time 服饰与美容 Fashion & Beauty 酒品 Wines

品茶 Tea-tasting 雪茄 Cigar 游艇与私人飞机 Yacht & Private Plane

人居 Human settlements 高尔夫 Golf 旅游 Tourism 运动 Sports 风水

Geomantic Omen 礼仪 Etiquette 艺术 Arts 典藏 Classical Collection

会所 Chamber

品牌故事 Brand Story 每期介绍一个品牌的历史和文化 Introduce the history and culture of one brand

in one issue

商 学 院 College of

Commerce

讲述商学院故事以及商学院社交平台 Relate stories and social platforms of

different colleges of commerce

理 财 宝 典 Finance

Guidance

知名专家讲述财富管理的知识和技巧 Invite famous experts to convey

knowledge and skills related to fortune management

心灵之窗 Mind Window 专 家 探 讨 富 豪 生 活 中 的 心 理 类 敏 感 话 题 Invite experts to discuss

psychologically sensitive issues in the life of tycoons

社交明星 Social Star 会所老板或社会名流谈社交 Invite chamber boss or social elites to talk about

sociality

律师信箱 Bar-mail 知名律师探讨富豪经常遇见的法律问题 Invite famous lawyers to discuss

common legal problems encountered by tycoons.

健 康 宝 典 Health

Guidance

健康专家探讨与健康和养生相关的话题 Invite health experts to discuss issues

related to health and health care

资讯 Information 政经人物行业时尚数字等资讯 Industry, fashion and digital information, etc.

about characters in political and economical industries.

发行发行发行发行：：：：全国发行全国发行全国发行全国发行 18.7 万份万份万份万份 Distribution: 187,000 copies are distributed nationwide

尊贵会员邀请订阅为主尊贵会员邀请订阅为主尊贵会员邀请订阅为主尊贵会员邀请订阅为主 高端陈列为辅高端陈列为辅高端陈列为辅高端陈列为辅

Mainly subscribed by distinguished members and partly displayed to high-end customers

只为《财富品质》俱乐部会员提供，并供财富品质合作伙伴 VIP 客户阅读

Only provide for members of the Fortune Character Club and VIP copartners of the Fortune Character

1、《财富品质》杂志社拥有最优质的企业家数据库，《财富品质》俱乐部拥有大量优质会员

2、俱乐部严格审核每个读者的姓名、职位、公司规模、财富状况等信息

3、专业工作人员每天及时关注财经信息，随时更新并改进数据库状态，读者资格每年重新审核一

次

4、随时增加新的合格读者名单，保证最大程度地覆盖新富阶层，避免遗漏

5、整合了大量优质高端杂志陈列发行渠道，在名车销售店、高端会所、俱乐部、五星级酒店等渠

道都有大量发行和展示

6、拥有很多特约合作伙伴，如商会、银行、奢侈品品牌等合作伙伴，他们的 VIP 客户也是《财富

品质》的优良发行渠道

7、采用活动发行与高端陈列相结合的发行模式，不断举办或参与各类高端活动，在活动现场对杂

志进行有效宣传和推广

1. The Fortune Character has the most excellent entrepreneur databank and the Fortune Character Club

has quantities of high-quality members.

2. The club strictly checks the name, position, company scale, fortune status and other information of

each reader.

3. The professional workers concern on financial information on time, update and improve the databank

status; qualification of the reader will be re-authenticated each year.

4. Timely add the name list of qualified readers and cover the newest regal class to the fullest extent in

case of omission.

5. Integrate the display and distribution channels of quantities of high-quality and high-end magazines,

widely distributed and displayed in either luxury car sales shops, or high-end chambers, clubs, five-star

hotels and other channels.

6. Have lots of franchised copartners, like copartners of commercial societies, banks, and luxury brands,

the VIP customers of which are also the good distribution channels of the Fortune Character.

7. Adopt the distribution pattern combining activities with high-end display, constantly host or participate

in various high-end activities and carry out effective publicity and promotion of the magazine in the

activity site.

邀请订阅 Invite subscriptions

财富品质俱乐部会员赠阅 Present it to the members of the Fortune Character

Club

商会企业家协会等会员(62 家) Commercial societies, entrepreneur associations,

etc. (62 units)

富豪俱乐部(26 家) Members of regal clubs (26 units)

名车车主俱乐部(46 家) Members of luxury car clubs (46 units)

奢侈品品牌 VIP 客户(31 家) VIP customers of luxury brands (31 units)

名车 4S 店(465 家) Luxury car 4S shops (465 units)

五星级酒店(310 家) Five-star hotels (310 units)

高尔夫俱乐部(161 家) Golf clubs (161 units)

高端会所(78 家) High-end chambers (78 units)

咖啡馆与高档餐厅(4200 家) Coffee shops and high-end restaurants (4200 units)

银行 VIP 室(1200 个) VIP rooms in banks (1200 ind)

活动现场（月均 15-20 场活动）Activity sites (15 - 20 activities each month on

average)

发行渠道

Distribution

Channels

豪宅业主家里 20000 户(上海) Luxury houses20000 (Shanghai)

发行数据 Distribution Data

华东地区（包括山东、江苏、安徽、浙江、福建、上海）East China (including Shandong, Jiangsu, Anhui, Zhejiang,

Fujian and Shanghai)

97400 52.08%

上海 Shanghai 38700 20.69%

浙江 Zhejiang 25400 13.58%

江苏 Jiangsu 17800 9.52%

山东 Shandong 6500 3.48%

福建 Fujian 6000 3.21%

安徽 Anhui 3000 1.60%

华北地区（包括北京、天津、河北、山西）North China

(including Beijing, Tianjin, Hebei and Shanxi) 29600 15.83%

东北地区（包括辽宁、吉林、黑龙江、内蒙古）Northeast

(including Liaoning, Jilin, Heilongjiang and Mongolia) 20000 10.69%

华南地区（包括广东、广西、海南）South China (including

Guangdong, Guangxi and Hainan) 16420 8.78%

西南地区（包括四川、云南、贵州、西藏、重庆）Southwest

(including Sichuan, Yunnan, Guizhou, Tibet and Chongqing) 13600 7.27%

华中地区（包括湖北、湖南、河南、江西）Central China

(including Hubei, Hunan, Henan and Jiangxi) 6500 3.48%

西北地区（包括宁夏、新疆、青海、陕西、甘肃）Northwest

(including Ningxia, Xinjiang, Qinghai, Shaanxi and Gansu) 3000 1.60%

台港澳地区（包括台湾、香港、澳门）Taiwan, Hong Kong and

Macao 500 0.27%

合 计 Total 187020 100.00%

读者分析读者分析读者分析读者分析 Analysis of Readers

年龄年龄年龄年龄：：：：30-65 岁 Age: 30 - 65

性别性别性别性别：：：：男性为主，男:女＝7:3，多数拥有家庭和子女

Gender: Mainly for males, M:F=7:3, and most shall have families and children.

收入收入收入收入：：：：最高收入人群，基本为企业股权所有者，21％身价在 1 亿以上，92％身价在 1000 万以上(包

含 1 亿以上)

Income: The group with the highest income, mainly those enterprises’ equity owners, 21% of them have a

wealth of over RMB100 million Yuan and 92% of them have a wealth of over RMB10 million Yuan

(including those with the wealth of over RMB100 million Yuan).

身份身份身份身份：：：：民营企业家、私营企业主、国有企业和外资企高管、高端品牌负责人、社会名流和国际人

士、专家学者、传媒人士等注重自身形象和魅力的财富人士

Identity: Fortune personage that attach importance to self-image and charm such as private entrepreneurs,

private business owners, executives of state-owned enterprises and foreign-invested enterprises, leads of

high-end brands, social elites and international personage, experts, scholars and media practitioners, etc.

学历学历学历学历：：：：19%是硕士研究生及以上,65％是大专大本,16％是中专、高中

Education: 19% with master’s degree or above, 65% with junior college degree or college degree, and

16% with secondary education or senior high school education.

特征特征特征特征 Characteristics：：：：

⑴ 认同并借鉴优质品牌广告所传递的信息和其所代表的财富品质

(1) Acknowledge and refer to the information conveyed by high-quality brand advertisements and the

fortune quality they represent.

⑵ 善于投资地产、实业等使财富不断增长

(2) Good at investing on real estate, industries etc. to amass wealth constantly.

⑶ 拥有至少一项嗜好，且花时间和精力去研究，如艺术品或红酒收藏等

(3) At least one hobby, and is willing to spend time and energy studying it, like artwork or wine collection,

etc.

⑷乐于参与休闲活动，出入于豪华酒店、会员制运动场所、高尔夫球场等地

(4) Happy to participate in leisure activities, come in and out of luxury hotels, membership-based sports

places, golf course, etc. h

读者风采读者风采读者风采读者风采 Charm of Readers

客户客户客户客户展示展示展示展示 Display of Customers

广告价位广告价位广告价位广告价位 Advertising Price

散页插卡和内页装订卡散页插卡和内页装订卡散页插卡和内页装订卡散页插卡和内页装订卡 Leaflet & Sheet Protector:

1. 最大尺:193(w)*257(h)mm 2. 纸的重量小于 157 克

3.因装订卡重量产生的额外邮费由《财富品质》承担

4.广告主提供印刷好的插页或装卡，如果超出规定规格，增加费用由客户承担。

1. Maximum size: 193(w)*257(h)mm

2. The weight of the paper shall be less than 157g.The extra postage for the weight of mounting sheets

will be born by Fortune Character.

4. If the dimensions of the printed leaflets and mounting sheets provided by the advisor are beyond

requirements, theovercharge thus occurred shall be undertaken by the customers themselves.

广告价位广告价位广告价位广告价位 Advertising Price

提供提供提供提供 2 个搜索的条件个搜索的条件个搜索的条件个搜索的条件 Two searching conditions are provided：：：：

1. 按地区，按身价 最小订单：1000

2. 广告主提供印刷好的广告内容，寄送费由广告主负担

3. 发送 DM 的邮费按邮局资费标准由广告主支付

1. Minimum order quantity is 1000 according to different region and social status

2. The advisor provides printed advertisements and the postage is undertaken by the advisor.

3.And the postage of sending by DM is paid by the advisor according to the charge standard of the post

office.

广告刊登广告刊登广告刊登广告刊登 Advertisement 1、提供文件时请注明使用的软件版本系统要求及存储格式（请务必将所有链接图放在文件中），所

有广告为 Cmyk 四色模式，分辨率 300dpi。

2、请提供两张高质量的彩色打样稿，包括正确的尺寸、图片、文字以及可跟踪印刷的色彩。

3、如果提供一期以上的广告文件，请将文件分别存放于建立的不同文件夹中，并以时间给文件夹

正确命名(如：公司名/2010/02)。如刊登连续页广告，请以需要刊登的顺序命名；

4、跨页广告需要留 4mm 中心重叠位。

1. Mark the system version requirements and storage format of the software adopted while providing

document (remember to put all the link graphs into the document), and all the advertisements shall be in

Cmyk four-color format with the resolution of 300dpi.

2. Please provide two pieces of high-quality colorful samples, including appropriate size, graph, text

and color printing that can be tracked.

3. If you provide ad documents for more than one issue, please store the documents respectively in

different files and name the files correctly (e.g. company name/2007/10). If it is DPS ad, please name it

according to the order to be advertised.

4. There shall leave the central overlapping bits of 4mm for DPS ad.